Christina Stelene

CEO

San Angelo, Texas, United States28 yrs 1 mo experience
Highly StableAI Enabled

Key Highlights

  • Over $4M in cloud revenue generated.
  • Led high-performing digital sales teams.
  • Expert in strategic partner enablement.
Stackforce AI infers this person is a SaaS sales leader with extensive experience in cloud solutions and digital adoption.

Contact

Skills

Core Skills

Business DevelopmentCloud SalesDemand Generation

Other Skills

Business OwnershipDigital AdoptionStrategic Partner EnablementAI Sales ToolsEnterprise SoftwareGTM StrategySales LeadershipWalkMeSAP Sales ToolsCompetitive AnalysisProfessional ServicesAccount ManagementLead GenerationCold CallingSalesforce.com

About

With over 20 years at SAP, I’m a passionate and results-driven sales leader who thrives at the intersection of innovation, enablement, and customer success. I’ve built and led high-performing teams, driven $MM+ cloud revenue, and played a pivotal role in global go-to-market strategies. My specialties include cloud solution sales, AI-powered tools, digital adoption, and trusted advisor relationships across the SAP and partner ecosystem. Whether I’m leading teams, contributing as an individual, developing campaigns, or enabling partners, I bring a positive mindset, relentless drive, and a love for growth and transformation. Let’s connect—I’m always open to learning, collaborating, and discovering what’s next.

Experience

28 yrs 1 mo
Total Experience
5 yrs 5 mos
Average Tenure
1 yr
Current Experience

Praeemineo

Director, Revenue and Business Development

Jul 2025Present · 11 mos · Texas, United States · Remote

  • At our core, we’re driven by a deep commitment to helping clients unlock the full potential of their SAP investments. By combining industry-specific insight with unrivaled SAP expertise and a sharp command of today’s data and analytics landscape, we don’t just guide technology decisions - we strategically align them with your business goals. The result? Streamlined operations, accelerated value realization, and a competitive edge that lasts.

Phoenix rise consulting llc

Founder

Jun 2025Present · 1 yr · Texas, United States · Remote

Business OwnershipBusiness Development

Sap

6 roles

Global Adoption Customer Engagement & Services Specialist

Oct 2024May 2025 · 7 mos

Global Director of Demand Generation & Digital Sales

Oct 2021Oct 2024 · 3 yrs

  • Drove over $4M in cloud revenue through partner alignment and digital sales
  • Built, scaled, and managed a high-performing digital sales team for Training and Adoption solutions
  • Consistently exceeded $30M+ pipeline and $10M+ revenue targets through strategic sales execution
  • Developed and led all data-driven outreach campaigns supporting North America Partner Plays
  • Acted as a strategic individual contributor while guiding the Digital Sales Team to new success.
Cloud SalesDigital AdoptionStrategic Partner EnablementAI Sales ToolsDemand GenerationEnterprise Software+4

SAP Digital Demand Manager

Promoted

Aug 2019Oct 2021 · 2 yrs 2 mos

  • Developed and managed the Digital Demand Team, hiring and mentoring high-performing talent
  • Led the team to #1 global ranking for two consecutive years
  • Developed targeted outreach campaigns with compelling messaging and lead strategies
  • Played a key role in the launch of SAP's Demand Management Framework
  • Drove performance through coaching, KPIs, and cross-functional alignment
Cloud SalesDigital AdoptionStrategic Partner EnablementAI Sales ToolsDemand GenerationEnterprise Software+4

SAP Account Executive-Commerical Sales General Business

Dec 2017Apr 2019 · 1 yr 4 mos

  • Achieved 145% quota attainment and 6X pipeline growth
  • Secured 100+ net new accounts and drove $1M+ in Q3 cloud revenue
  • Developed and executed marketing campaigns that generated 90% of the pipeline
  • Partnered across SAP and with partner-owned accounts to uncover new sales opportunities
  • Earned Winner’s Circle recognition in 2019 for top sales performance
Cloud SalesDigital AdoptionStrategic Partner EnablementAI Sales ToolsDemand GenerationEnterprise Software+4

SAP Sr Demand Generation Specialist for Growing SME Companies - West

Nov 2015Dec 2017 · 2 yrs 1 mo

  • Consistently ranked among top performers in YOY pipeline growth and booked revenue
  • Collaborated with sales, marketing, and leadership to create territory plans and data-driven campaigns
  • Regularly analyzed trends and messaging to optimize sales strategy
  • Trained new hires on lead generation, CRM processes, and sales best practices
Cloud SalesDigital AdoptionStrategic Partner EnablementAI Sales ToolsDemand GenerationEnterprise Software+4

SAP Senior Business Development Executive

Sep 2006Nov 2015 · 9 yrs 2 mos

  • Spearheaded new business development initiatives, expanding the client base and consistently driving revenue growth
  • Built and nurtured long-term relationships with key stakeholders to unlock strategic sales opportunities
  • Conducted market research and competitive analysis to identify expansion opportunities and inform GTM strategy
  • Developed customized proposals and presentations that addressed client challenges and highlighted unique value propositions
  • Collaborated cross-functionally to align sales strategy with marketing, product, and executive leadership goals
Cloud SalesDigital AdoptionStrategic Partner EnablementAI Sales ToolsDemand GenerationEnterprise Software+4

Coupa software

Sr Account Executive

Apr 2019Aug 2019 · 4 mos · Arizona, United States · Remote

  • Identified and engaged prospective clients through targeted outreach for Coupa’s industry-leading Spend Management solutions
  • Delivered tailored product demonstrations and value-driven presentations to key decision-makers across enterprise accounts
  • Owned the end-to-end sales cycle—from prospecting through negotiation and close—consistently surpassing sales targets
  • Positioned Coupa as a strategic solution to optimize procurement, expense, and financial performance
Cloud SalesDigital AdoptionStrategic Partner EnablementAI Sales ToolsDemand GenerationEnterprise Software+4

Enrique's restaurant

Service/Beverage Manager

Jan 2000Jul 2005 · 5 yrs 6 mos · San Angelo, Texas Area

  • Oversaw all front-of-house operations with a focus on beverage program excellence and top-tier guest experiences
  • Managed staffing, training, and scheduling for service teams to ensure seamless daily operations
  • Curated wine and beverage selections, negotiated with vendors, and optimized inventory to maximize profitability
  • Delivered consistently high service standards, fostering a welcoming environment that increased customer loyalty and repeat business
  • Collaborated with kitchen and ownership teams to align service quality with brand values and community expectations

Texas motor speedway

Luxury Suite Manager

Jan 1997Dec 1999 · 2 yrs 11 mos · Justin, Texas, United States · On-site

  • Led and managed a hospitality team of over 200 bartenders and servers for high-profile suite experiences during major racing events
  • Oversaw suite operations including inventory management, food and beverage prep, delivery logistics, and elite guest service
  • Provided VIP-level service to world-renowned celebrities, corporate executives, and dignitaries, ensuring an exceptional and memorable experience
  • Coordinated with culinary teams, event planners, and operations staff to maintain top-tier service standards under high-pressure environments
  • Contributed to the prestige and reputation of the luxury suite program through consistent excellence in customer experience

Education

Rio Salado College

Associate's Degree

Jan 2006Jan 2014

Rio Salado College

Associate's degree — Computer Technology/Computer Systems Technology

Jan 2005Jan 2012

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