Dec 2020 – Apr 2021 · 4 mos

Aug 2020 – Dec 2020 · 4 mos

• Created Motherly's shop content strategy. Have seen MoM growth of 106% in traffic for Shop content with a team of two writers. Since August, Shop content has been consistently in the top 5 week after week for traffic and conversions.

May 2019 – Jul 2020 · 1 yr 2 mos

• Managed a diverse team of over 30 freelance writers, ensuring high-quality content production.
• Published 2-3 personal essays daily, significantly enhancing reader engagement.
• Contributed to driving over 40% of the traffic to Mother.ly through viral and trending essays.

May 2019 – Jun 2022 · 3 yrs 1 mo

• Jury for the Latin American and North American digital media awards.

May 2019 – Jul 2019 · 2 mos

• Authored the pregnancy book and journal “Too Pregnant To Move,” addressing the emotional realities of pregnancy.
• Conducted extensive research to ensure authenticity and relatability, filling a gap in the maternity literature market.
• Engaged with readers through social media, fostering a supportive community for pregnant individuals.

Mar 2019 – Apr 2021 · 2 yrs 1 mo

• Pitch content for social channels and consult on projects.

Jan 2019 – Present · 7 yrs 4 mos

• Provided high-quality translations of editorial content for notable clients such as BuzzFeed, Bustle, Sundance, and Elite Daily.
• Translated websites for various brands, enhancing their reach in Spanish and Portuguese-speaking markets.
• Leveraged fluency in Spanish and Portuguese to ensure cultural relevance and accuracy in translations.

Feb 2015 – Apr 2019 · 4 yrs 2 mos · New York City Metropolitan Area

• Spearheaded launches of BuzzFeed Canada in 2015 which has a team of 10 people, BuzzFeed Mexico in 2015 which has a team of 25 people, and BuzzFeed Spain in 2016 which had a team of 5 people.
• Managed our teams in Brazil, Mexico, Spain and the Español edition, which included setting their traffic goals, working on their mission and goals, reviewing social strategy and launches of new social channels.
• Managed new projects and work with the pertinent parts in the company to see them go through, such as World Cup coverage, Olympics coverage.
• Worked as a liaison between our international offices and the HQ.
• Launched our international affiliate program in Mexico, Canada, India, Australia, Germany and France, with partners such as Amazon, Ebay, Kichink and Etsy.
• Oversaw operations for all of our international offices which included processing all freelancer invoices, managing relationships with our vendors, planning ahead of hiring to make sure there was enough space in our local offices.
• Directly managed a team of 9 people.

Aug 2013 – Feb 2015 · 1 yr 6 mos · New York City Metropolitan Area

• Launched BuzzFeed Brasil and BuzzFeed en Español, overseeing teams of 35 and 5, respectively.
• Developed original content in English, Spanish, and Portuguese for diverse platforms.
• Recruited and managed a team of 10 freelancers and 5 full-time writers, ensuring high-quality output.
• Edited and managed translations across three languages, enhancing audience engagement and reach.

Sep 2011 – Jun 2013 · 1 yr 9 mos · Miami-Fort Lauderdale Area

• Managed and created engaging content for Fusion Media Group's social media platforms, including Twitter, Facebook, and Tumblr.
• Planned strategic actions around significant global events, enhancing audience engagement and relevance.
• Conducted social media training for newsroom reporters, improving their digital storytelling skills.
• Analyzed performance metrics using tools like Google Analytics and Facebook Insights to optimize content strategy.

Jan 2011 – Sep 2011 · 8 mos · New York

• Collaborated with the Community team at Mashable to enhance user engagement and interaction.
• Moderated comments and reached out to users, fostering a positive online environment.
• Developed and implemented new communication strategies, resulting in a 20% increase in user participation.
• Managed Tumblr updates and published weekly posts, contributing to Mashable's vibrant online presence.

Jun 2009 – Sep 2010 · 1 yr 3 mos

• Managed brand communities, enhancing engagement and loyalty through strategic content and interactions.
• Collaborated with clients and social platforms to execute innovative advertising campaigns, driving brand visibility.
• Brainstormed and implemented new advertising ideas, resulting in a measurable increase in online engagement by 30%.
• Contributed to DDB Argentina's reputation as a leading advertising agency by delivering impactful social media strategies.

Jun 2008 – Jun 2009 · 1 yr

• Managed the translation and correction of all new product releases in Spanish and Portuguese, ensuring cultural relevance.
• Collaborated with the Marketing team to create engaging communications and organize events, enhancing user activation.
• Developed content for newsletters and blog posts targeting inactive users, resulting in a measurable increase in engagement.