Sep 2023 – Present · 2 yrs 8 mos · Los Angeles Metropolitan Area · Remote

Feb 2023 – May 2023 · 3 mos · Los Angeles Metropolitan Area · Hybrid

• As a Founding Designer, I led the product design process from inception to MVP, employing a data-driven approach to enhance user experience and satisfaction. I fostered key stakeholder relationships, facilitated cross-functional collaboration, and contributed to brand development, ensuring our product aligned with market trends and user needs. I further implemented design systems and standards, effectively streamlining the product development process.

Mar 2021 – May 2021 · 2 mos · Los Angeles Metropolitan Area

• ODD is an eight-week program with a 100+ designers who're diving deep into their craft by learning from industry leaders and their peers.

Jan 2020 – Dec 2022 · 2 yrs 11 mos · Los Angeles Metropolitan Area

• In my role as the Founding Senior Product Designer, I partnered with multiple teams to create intuitive user experiences, led user testing initiatives, and managed a diverse team of designers while promoting design consistency and transparent communication.

Jan 2019 – Dec 2019 · 11 mos · Los Angeles Metropolitan Area

• Designed brand identity and guidelines including typography, color, grids, and social ads.
• Created and implemented design systems with engineers for Web, iOS, and Android devices including components, iconography, and animations helping decrease shipping times.
• Used data analytic software and conducted user studies to iterate and create user centered designs. We prioritized features by demand and alignment with short / long-term business goals.
• Iterated and tested frequently using prototypes. Shared progress with team on demo days bouncing ideas and feedback.

Feb 2018 – Dec 2018 · 10 mos · Santa Monica

• Empowering Brands, Retailers, and Consumers the ability to fight against counterfeit products through blockchain.
• Successfully pitched products for a seed funding round.
• Collaborated with founder to create an information architectural model to set as a foundational block for branding language and mobile/web experience.
• Created identity and branding guidelines to be used in marketing, pitches and websites.
• Rapidly produced multiple visual directions/variations and UX/UI concepts.

Jun 2017 – Jan 2019 · 1 yr 7 mos · Greater Los Angeles Area

• Educating users across the globe about the power of impact behind posting and sharing thoughtful acts.
• Worked with CEO to create an experience map that we wanted the user to feel as they used the app. Designed solution and worked with engineers for implementation.
• Conducted surveys, in-person user testing, and used product analysis tools to discover potential new features geared toward increasing core critical events.
• Owned and led end to end design from ideation to execution to solve critical issues with retention in the platform.
• Created mood boards, UI kits, prototypes, and pixel perfect designs handed off to development and managed through till completion in agile environment.

Feb 2017 – May 2017 · 3 mos · Los Angeles

• Simplifying the used car market.

Dec 2015 – Jun 2017 · 1 yr 6 mos · Greater Los Angeles Area

• Re-designed and implemented the website leading to a 55% increased conversion rate.
• Implemented Google Analytics and events tracking software to understand user behavior. Data retrieved resulted in a 32% revenue increase in less than 6 months.
• Worked with cross functional stakeholders to help with successful implementation of the website.

Aug 2014 – Nov 2015 · 1 yr 3 mos · Commerce

• Conducted user research to identify patterns and trends used to create new components for our landing pages.
• Utilized the Adobe Creative Suite to design and create website content for our e-commerce sites.
• Collaborated with Design Manager to design concepts for exploration and establish direction for engaging digital user experiences and interfaces ensuring successful implementation through production with engineers.

Nov 2013 – Jun 2014 · 7 mos · Venice

• End childhood malnutrition one bar at a time.