Deepti Bhatia — Business Development Executive
With 12+ years of experience in business analysis and operations I specialize in using data, systems & process insights to drive operational efficiency and continuous improvement. I currently support Marketing Database Acquisition and Enrichment initiatives at Cvent GDC, ensuring our demand generation and campaign teams have accurate, high intent and scalable data to work with. My role spans data sourcing, quality governance and enrichment strategy, partnering with cross teams to drive measurable pipeline impact. I have strong expertise in MIS reporting, budgeting, forecasting, process automation & team management. I am particularly passionate about process automation and partnering with stakeholders to truly understand their needs. I translate those needs into clear requirements & work with technical teams to design and implement effective solutions that actually get used. I like reconciling data and findings and I enjoy working with large datasets using analytics & advanced excel to generate actionable insights, dashboards & recommendations. My work spans the full lifecycle of solution delivery. That includes requirements gathering, documentation (BRDs, functional specs, process flows, user guides), stakeholder alignment & UAT support and ongoing KPI monitoring. I stay curious about new tools & industry best practices and make it a point to share with my team. I also enjoy mentoring junior analysts & supporting their growth in analysis, documentation, stakeholder management & data driven decision making. Building and sustaining trusted stakeholder relationships is central to my work. I focus on setting clear goals, aligning on outcomes and tracking progress so we can see real impact. On a personal note, I am married and have a five year old son. He keeps me on my toes and has sharpened my skills in negotiation and prioritization. Outside of work I enjoy reading books (current favorite: Llama Llama Red Pajama, Backyard Bugs, Shiva loves to Dance), mentoring young professionals and listening to podcasts. Specialties: Cvent · Marketing Database Acquisition & Enrichment · Sales Support · Operations · Process Management · Automation · Documentation · Cross Functional Liaising · Service Level Agreements · Incentive Processing · Reconciliation · Budget Distribution · UAT · Stakeholder Collaboration · Analytics · Advanced Excel · Daily & MIS Reporting · Data Management · CRM · Team Management · Auditing
Stackforce AI infers this person is a MarTech professional with strong expertise in data management and operational efficiency.
Location: South Delhi, Delhi, India
Experience: 15 yrs 7 mos
Skills
- Data Management
- Marketing Database Acquisition & Enrichment
- Data Analysis
- Sales Support
Career Highlights
- 12+ years in business analysis and operations
- Expert in data-driven decision making
- Recognized as 'Newcomer of the Year' at Cvent
Work Experience
Cvent
ATL, Database Acquisition & Enrichment, Marketing Database & Insights - GDC (1 yr 2 mos)
Amadeus India
Manager (5 yrs 3 mos)
Assistant Manager (1 yr 4 mos)
Senior Market Analyst (1 yr 8 mos)
WNS Global Services SA
Assistant Manager (4 mos)
Amadeus India
Market Analyst (1 yr 5 mos)
Indiabulls Group
Senior Executive, Business Process Excellence (BPE) (1 yr 8 mos)
Career Break
Personal goal pursuit (1 yr 7 mos)
Indiabulls Group
Executive, Business Process Excellence (1 yr 2 mos)
Education
MBA at Guru Gobind Singh Indraprastha University
Economics Honors at Panjab University, Chandigarh
12th at DAV Centenary Public School - India