Jun 2021 – Oct 2022 · 1 yr 4 mos

• Solving one of the most complex problem in the financial industry - Family accounts & Nominations.

Jan 2020 – Jun 2021 · 1 yr 5 mos

• Built the Mutual funds KYC flow, launched the V2 of cold user onboarding. Spearheaded the investments tracking products such as Mutual funds, EPF, NPS and PPF.

Jun 2018 – Aug 2019 · 1 yr 2 mos · Delhi Area, India

• Led the e-comm facet and was responsible for creating product landing page to the end-customer delivery. I have also set up the base cart and LybrateCash (Virtual wallet) to increase the AOV and repeat users.

Feb 2018 – Apr 2018 · 2 mos · New Delhi Area, India

• Built the MVP -"User Health profile" - A user survey product to gain customer insights and improve Lybrate's ML engine in creating user profile score. Received 2 lacs unique user's impressions in a fortnight.

Dec 2016 – Mar 2017 · 3 mos · Lucknow Area, India

• Assisted in PRDs and in designing product scope. Implemented market research and analyzed leads that could develop into KPIs
• Enhanced the quality assurance of the product by spearheaded AMC to build customer centricity
• Spearheaded the social media promotion by improving the presence on different platforms

May 2016 – Jun 2016 · 1 mo · Gurgaon, India

• Conducted market research for the expansion in certain regions of interest
• Facilitated the brand association with Tata Sky and Bookmybai
• Micro-managing in the Operation Department and studded customer satisfaction
• Implementation of comprehensive I/O marketing strategies consisting of PPC(Facebook), E-mail marketing
• Analyzation and modulation of the funnel with Google Analytics
• Database building & strategic implementation for local listing, classified advertisements to consummate Alexa-Rank minimization(<10K)

Sep 2015 – Apr 2016 · 7 mos · IIT roorkee

• Managed the annual budget of Cognizance'16 (approx 1 cr.) keeping in mind the overall scenario of the cash flow and expenditure (i.e. sponsorship, participation income, workshop income)
• Coordinator of "Curtain Raiser" event; organized the panel discussion which marked the inception of the "Aviral Ganga" campaign which went viral and was covered by TOI, Financial Express, Hindustan Times and others
• Engaged with Transportation Ministry to provide sponsorship and associated Cognizance with Food partners, Logistics Partners, Stationery partner, and Payment portal partners
• Managed the logistics requirements for 5000+ participants in 150+ events
• Co-coordinator, Finance in Cognizance '15 and assisted in for logistics, sponsorship, budgeting, and expenditure