Devesh Nichani

Co-Founder

Bengaluru, Karnataka, India14 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led a $XXXM business portfolio at Meta.
Achieved 12X year-on-year growth in D2C eyewear brand.
Expert in scaling platform ecosystems and AI solutions.

Stackforce AI infers this person is a MarTech and E-commerce expert with a strong focus on growth strategies.

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Skills

Core Skills

Business DevelopmentGtm StrategyPlatform AdoptionEntrepreneurshipBrand Development

Other Skills

AdsWhatsApp Business MessagingRevenue StrategyCustomer EngagementAPI IntegrationsAI-led SolutionsWhatsApp Business PlatformAI SolutionsProduct-Market FitBrand PropositionGo to Market StrategyFundraisingDigital MarketingP&L ManagementD2C

About

I build and scale enterprise businesses at the intersection of advertising, messaging, and platform ecosystems. At Meta, I lead Ads and WhatsApp Business Messaging across India’s largest eCommerce, Quick Commerce, and Retail enterprises, owning a $XXXM business portfolio. My role spans revenue ownership, platform adoption, and GTM strategy — working with companies like Swiggy, Tata, Nykaa, Zepto, Meesho & ABFRL. My work today focuses on: - Driving growth across Meta’s ecosystem by combining advertising, messaging, and platform-led solutions - Scaling adoption of WhatsApp Business Platform (API-led messaging) across customer engagement and lifecycle use cases - Leading enterprise-wide shifts from traditional channels to platform-based communication (e.g., SMS → WhatsApp migrations) - Partnering with product and engineering teams to deploy solutions involving APIs, integrations, and automation workflows - Working on early-stage AI-led solutions with enterprise clients to shape use cases and support product-market fit Prior to Meta, I founded and scaled a D2C eyewear brand from 0→1 in a highly competitive market, built a profitable business with strong unit economics, and raised capital from 38 investors. Earlier in my career, I worked at Google and Deloitte, building a foundation in enterprise sales, GTM, and operational execution. I’m particularly interested in how platform ecosystems and AI are reshaping how businesses engage with customers at scale.

Experience

14 yrs 4 mos

Total Experience

2 yrs 4 mos

Average Tenure

4 yrs 8 mos

Current Experience

Facebook

Client Solutions Manager

Jul 2019 – Aug 2021 · 2 yrs 1 mo · Greater Bengaluru Area

Strategic Marketing Advisor to the largest eCommerce companies in India. Help them achieve their growth goals in the region using the Facebook Family Of Apps (Instagram, Audience Network, Messenger & WhatsApp) in synergy with other media channels.

Glassic

Co-Founder & Director – Growth, Brand & Performance Marketing

Jun 2015 – Jun 2019 · 4 yrs · Bengaluru, Karnataka, India

Glassic is a Private Label E-Commerce Eyewear Brand that designs & manufactures its own eyewear using state of the art raw materials and sells to consumers at under ₹3000 (1/3rd the price of other brands) by pioneering supply chain innovations.
Conceptualized the Brand Proposition, Positioning, Go to Market Strategy & Unit Economics.
Achieved a 12X Year on Year Growth in Sales
Managed Glassic’s Brand & Performance Marketing across Digital (Google & Facebook), Print & Outdoor Ads & achieved the lowest CAC in the Industry - 38% lesser than the market leader.
Spearheaded Fundraising Efforts to Raise a Seed Round of ₹3 Crore from 38 Angel Investors & C-Level Executives across 4 Countries.
Co-Led the Offline Expansion of the brand by establishing strategic partnerships & accounts across opticians & big box stores across the country to set up counters.
Established Financial Efficiencies, Managed P&L and Led the company to be one of the few Bootstrapped and Profitable E-commerce start-ups in the country.
Head Strategy, Business Development, Marketing, Fundraising & Financial Reporting
Led a team of 15 members consisting of Engineers, Designers, Copywriters, Photographers, and Accountants.

Brand PropositionGo to Market StrategyFundraisingDigital MarketingP&L ManagementEntrepreneurship+1

Kapleshwar trading private limited

Director Of Business Development

Feb 2014 – May 2015 · 1 yr 3 mos · Greater Chennai Area

Set Up in 1984, Kapleshwar is a Family Business of Optical Retail Stores that aggregates high street eyewear brands.
Grew revenues by 87% by developing new revenue streams via opening new stores & an e-commerce website.
Reversed losses into profits, serving as a catalyst for Growth and Expansion.
Turned around an underperforming store by spearheading financial aspects and overhauling the merchandising strategy, working capital management, payroll and incentives to sales staff.
Oversaw all financial reporting, budgeting, general accounting, and procurement which helped improve business efficiency and working capital management by 30% leading to increased cash flow.

Google

Associate Account Strategist

Jan 2013 – Jan 2014 · 1 yr · Greater Hyderabad Area · On-site

Supported growth of high-potential SMBs new to Google Ads ecosystem.
Delivered tailored performance consulting; improved advertiser retention & ROI.
Drove ad policy compliance and managed SLA achievement through vendor partnerships.

Deloitte & touche

Audit Assistant

Aug 2011 – Dec 2012 · 1 yr 4 mos · Greater Hyderabad Area

Audited financials for Deloitte’s largest consumer clients, including Avis, Toys R Us, and WWE
Led end-to-end audit planning, risk coverage, and reporting with global audit teams.