Diego Scotti

CEO

New York, New York, United States32 yrs 7 mos experience
Highly Stable

Key Highlights

  • Led transformation of Verizon into a tech-driven brand.
  • Founder of adfellows promoting diversity in marketing.
  • Extensive experience in brand management and marketing strategy.
Stackforce AI infers this person is a seasoned marketing executive with expertise in Fintech and Brand Management.

Contact

Skills

Core Skills

Marketing StrategyBrand Management

Other Skills

Loyalty MarketingCustomer AcquisitionDigital MarketingIntegrated MarketingInternational MarketingAdvertisingPublic RelationsBrand DevelopmentNew product developmentProduct DevelopmentOnline AdvertisingDigital StrategyDirect MarketingMarketing ManagementMarketing Research

About

As Executive Vice President and General Manager of PayPal’s Consumer Group and Global Marketing & Communications, Diego is responsible for bringing PayPal’s breadth of consumer products and services together in a cohesive, integrated, and seamless customer experience and value proposition, and driving enhanced brand awareness and use for PayPal and Venmo. Diego is a seasoned marketing executive with a proven track record of building iconic brands and innovative customer experiences. Most recently, Diego was Executive Vice President and Chief Marketing Officer at Verizon and drove the transformation of Verizon from a phone company to a technology, purpose-driven, and experience-based brand. Prior to Verizon, Diego served as the Chief Marketing Officer for J. Crew and before that he led marketing at Vogue. Earlier in his career, Diego spent 15 years at American Express where he led several global functions including global advertising and brand, consumer, and small business product development, and managed the loyalty and engagement programs. An advocate for diversity in the marketing and advertising industries, Diego is the founder of adfellows, a fellowship program designed to upskill diverse talent and drive gender inclusion. He is immediate past chair of the Ad Council and serves on the boards of the Association of National Advertisers and Global Citizen. Diego holds a Bachelor’s degree in Marketing and Communications from Universidad de Ciencias Empresariales y Sociales in Buenos Aires, Argentina.

Experience

32 yrs 7 mos
Total Experience
7 yrs 6 mos
Average Tenure
3 yrs 10 mos
Current Experience

Paypal

EVP, General Manager - Consumer Group & Global Marketing and Communications

Dec 2023Present · 2 yrs 6 mos · New York City Metropolitan Area

Loyalty MarketingCustomer AcquisitionDigital MarketingIntegrated MarketingInternational MarketingAdvertising+37

Ad council

Chair of the Board of Directors

Jul 2023Present · 2 yrs 11 mos

Global citizen

Board Member

Aug 2022Present · 3 yrs 10 mos

Verizon

EVP and Chief Marketing Officer at Verizon

Oct 2014Nov 2023 · 9 yrs 1 mo · New York City Metropolitan Area · On-site

J.crew

SVP, Chief Marketing Officer

Nov 2011Oct 2014 · 2 yrs 11 mos · New York

Condé nast

Executive Director, Marketing, VOGUE magazine

Aug 2008Oct 2011 · 3 yrs 2 mos · New York · On-site

American express

5 roles

VP Global Advertising & Brand Management

Jul 2003Aug 2008 · 5 yrs 1 mo

VP International Advertising

Promoted

May 2001Jun 2003 · 2 yrs 1 mo

Director, New Product Development LAC

Feb 1999Apr 2001 · 2 yrs 2 mos

Director- Consumer Marketing & Loyalty, LAC

Promoted

Sep 1997May 1999 · 1 yr 8 mos

Manager, Merchant and Consumer Marketing

Aug 1993Sep 1997 · 4 yrs 1 mo

Education

Universidad de Ciencias Empresariales y Sociales

Bachelor — Marketing & Communications

Jan 1991Jan 1995

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