Nov 2024 – Jul 2025 · 8 mos · Bengaluru, Karnataka, India

• Led Zepto’s Advertising Business across 4 Key Charters: Direct Sales | Agency Sales | Ad Sales & Operations, Ad Analytics & Product
• Responsible for finalizing media mix strategy for 1500+ brands to deliver the right marketing objectives i.e. SOV, ROAS, GMV, Growth, Market Share, NPI Success etc.
• Responsible for defining feature roadmap for Zepto’s Advertising Suite along with product team
• Responsible for creating marketing / content / campaign playbooks for different Industry Verticals: FMCG / Auto / BFSI / Gaming etc.
• Responsible for curating & executing multiple Internet breaking campaigns such as “Zepto * Gpay Christmas Box * Film Campaign”, “Industry First Test Drive in 10 mins” with Skoda

Sep 2022 – Nov 2024 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Started in June’22, PW VidyaPeeth has been India’s fastest growing Offline coaching Institute. In
• the last 24 months we have expanded into 50 cities and built a business of about 1000 crores and a
• team size of 5000+ employees
• Leading VP business with 5 primary functions: VP Operations Team, VP Sales Team
• , VP Growth Team, VP Student Support Team, VP Analytics Org
• Scaled the entire VP Central & City Sales team from 50 members to 750 members. The Team is
• responsible for Admission (Revenue) / Support / Operations at VP Centers
• Responsible for VP Growth Charter via 4 different units / SOW: Performance Marketing (Google /
• Facebook Ads) / Drip – CLM Planning / Influencer Marketing / Vidyapeeth YouTube Channel (5.5
• lakh subscribers)
• Responsible for VP YouTube Content strategy, digital marketing strategy, social media campaigns
• to drive lead funnel for admissions
• Leading VidyaPeeth Student Success Org responsible for managing Student Experience across VP with major initiatives like NPS Measurement / Refund Control / Academic Feedback & resolution / Student support ticket resolution.
• Category Head : PW Skills
• Launched and built PW’s UpSkilling vertical “PW Skills” with two YouTube Channels
• (CollegeWallah (330K+ Subscribers), FinanceWallah (15K+ Subscribers))
• Responsible for content planning & growth of PWSkills Social Media Channels & YT Channels
• CollegeWallah is the channel focused on Tech Courses for building distribution amongst College
• TG. CW is monetized by launching Upskilling Courses in 4 Categories
• FinanceWallah is the channel created with the aim of spreading financial literacy amongst Bharat
• and help individuals build a career in Finance Domain
• Scaled PWSkills team from 1 member to 50-member team (0-1) spread across Content / Supply /
• Partnership / Placements / Educators / Design / Editing & Operations. Built the entire system &
• processes to set up PWSkills to be the next dominating force in Upskilling Industry

Nov 2021 – Aug 2022 · 9 mos · Bengaluru, Karnataka, India

• Relevel by UnAcademy mission was to help candidates from across India, get their dream job via 100% placement guaranteed recruitment tests and best-in design professional courses to upskill themselves.
• Relevel was UA's Upskilling Category Brand Arm
• Led the Courses Category Management, Content & Supply charter for the Organization
• Responsible for all new category launches (0-1) and initiatives to scale up existing categories (1-n)
• Responsible for the entire lifecycle & management of Relevel Courses (Course Outline -> Course
• Content Creation -> Onboarding of Educators & Subject Matter Experts -> Program Management
• of Cohorts -> Driving the best-in-class NPS for the courses -> Learning Experience for Learners)
• Launched 10 courses in 6 months (Backend Development / Business Development / Frontend
• Development / Full Stack Development / Product Management / Business Analytics / Data Science
• / Digital Marketing / Software Testing / Human Resources Generalist)
• With courses conceptualization & courses product, Initiated revenue stream for the organization.
• From pre-revenue moved to 6 cr revenue (ARR 60 cr ) in 6 months with courses launch
• Scaled a 10-member team to a 60-member team | Led & mentored the team during blitz scaling
• and simultaneously built a meritocratic organization | Defined SOPs, processes across all functions
• & charters

Mar 2019 – Oct 2021 · 2 yrs 7 mos · Bengaluru, Karnataka, India

• Flipkart Journey
• Led P&L for Flipkart Private Brand Organization in 5 SuperCategories ( Sports&Fitness / Toys / Food&Nutrition / AutoAccessory/ BooksMedia ) & took them from a 40 cr business to 300 cr in 3 years.
• D2C Brands launched & managed ( 0-1, 1-n )
• Miss & Chief : Leading Toys & BabyCare Private Brand on Flipkart
• Adrenex : Flipkart Private Brand in Sports & Fitness Categories
• HRX: Built HRX from 0 to 1 as Flipkart's first Lifestyle Sports & Fitness Brand. Captured 6% share of the category in the first year of launch
• Flipkart SmartBuy : Quality & Profitability focused horizontal private label brand in AutoAccessory, Books & Media, Food & Nutrition )
• Was Responsible for selection charter, defining Brand Guidelines, brand positioning, communication guidelines , brand strategy, profitability charter & revenue growth for all the brands mentioned

Jun 2017 – Mar 2019 · 1 yr 9 mos · Varanasi Area, India

• Responsible for business size of 117 crores annually, handled 24 districts, 5 Territories, 12 Distributors
• & Super Stockists and led an extended team of 160 people
• Responsible for executing channel wise, brand wise business plans month on month & strategizing
• sales processes
• Devised Go to Market Strategy for Self Service Store Channel |Defined service norms, ways of
• working & designed TOT/loyalty program for the channel partner
• Provided channel shopper solutions for 4 national brands defining ideal channel look and feel for the brands

Jul 2016 – Aug 2016 · 1 mo · US

• 1) Published research paper on “Methodology to predict NPA in Indian Banking Sector” in US based journal Theoritical Economics Letters
• 2) TEL is rated B in ABDC Journal quality list , have a google based impact factor of 0.42 & ranked 1 in ABS ranking

Apr 2016 – Jun 2016 · 2 mos · Chennai Area, India

• Project Title :- Designing Go To Market strategy for Self Service Stores
• 1) Devised the GTM strategy & analyzed ways of working of RDSSM ,Merchandiser, Channel Manger & CEG structure
• 2) Provided channel shopper solutions for 4 national brands defining ideal channel look and feel for the brands
• 3) Performed competitive benchmarking (7 FMCGs) to understand SSS universe in terms of promotions, resources etc.
• 4) Conducted 60 Shopper Connects and visited 60 SSS stores during market visits in 3 cities spanning across 17 days
• 5) Performed internal & external stakeholder analysis & provided 12 recommendations to improve the GTM for SSS

Jun 2015 – Mar 2017 · 1 yr 9 mos · Jamshedpur Area, India

Jun 2012 – May 2015 · 2 yrs 11 mos · Hyderabad Area, India

• Responsibilities :-
• 1) Owner of usage metric, RUEI component and sub-owner of Fuse Structure Pane and Notifications components
• 2)Provided web-based application components to all product families in Fusion Applications(Oracle ERP solution)
• Usage Metrics
• Conceptualized, defined and developed real time user metrics to measure user activity on web application
• Designed the data model and the APIs which were incorporated by teams like CRM,HCM to capture the metrics
• RUEI Metrics
• Analyzed the RUEI(Real User Experience Insight) data and proposed a design solution to build metric on it
• End-to-End developer of the registered user interface adopted holistically by individual product families
• Achievements
• 1) Awarded the Oracle “X-Tra Mile Performer Award” for outstanding contribution to the team success
• 2) Saved 1080 man hours annually and increased efficiency by 300 percent in Automation project
• 3) Worked with teams from multiple continents and conducted Knowledge Transfer Sessions for developers