Jun 2018 – Dec 2024 · 6 yrs 6 mos

• I lead every Graphic Design project—both internally and externally.
• Externally, I concept and execute all design-related work for Braintrust's clients. Among this work are thousands of brands, magazines, ads, LED walls, installations, animations, and print pieces (to name a few). Internally, I spearhead all marketing efforts, including content creation for YouTube and Instagram, case study creation, lead generation, and marketing collateral.
• From 2020-2021, I edited every video published on Braintrust's YouTube channel, garnering 100K+ views.

Jun 2018 – May 2019 · 11 mos

• I led an agency-wide rebrand, designing a new logo, visual identity, brand strategy, and voice for the company that I also helped launch in 2019. During this process, I also redesigned the agency's Wordpress website from scratch, creating 30+ in-depth case studies and writing every piece of copy on the entire site.

Sep 2017 – Dec 2017 · 3 mos · Greater Atlanta Area

• I designed and executed Elevate's brand identity from scratch (logo, messaging, website, and more). I also drove social growth by 65% in 2 months, produced a video & audio podcast, and supported client projects as designer, producer, and marketer.

Jan 2016 – May 2018 · 2 yrs 4 mos

• Created and executed marketing plans for label releases while managing daily Marketing Team operations
• Collaborated with Label Management Team to provide insight into the Music Business, make major company decisions, and plan upcoming label-wide projects
• Created, scheduled, and monitored paid and unpaid content for Facebook, Twitter, and Instagram, growing following in 6 months by 94.3%, 26.6%, and 100%, respectively
• Redesigned, built, and maintained the company's 80+ page website using Squarespace

Dec 2014 – Dec 2015 · 1 yr

• Built and pitched lifestyle brand which was eventually adopted in the whole company
• Created, scheduled, and monitored content daily for Facebook, Twitter, and Instagram
• Built a database of trackable URLs for label-wide use on consumer-facing digital fronts
• Created and presented multiple social media training seminars for artists
• Composed and published official Wikipedia article for a label artist

Dec 2014 – May 2015 · 5 mos

• Wrote press releases for each label release
• Compose artist one sheets for media use per release
• Created, executed, and evaluated marketing campaigns for major company activities
• Collaborated weekly with Marketing Team to conduct marketing research, expand label reach, develop media planning, and discuss label operations

May 2015 – Aug 2015 · 3 mos · Atlanta, GA

• I worked with interns to plan 3 official listening parties for Andy Mineo's sophomore album 'Uncomfortable.' I also created official Twitter content, fielded all fan/vendor/press inquiries, and managed the label's street team (and its reward system).

May 2013 – May 2014 · 1 yr · Athens, GA & Johns Creek, GA

• I resolved 20 iOS- and Apple-ID-related issues every day remotely via phone calls. In doing so, I consistently exceeded KPI benchmarks, sold above-average quantities of Apple's protection plans to first-time customers, and ranked among the top 100 AppleCare advisors in the nation.