Jul 2020 – Nov 2025 · 5 yrs 4 mos · London, England, United Kingdom · Hybrid

• As part of the Apple Design team, I lead work across Apple Music, Apple Music Classical, Maps, and TV, focusing on global growth and multilingual user experience.
• Drive strategic design initiatives for complex product areas with diverse user needs across regions.
• Lead design direction for Apple Music localization and growth projects, and support navigation and UX improvements in Maps.
• Partner with engineers, researchers, and PMs across London, Singapore, Moscow, and Cupertino to ensure quality, consistency, and innovation.
• Run cross-functional reviews and present design decisions to senior stakeholders, aligning on goals, trade-offs, and user outcomes.
• Conduct user research to inform key flows and uncover regional UX insights.
• Advocate for systems thinking and scalable UI patterns across teams.
• In addition to hands-on design, I mentor junior designers, help define project scopes, and contribute to team rituals that support collaboration across time zones.

Mar 2018 – Jun 2020 · 2 yrs 3 mos · London, United Kingdom

• Led product design across key areas of the Bumble app, used by over 90 million users in 150+ countries.
• Directed end-to-end redesigns of critical user journeys: onboarding, chat, paywall, and encounter screens. Improved connection rate by +6%, payer conversion by +4.9%, registration rate by +3.2%, and activation by +2.3%
• Managed a growing design team: interviewed and hired new members, onboarded and mentored junior designers
• Drove product quality through close collaboration with engineers, researchers, and PMs
• Conducted user interviews to validate hypotheses and inform feature prioritization
• Facilitated team rituals and design reviews, helping maintain a high design standard and healthy feedback culture
• Taught prototyping, motion design, and storytelling practices to improve team capability
• Identified and led improvements to team workflows, communication, and cross-functional collaboration
• Played an active role in IPO preparation by supporting business-critical initiatives and aligning design with growth goals

Jan 2018 – Jun 2020 · 2 yrs 5 mos · London, United Kingdom

• Led design work across multiple dating apps under the Badoo Group umbrella, including Badoo, Bumble, and Chappy.
• Took end-to-end ownership of features — from concept and user flows to final UI and production assets
• Built and maintained scalable multi-brand design systems, ensuring consistency across platforms and teams
• Created elegant, functional experiences for both iOS and Android apps, balancing business needs with user goals
• Improved existing functionality and overall usability through iterative, data-informed design
• Collaborated with founders, product managers, and developers to align vision and deliver high-quality outcomes
• Participated in regular design critiques and shared feedback to raise the quality bar across the team
• Defined navigation structures, templates, UI components, iconography, and visual language for Badoo Group products

Jan 2017 – Jan 2018 · 1 yr · Moscow, Russian Federation

• Joined a cross-functional team to modernize digital banking products.
• Defined customer and business problems together with product managers and stakeholders
• Created design artifacts including mockups, user flows, wireframes, and interactive prototypes to communicate and validate design ideas
• Contributed to high-level product decisions and helped align design direction with business goals
• Collaborated closely with engineers and QA to ensure smooth implementation and high-quality output
• Worked closely with the product team to optimise the product solutions and iterate on them to enhance them for business and for the users
• Took ownership of the full design process, working independently and proactively within an agile team
• Conducted research and brought insights back to the team to inform ongoing product development
• Contributed to product strategy and roadmap planning alongside PMs and leadership
• Helped shape the design system and drove internal adoption

Jan 2016 – Jan 2017 · 1 yr · Moscow, Russian Federation

• Designed mobile apps, websites and brand identities from scratch
• Led visual strategy and UX consulting for multiple clients
• Delivered design for landing pages, promo websites, proof-of-concepts (POCs) and MVPs
• Managed timelines, scope, and communication directly with stakeholders