Nov 2023 – Aug 2025 · 1 yr 9 mos · United Arab Emirates · Hybrid

May 2022 – Jan 2026 · 3 yrs 8 mos · Dubai · Hybrid

Feb 2022 – Apr 2022 · 2 mos · Stockholm County

• Took a career break to explore Sweden, immersing myself in its culture, landscapes, and business environment. I was able to enhance cross-cultural communication skills, adaptability, and problem-solving abilities during this trip.

Jun 2020 – Jan 2022 · 1 yr 7 mos · Pakistan

• I successfully orchestrated, managed, and executed the operations of multiple departments, including Customer Care, Marketing, Studio, Logistics, IT, and Textile, ensuring the smooth functioning of systems and procedures. In addition, I fostered optimal team performance and efficiency while also providing valuable assistance to other departments as needed.
• My Job Duties included:
• Strategic Leadership: Developed and executed strategic plans for multiple departments, aligning their goals with the company's objectives.
• Team Management: Managed and led cross-functional teams to ensure the highest levels of performance and efficiency, fostering a collaborative work environment.
• Operational Oversight: Oversaw the day-to-day operations of various departments, including Customer Care, Marketing, Studio, Logistics, IT, and Textile.
• System and Procedure Maintenance: Maintained and enhanced operational systems and procedures to optimize productivity and quality.
• Departmental Coordination: Facilitated seamless coordination and communication between departments to streamline processes and enhance overall performance.
• Problem Solving: Proactively addressed issues and challenges as they arose, implementing effective solutions to improve operations.
• Resource Allocation: Efficiently allocated resources, including human resources and budgeting, to ensure departmental success.
• Cross-Departmental Support: Provided support and assistance to other departments as needed, contributing to a cohesive and collaborative work environment.
• Training and Development: Designed and conducted training programs for team members within various departments to enhance their skills and knowledge. This included onboarding new employees, providing ongoing training to improve departmental performance, and ensuring compliance with industry standards.

Jan 2015 – Feb 2020 · 5 yrs 1 mo

• I conducted product training for merchandisers/promoters; as well as bi-weekly market visits to check on shop front display, stock level, merchandiser feedback, competitor information. I also developed and managed an annual marketing plan and budget in conjunction with the branding department and reported on a monthly & annual basis. Consolidated sales situation based on dealer wise, product wise, category wise, country wise data analysis for total business control, handled model selection, ranging plan, and transition plan.
• My job duties included:
• Performing sales and admin functions as required such as but not limited to support for the preparation of sales meetings, planning, sell-in/out forecasting and sales reporting product pricing, price maps, detailed business, market, and data analysis, raising POs, settling invoices and debit notes, arranging marketing collateral, product samples
• Delivering support to the in-house marketing and design team by coordinating and collating content and coordinate with external agencies for various brand development related jobs to generate marketing collateral
• Evaluating the promote and promotional programs and ensure that it is compatible with the target audience
• Creating and managing communications campaigns and promotions for our brands in the region. (ATL, TTL, & BTL)
• My major highlights included:
• Trained 100 + merchandisers. Managed 40+ events/exhibitions & seminars (including MEEE, Wetex, Big 5, Big Show, HVAC, etc.). Reduced transportation cost up to 40% by analyzing, purposing, and implementing the suggested plan
• Supported to publish our products (B2B) onto the website [Panasonic]
• Initiated new & upgraded version of the website for our sister company [KDK, A division of PES]
• Further, I worked with the PR/Social media manager to maintain the website and social network sites, be responsible for internal communication devices, devising a regular communications plan to ensure senior management and customers are up to date.

Dec 2012 – Jan 2015 · 2 yrs 1 mo

• I was incharge of all the new employee inductions and orientations, relocation and organized department files as well as records & was the custodian of all business-related contracts and correspondence. I planned the purchase requisitions in SAP & was in charge of the office maintenance decisions.
• My job duties include:
• Managed staff orientation documents, to ensure the workstation, business cards, telephone extension, and all other essential tools are ready for the new employee
• Obtained and inspected invoices for accuracy and compliance and ensures prompt payment of departmental bills.
• Organized the administration flow and online systems also coaching employees on how to use the same
• My major highlights include:
• Acted as the key person to achieve LEEDS certification making Panasonic Building as 1st Electronic Company in Dubai to receive such a certificate
• Slashed all the general expenses up to 25%. Actively involved in preparing CSR activities
• Reduced the processing time of all the approvals for employee’s business travel by 20%
• Acted as the main support person during the new travel system launched to smooth transition period from old to the new system

Jul 2012 – Nov 2012 · 4 mos · United Arab Emirates

Apr 2008 – Oct 2009 · 1 yr 6 mos · United Arab Emirates · On-site