Apr 2019 – Present · 7 yrs 1 mo · Serbia

• Leading marketing at Hunch, a fast-growing platform transforming how brands and agencies scale paid social campaigns with automation and AI.
• I’m responsible for the full marketing function: demand generation, operations, positioning, messaging, and attribution. My focus is on building programs that consistently convert into qualified pipeline and revenue.
• Marketing at Hunch plays a central role in growth. We lead acquisition through inbound and ABM—go-to-market programs designed to attract the right accounts, shorten sales cycles, and support expansion.
• I work closely with sales, customer success, and product to align GTM efforts, improve conversion across stages, and support revenue performance end to end.
• Marketing owns the CRM and operates fully data-driven/every program we run is tied to measurable impact and clear process.
• We’re a small, tight-knit team that runs efficiently, works with focus, and consistently delivers. I’m proud of how well we operate.
• Beyond core responsibilities, my role spans growth and lifecycle marketing, organic growth strategies, and AI marketing technology adoption. I drive structured go-to-market rollouts and product launches, and I emphasize data-driven experimentation to refine channels, accelerate adoption, and sustain long-term growth.
• Everything we do in marketing is built to support Hunch’s vision: helping modern marketers scale creative and performance on paid social-faster and smarter.

Jul 2018 – Apr 2019 · 9 mos

• Spearheaded all digital marketing activities from concept to execution. Positioned Serbian subsidiary as #top1 digital bank in SB Europe group. Rolled out a successful campaign for a new product: Smart Cash Loan
• Directed execution of brand digital strategies, campaigns and partnerships.
• Led a 220% increase in annual sales from digital marketing campaigns by expanding business opportunities
• Handled projects and campaign budgets while reporting providing progress reports to Executive board
• Organized and executed various projects: Always on campaigns, retention, seasonal campaigns, E2E cash loan, new corporate site, intranet and internal projects
• Increased online loan sign-up conversion from 1.5% to 4%
• Decreased CPA for 240%
• Implemented new digital channel to the bank: email, using product affinity data and customer segmentation profiles

Oct 2017 – Apr 2019 · 1 yr 6 mos

Jul 2017 – Present · 8 yrs 10 mos · Serbia

• Small family business manufacture, producing herbal skin creams.
• Local leader in the immortelle niche.
• Online store
• ↳https://kremaodsmilja.com/

Dec 2016 – Oct 2017 · 10 mos · Belgrade

• Handled and deployed online advertising activities after bank re-branding. Managed bank digital advertising activities and helped local countries in day to day challenges with SEM, SEO, Social and Programmatic
• Launched and set advertising activities during brand rebranding and bank digital transformation
• Provided strategy and budget split for digital channels based on campaign objectives
• Implemented closed-loop analytics on retail web and digital banking properties
• Created solution-based execution plans to achieve business goals based on Google Analytics and internal sales data.
• Reduced cost-per-lead metrics (70%) while increasing overall lead volumes (140%)
• Worked with multiple third-party agencies to build scalable digital and email marketing platforms, including a complex enterprise lead nurture programs

Aug 2015 – Nov 2016 · 1 yr 3 mos · Belgrade

• Executed performance strategies to support digital cross-promotion efforts, including SEM, Paid Social, Display, Email channels for more than 20 clients. Coordinated digital advertising team of 5 people.
• Handled strategies for eCommerce clients, including advertising, analytics. N-sport got a 210% lift in revenue Y2Y
• Led merger Online integration strategy for FMCG clients as Metro Cash and Carry
• Directed Award-winning Campaign through Google/Facebook for Financial service client
• Analytics lead, CRO, GTM advanced integrations
• Established, hired and managed digital marketing team. The team got Google Premium and Facebook Partner badge

Feb 2015 – Aug 2015 · 6 mos · Belgrade

Mar 2013 – Dec 2013 · 9 mos · Belgrade

• Entry position for stepping in Digital Marketing world. Social media community management for brands as Frikom and Dell
• Community management
• Copywriting
• Research
• Facebook Ads

Dec 2013 – Feb 2015 · 1 yr 2 mos · Belgrade

• Spearheading Ad monetization in Content Network based on ads selling on Google Adsense
• Handled allocation of $500,000 marketing budget, including Taboola, Discus, Facebook
• Achieved 30x ROAS and winning formula which led to creating new media buying and monetization content teams
• Maintained in-depth projects including Usability & Web Analytics, Channel Optimization, LP tests
• Created and shared monthly digital marketing performance reports with the CEO and CMO

May 2012 – Oct 2012 · 5 mos · Wildwood NJ, USA

• Participated in students program Work and Travel USA 2012 (students practice for the purpose of gaining new experiences and improving English language skills).
• Guide in insects museum. Later moved to management of the store, handling with customers, managing shifts.

May 2012 – Sep 2012 · 4 mos · Wildwood NJ 08260, USA

• Customer Service Representative

Oct 2009 – Feb 2010 · 4 mos

• - Promo leader (BTL support ) and community management (administrator of the FB fan page, production of viral videos) for rewarded campaign Jaffa Jaffolitanke (Epica, 2010).