Nov 2024 – Jun 2025 · 7 mos · Austin, Texas

• Pursued front end CSS/HTML knowledge updates
• Consulted on the design and release for broadbandclusters.org
• Completed multiple design courses regarding AI, project management and WCAG updates.

Jul 2024 – Oct 2024 · 3 mos · Austin, Texas, United States · Remote

• · Led the design research, wireframing and prototyping for generative AI products dealing with large language models (LLM), AI prompting workflows, and semantic search techniques.
• · Collaborated with cross-functional partners in AI research, business marketing, test users and founding team to build design vision, UX strategy, personas and user journey maps.
• · Conceptualed new business ideas by partnering with C-staff on market discovery research, product expansion and user trends analysis.
• · Conducted design workshops and UX learning opportunities for UX team members and close collaborators.
• · Facilitated steady UX feedback processes by incorporating weekly user interviews for prototype testing, quantitative analyses and discovery research goals.

May 2020 – Feb 2024 · 3 yrs 9 mos · Sunnyvale, California, United States

• Streamlined and implemented important post-purchase experiences, such as add-ons, hardware and software upgrades for NetApp customers and internal users in NetApp BlueXP.
• Worked on enterprise developer tools like NetApp Active IQ's API library design, BlueXP's automated resource marketplace (Terraform and Ansible products), as well as digital sales campaign management platform to support low/no-code web-site building for NetApp's marketing campaign landing pages.
• Designed risk advisories, upgrade advisories, and several observability features in NetApp Active IQ.
• Simplified and executed security risk remediation workflows in NetApp BlueXP, from the UI/UX design of the issue dashboard, cluster visibility, affected objects and automated remediation scripts.
• Defined visual standards for product-driven communication, such as emails, PDF and MS office downloads as part of improving the brand and product design systems.
• Developed user surveys, personas and insights studies to inform the design process, and shared across the organization the iterative improvements that resulted in more relevant and contextual user experiences.
• Collaborated with a cross-functional team to deliver a unique digital pre-sales enablement experience that resulted in hundreds of new sales leads across multiple international partners, as well as crafted global digital marketing strategies for onboarding new users into the experience.
• Created, produced and co-directed creative marketing materials like animated videos, interactive prototypes and webinars for NetApp Insight, a conference for NetApp's vendors, partners and customers, from the years 2020-2023.

Mar 2018 – May 2020 · 2 yrs 2 mos · Sunnyvale, California

• Understood partnership goals of collaborators, partner and end customers through interviews, surveys and printed, gamified questionnaires for in-person interactions.
• Created a new information architecture and website design to address lack of engagement through the Onstak company website. I designed several new pages based on service offerings, careers and training pages.
• Defined the brand guidelines for Onstak, including visual elements, graphical usage, illustration styles and typography standards for web, print and event design deliverables.
• Client: NetApp, Sunnyvale, CA
• Spearheaded the scaling of a responsive web app — NetApp Active IQ. Conducted user research by interviewing end customers of NetApp, internal and other external stakeholders to inform practical and simple design solutions for increasing product usability and stickiness.
• Built persona profiles, prototypes and final user interface designs for NetApp Active IQ web and mobile apps, and brought in nearly 5,000 new unique users focusing on niche B2B data ops users.
• Led workshops and rapid design sessions along with IBM's Customer Experience team (CX) for product owners and Support stakeholders to align project objectives with user needs, enhancing project communication and expedited delivery.
• Collaborated with product owners, motion designers and marketing teams on scripting promotional voice-enabled product videos for NetApp Board of Directors, and multilevel presentation prototypes for NetApp's conferences, "Insight", for the years 2018 & 2019, establishing training material for future users and designers.

Feb 2017 – Feb 2018 · 1 yr · Sunnyvale, California

• · Delivered a high-stakes redesigned MVP of a legacy telemetry insights platform from 0-1 in 12 weeks including UX research, UI design and usability testing.
• · Collaborated with global teams to identify opportunities to scale, high traffic user features to improve and integrate Voice AI using Alexa API and AWS Polly.
• · Collaborated with external mobile product development teams from RapidBiz Apps to deliver the GA release of NetApp Active IQ in 6 weeks.

Nov 2016 – Jan 2017 · 2 mos · San Francisco Bay Area

• Conceptualized an information architecture for the mobile-first product that spanned over 3 personas: hosts, vendors and event attendees.
• Optimized the process of an event host's activities by allowing flexibility in adding vendors and types of services required — using the benefit of existing SEO results.
• Modeled a comprehensive app structure based on competitive analysis and benchmarks as of September 2016.
• Prototyped on paper and low-fidelity wireframes for usability testing, and iterated based on user feedback for high-fidelity prototype and screens for development.

Apr 2014 – Jan 2016 · 1 yr 9 mos · Chennai Area, India

• Brand and Package Design:
• 1. Logos, business branding
• Logo design for Kannat group of companies, as well as subsidiaries including Desi Cha and My Tea.
• 2. Tea package design
• Tin, wrap, sticker and box design for Desi Cha products and gift boxes.

May 2012 – Jun 2012 · 1 mo · Chennai Area, India

• Content Creation: worked on developing on-air content for radio shows
• Customer Management: managed on-air participants and calls from local customers about radio shows and live-time games.
• Voice acting: wrote and produced jingles using other interns and self as voice actors, in promos aired by Hello FM between June-August 2012.
• Sound Editing: designed and produced background music BEDs for Hello FM's live commentary of the IPL matches featuring Chennai Super Kings in May 2012.