Harshita V Raman

Business Development Executive

Chennai, Tamil Nadu, India5 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Generated over 350 MQLs and 60 SQLs in one year.
Managed a $75k monthly digital marketing budget.
Increased email database from 0 to 66,000 in 3 months.

Stackforce AI infers this person is a Demand Generation Specialist with expertise in B2B MarTech.

Contact

harshitavraman@gmail.com LinkedIn

Skills

Core Skills

Demand GenerationMarketing Campaign ManagementWebinar ManagementMarketing OperationsEmail MarketingContent MarketingCampaign Management

Other Skills

Paid Media StrategyMarketing AnalyticsLead GenerationDigital MarketingSocial Media MarketingHubSpot Marketing HubCRM IntegrationABMGoogle AdsContent DevelopmentPaid Search StrategyMarketing Budget ManagementMarketing DesignMarketing StrategyPaid Search Campaigns

About

Demand Generation Manager with a strong background in B2B marketing, specializing in account-based marketing (ABM), paid advertising, email marketing, webinars, and end-to-end campaign execution. Expert in driving demand, generating high-quality MQLs and SQLs to enhance revenue growth through digital medium.

Experience

5 yrs 4 mos

Total Experience

2 yrs 8 mos

Average Tenure

3 yrs 6 mos

Current Experience

Devrev

Demand Generation - Member of Marketing Staff

Dec 2022 – Present · 3 yrs 6 mos · India

Key Achievements:
Successfully launched around 37+ campaigns over the year, generating over 350 MQLs, 60 SQLs and contributing to an open pipeline of $11.4 million; closed deals averaged $1.2M ACV per quarter.
Managed a monthly digital marketing budget of $75k across paid advertising channels, achieving optimal Return on Ad Spend (ROAS).
Moderated 20+ webinars across regions to generate 10-12 MQLs from each of them. In-charge of driving registrations from paid media, email and social.
Converted 300+ prospects to MQLs from an email marketing database of 80k global contacts.
Key Responsibilities:
Designed and implemented targeted ABM campaigns to engage key accounts, collaborating closely with the broader GTM organization with scalable lead scoring, lead routing and effective drip nurture.
As the head of paid media, I define, tracke, and report on KPIs, making data-driven adjustments to enhance ROI, engagement, and conversion rates across the lifecycle.
Designed and executed integrated marketing campaigns on various channels (paid media, email, virtual events) to engage ICP in key accounts.
Responsible for asset creation from ideation to delivery for generating and nurturing leads and in turn optimizing conversions across buyer journeys.
Created extensive dashboards to monitor and analyze campaign performance across all relevant channels. Storytell the stakeholders on how each campaign has performed.

Webinar ManagementMarketing Campaign ManagementPaid Media StrategyDemand GenerationMarketing Analytics

Everstage

Marketing Operations Intern

Apr 2022 – Jul 2022 · 3 mos · Chennai, Tamil Nadu, India

Implementation of Zoominfo connect to Pardot and Salesforce to enrich the records and Account level contacts for email marketing and ABM.
Built GDPR consent forms for people in EMEA for field marketing events.
Increased the email database from 0 to 66000 in 3 months by identifying the right target persona and increased the MQLs and SALs by 16x.
Built email designs, Landing pages and ran point for most of the paid marketing campaigns for the startup.

HubSpot Marketing HubMarketing Campaign ManagementMarketing OperationsEmail Marketing

Desynova

Content Wrangler

Jan 2020 – Nov 2021 · 1 yr 10 mos · Hyderabad, Telangana, India · On-site

Key Responsibilities:
Created and managed Google Ad campaigns of different types to generate leads and also optimized budgets and bidding strategies for the same.
Develop and execute marketing content, including email, landing pages, ad copy, social media, and digital ads, while conducting keyword research, link building, and content quality analysis for campaigns.
Optimize content and design for A/B testing to enhance performance, collaborating closely with design, marketing, and technical teams for product understanding and campaign execution.
Coordinate with content, product marketing, and marketing operations teams to launch targeted campaigns for ICP and track asset performance.
Key Achievements:
End-to-End execution of marketing campaigns, including ideation, creation of collaterals, distribution of collaterals in various media (Ads and ABM tools), measurement and analysis of the impact of each campaign
Built KPI dashboards to inform stakeholders about the performance of each marketing campaign
Built and maintain a library of marketing collateral that is easy to access and consume for our marketing and sales teams

Marketing Campaign ManagementABMContent MarketingCampaign Management