Jul 2023 – Jan 2025 · 1 yr 6 mos · Düsseldorf, North Rhine-Westphalia, Germany · Remote

• Advised founders and enterprises on building and monetising customer and loyalty platforms, with a focus on sustainable growth, customer economics, and partnership-led scale.
• Advised early-stage founders (Pre-seed to Series A) on market entry, value proposition design, and product–market fit for loyalty and customer platforms
• Supported loyalty technology and SaaS companies on product strategy, customer use cases, and ecosystem partnerships
• Coached enterprise leaders on loyalty operating models, team design, and monetisation strategies leveraging customer data and partnerships

Apr 2022 – Jun 2023 · 1 yr 2 mos · Singapore, Indonesia

• Owned group-wide loyalty strategy across Gojek, Tokopedia, and GoTo Financial
• Unified fragmented loyalty initiatives into a scalable ecosystem
• GoTo Group is the largest digital ecosystem in Indonesia, with a mission to “empower progress” by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. GoTo’s ecosystem comprises on-demand transport, e-commerce, food and grocery delivery, logistics and fulfilment, and financial services through the Gojek, Tokopedia, and GoTo Financial platforms.

Jan 2021 – Mar 2021 · 2 mos

• Provided guidance to management team in an advisory role.

Nov 2019 – Dec 2020 · 1 yr 1 mo

• I assumed management of the company. Led the leadership team to rally the troops and ensure a seamless transition to be part of FairPrice Group. Positioned Link as the loyalty CoE for the group and strengthened Plus! loyalty ecosystem to be the largest retail coalition loyalty network in Singapore.
• Company's bottom line improved by 47% YoY and employees NPS score rose by 64pts.

Apr 2019 – Oct 2019 · 6 mos

• I was promoted and given a larger portfolio to helm both the commercial and innovation aspect of our loyalty business as well as all functions of marketing (branding, partnerships, performance and digital marketing).

May 2018 – Apr 2019 · 11 mos

• My portfolio was expanded to include loyalty product and platform innovation and consumer engagement.

Jul 2017 – May 2018 · 10 mos

• I was recruited to revolutionise loyalty products which drive 90% of the overall revenue with P&L ownership

Jan 2021 – Dec 2021 · 11 mos

• Travelled across SEA and the US
• Acted as a strategic advisor to Fintech, Edtech and SaaS startups in the areas of loyalty and growth
• Learned programming languages: Python (2 and 3), SQL, HTML & CSS

Jul 2016 – Jul 2017 · 1 yr · Greater Jakarta Area, Indonesia

• I was recruited to design, run and operate MAPCLUB program which is Indonesia's largest retail coalition loyalty program of more than 150 world-class brands across thousands of stores. I owned the P&L of the loyalty business.

Jul 2014 – Jul 2016 · 2 yrs

• Head of Group Loyalty for Wing Tai Retail – include a customer service function.
• Liaison for matters pertaining to Personal Data Protection Act

Jun 2013 – Jul 2014 · 1 yr 1 mo

Jul 2012 – Jun 2013 · 11 mos · Singapore

• Responsible for product management (acquisition, engagement and retention) and P&L of OCBC’s premium credit card products to strengthen the Bank’s presence in the affluent customers’ segment.

Feb 2010 – Jun 2012 · 2 yrs 4 mos · Singapore

• Head of Singapore CRM Team and a supervisor to 1 direct report. Responsible for supporting the Robinsons Group of Stores (Robinsons, John Little, Marks & Spencer) with the management of the various loyalty card programs (i.e. OCBC-Robinsons Co-brand card and John Little Valueplus).

Jan 2008 – Jan 2010 · 2 yrs · Singapore

• Responsible for the American Express Singapore Airlines KrisFlyer Gold Co-Brand portfolio and its P&L. Partnership management with SIA and product marketing & management.

Jan 2007 – Jan 2008 · 1 yr · Singapore

• Financial auditor in-charge; portfolio includes manufacturing firms, FMCG and government entities