May 2024 – Dec 2024 · 7 mos · Hybrid

• Today, brands don’t win by “being online.”
• They win by building distribution: trust, repetition, and conversations that happen off-platform.
• I help B2B companies turn digital media into a demand engine — not a content hobby.
• What that means in practice:
• Positioning + narrative that earns attention (not noise)
• LinkedIn-led content systems that compound (founder/exec + team enablement)
• Dark Social conversion (DMs, Slack, WhatsApp, communities) → pipeline
• AI-assisted workflows to ship faster without sacrificing quality
• Clear operating cadence: ideas → assets → distribution → conversations → revenue
• If you’re busy running the business and digital feels chaotic, I build the system and train the team so growth doesn’t depend on “random viral posts.”
• Let’s build a digital presence that converts. 🤝

May 2024 – Dec 2024 · 7 mos · Hybrid

• Most B2B companies are “present” online.
• Very few are remembered. Even fewer convert attention into pipeline.
• My work is to fix that.
• I build digital media fortresses: a repeatable engine where your strategy, content, and community work together — powered by modern AI workflows and optimized for Dark Social.
• Core pillars:
• Brand positioning + category narrative
• LinkedIn distribution OS (founder-led + exec-led + employee advocacy)
• Content operations + repurposing systems (ship daily, stay high quality)
• Dark Social playbooks that turn conversations into meetings
• Process + metrics so the engine compounds over time
• If you want growth that survives algorithm changes and doesn’t rely on ads alone — let’s collaborate.

Nov 2022 – Feb 2023 · 3 mos

Oct 2021 – Present · 4 yrs 7 mos · Belgrade, Serbia

• Most B2B teams do not have a reach problem.
• They have a trust-transfer problem.
• They get seen.
• But they do not get remembered, repeated, shortlisted, or chosen strongly enough.
• I help fix that.
• I’m Ivan Dimitrijević, B2B Growth Strategist, former chess pro, and builder of LinkedIn-led trust and demand systems.
• My focus:
• turning LinkedIn from a posting channel into a system for
• trust
• memory
• shortlist position
• influenced pipeline
• What that usually includes:
• ➡️ founder-led + exec-led visibility
• ➡️ team-level credibility across Sales, Product, CS, and Growth
• ➡️ clear positioning and category narrative
• ➡️ comment-first and community-driven distribution
• ➡️ AI-assisted execution with human editorial control
• ➡️ measurement that reflects modern buying behavior, not just last-click fantasy
• I care about growth that compounds.
• Not random content.
• Not “thought leadership” theater.
• Not shallow personal branding.
• Not spray-and-pray AI output.
• Just a sharp signal, distributed well, tied to commercial reality.
• If that sounds relevant, let’s TALK.

Oct 2021 – Apr 2022 · 6 mos · Belgrade, Serbia · Hybrid

Aug 2020 – Present · 5 yrs 9 mos · Belgrade, Serbia

• RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Aug 2020 – Sep 2021 · 1 yr 1 mo

• As a director of demand generation, I am tasked with a lot of different challenges, like finding new customers and bringing them into the fold. Besides harvesting the existing demand, one of the most challenging aspects is creating demand for products that are already working well in an existing market.
• When a product is winning, it's tempting for the company to leave well enough alone. Why tinker with success?
• The challenge of creating demand for successful products is that they've already won the hearts and minds of their audiences. There may be very little room for improvement. The product goals have likely been met (or exceeded), and the existing customers are satisfied or at least stable in number.
• As you might imagine, my job becomes more difficult when I don't have much wiggle room to improve on what is currently working well.
• So how do we create demand for successful products?
• We Help B2B Companies Generate Consistent Revenue Growth With Cost-Efficient Strategies.
• You have to be prepared and be able to scale growth so it doesn’t hurt you in the long run.
• From setting up foundations, leading your team, to growing your business - we help you get it done.
• Modern marketing execution is becoming more and more critical to a successful, efficient revenue engine.
• We’re measuring our efforts on inbound qualified pipeline and inbound closed-won revenue. It’s a simple philosophy that keeps our clients happy.

Aug 2019 – Jun 2020 · 10 mos · Niš, Serbia

Sep 2016 – Jun 2020 · 3 yrs 9 mos · Greater Barcelona Metropolitan Area

Jan 2013 – Dec 2017 · 4 yrs 11 mos

• I'm a founder of MyCity Web - Digital Media & Online Marketing Agency, seasoned blogger and SEO/Inbound Marketing consultant with years of experience. My skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics.
• Each and every team member of MyCity Web is a devoted expert who will strive to perform the work assigned to them with a dose of professionalism and efficiency. Keep in mind though that through time, while working with each other, all of us have learned something from one another, so now, frankly speaking, we are all trained to do all sorts of things. We will be happy to work out a plan, specifically designed to suit your needs and we will stick to it, point by point - no exceptions! Finally, we know how hard it is to make it in the business world nowadays and therefore, we are open for negotiations.

Jan 2012 – Feb 2014 · 2 yrs 1 mo

• DEJAN is an Australian search marketing company with worldwide recognition for marketing excellence and innovation. We specialise in technical and strategic SEO (search engine optimisation) solutions designed to drive traffic and sales to local business, e-Commerce and corporate websites. With unmatched research capabilities our team delivers business intelligence which goes beyond standard data sets. Strategic advice we provide is geared towards maximum impact and speed, delivering quick return on investment.

Jan 2012 – Feb 2014 · 2 yrs 1 mo

• I, in association with my personal team, provided advanced SEO consulting, Inbound Marketing & Social Media solutions and blogging/writing services.

Jan 2009 – Jan 2013 · 4 yrs

• Ever since the early start in 2001, Shindiri Studio has grown into a full service digital agency. Following the evolution of the net, we’ve been creating different, groundbreaking and challenging digital solutions. It is in our nature to be curious and visionary. That’s why efficient, experience-based digital communication is our trademark. Shindiri Studio produces campaigns, corporate sites, brand channels, rich media sites, applications, design and all kinds of advertising media. The aim of our solutions is to strengthen the relations between the clients and users. That’s why we insist on having insights into and understanding for the need of both the clients and users. When this is accomplished, the strategy, concept, content, technology and process all come together in an unified form.
• Specialties
• Web Design, Graphic Design, SEO Optimisation, Video Editing, Marketing, Advertising, Branding

Jan 2005 – Dec 2008 · 3 yrs 11 mos · Serbia

May 2004 – Dec 2004 · 7 mos · Nis, Serbia