James Gerber 📣

CEO

Boston, Massachusetts, United States20 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Award-winning public relations expert.
Expert in connecting startups with audiences.
Skilled in digital PR and brand storytelling.

Stackforce AI infers this person is a Public Relations expert with a strong focus on digital marketing and brand storytelling.

Contact

Skills

Core Skills

Public RelationsStrategic CommunicationsMedia RelationsContent MarketingMarketing CommunicationsCopywritingDigital Marketing

Other Skills

Campaign StrategyMessaging ConsistencyInfluencer RelationsPR StrategyContent CreationInfluencer EngagementStrategic DirectionSocial Media ManagementInternational PRMarketing PlansThought LeadershipCrisis CommunicationsCrisis ManagementB2B MarketingBrand Strategy

About

Award-winning public relations expert passionate about telling stories that matter, making people believe in world-changing ideas and taking the next step to say "I want in." I connect start-ups with their audiences, game-changing technologies with true believers and established businesses with disruption. The channels are evolving. Digital PR, brand storytelling, content marketing, demand gen, social media, paid media and more all need to work together. Specialties: Public relations, external communications, thought leadership programs, media and analyst relations, social media, inbound marketing, demand gen, content marketing, search engine marketing (SEM), native advertising..

Experience

20 yrs 8 mos

Total Experience

5 yrs 2 mos

Average Tenure

15 yrs 4 mos

Current Experience

Revgenius

Member

Aug 2020 – Present · 5 yrs 10 mos

RevGenius is a group of revenue generating marketing and sales professionals brought together to learn, share, support, and grow with each other.

Crackle pr

Vice President, Account Services

Apr 2020 – Present · 6 yrs 2 mos · Boston, Massachusetts, United States

New PR agency that works with good companies only.

Public RelationsStrategic Communications

March communications

2 roles

Account Director

Promoted

May 2016 – Feb 2020 · 3 yrs 9 mos

Select accounts I've worked on: Aldebaran/SoftBank Robotics, ArcTouch, Comptel, CSR/Qualcomm, Dialog, IoT Solutions World Congress, National Grid, Nokia, Pitney Bowes, SiriusDecisions
Leading overall campaign strategy, oversight and serving as an editor to ensure messaging consistency
Focusing on building relationships and awareness with top-tier influencers
Creative ideation and building awareness at the various stages of the buyers journey through creative vehicles

Public RelationsMedia Relations

Account Manager

May 2013 – May 2016 · 3 yrs

Managing PR strategy and execution across B2B and B2C technology and marketing accounts
Cultivating relationships with key influencers, including top tier business and technology journalists, bloggers and analysts
Writing and editing various forms of content, including press releases, bylined articles, case studies and blog posts, aligned with clients’ key value propositions

Public RelationsContent Marketing

Raw restaurant group

Shareholder

Feb 2011 – Present · 15 yrs 4 mos

Investor in Mija Cantina + Tequila Bar.

Jdg pr

Freelance

Feb 2010 – May 2013 · 3 yrs 3 mos

I provided strategic direction for B2B and B2C companies' PR, copywriting, social media and marketing.
Wrote and distributed press releases, both in the US and abroad
Connected clients with key influencers, which resulted in top-tier publication hits
Drafted blog posts, bylined articles, email and website copy
Developed in-depth PR plans for numerous start-ups

Public RelationsCopywriting

Prompt communications ltd

Account Manager

Jun 2007 – Feb 2010 · 2 yrs 8 mos

Select accounts: Oracle, Yell Group, MIT, Openbravo, Hippo, Concursive/CentricCRM, ApacheCon, Colosa, smartFOCUS, Corizon and Webtide.
Managed international accounts and developed PR, marketing and social media plans for clients ranging in size from Fortune 500 enterprises to startups and in locations from Los Angeles to Boston, NYC, the UK, Spain, Germany, Bolivia and the Philippines
Wrote and distributed hundreds of press releases, articles, white papers and blog posts which led to pick-up from the press and traffic to client websites
Worked with journalists in the UK, Benelux, France, Germany, Italy and the Philippines

Public RelationsMedia Relations

Aviva life insurance

Quality Assurance Specialist

Aug 2006 – Dec 2006 · 4 mos

Bentley university

Public Affairs Assistant

May 2004 – Sep 2005 · 1 yr 4 mos

Wrote press releases that appeared in the faculty newsletter and were showcased on the front page of Bentley’s website
Managed database of news clippings