Apr 2023 – Present · 3 yrs 2 mos · Dublin, County Dublin, Ireland · Hybrid

• Developed and delivered impactful presentations, project management, and leadership development training programmes.
• Collaborated with cross-functional teams to enhance sales processes and improve customer service.
• Consulted on significant projects in goal setting, personal branding, sales skills, leadership coaching, and presentation skills.

Jan 2022 – Feb 2023 · 1 yr 1 mo · Dublin, County Dublin, Ireland · Hybrid

• As a Global Sales Training and Development Manager with a proven track record in coaching leaders, facilitating onboarding, and driving sales success across EMEA, AMER, and APAC regions, my passion lies in empowering individuals to reach their full potential in all areas of leadership, coaching, and sales processes.
• With a strong commitment to inclusion and diversity, I integrate the latest research and best practices into all of my training and development programs to help create inclusive work environments where everyone feels valued and respected. As a Google facilitator, I am well-versed in the latest approaches to creating inclusive cultures, and I use this knowledge to help sellers and leaders elevate their people skills and apply high standards of behavior.
• I recognize that every individual and sales team is unique, which is why I tailor my approach to meet the specific needs of each person or group I work with. I utilize a variety of learning methodologies, including online learning, in-person workshops, and coaching sessions, to ensure maximum engagement and knowledge retention.
• At the heart of my work is a belief in the power of learning and growth. By equipping sellers with the skills and knowledge they need to succeed, I am helping to create a world in which all individuals have the opportunity to achieve their potential. Whether working with individual sellers or entire sales teams, my goal is to help people thrive and reach their full potential.

Sep 2020 – Jul 2024 · 3 yrs 10 mos · Dublin Ireland

Sep 2020 – Dec 2020 · 3 mos · London, England, United Kingdom · Remote

• Hosted a live online radio show during lockdown to provide positive ideas for coping with adversity and enhancing productivity.
• Conducted interviews with experts in positive psychology, business coaching, and mindset to share insights with listeners.
• Collaborated with team members to create engaging content and promote the show to a broader audience.

Jan 2017 – Present · 9 yrs 5 mos · Hybrid

• I partner with Sales Directors and senior leadership teams in mid-sized and large B2B organisations to help them grow revenue through stronger commercial performance.
• Over the past 25+ years, I’ve worked with organisations including:
• Carr Golf
• IBM
• Google
• Etsy
• Certa
• AEI
• Gyroscope
• ISME
• ITAA
• We've focused on aligning sales leadership, consultative selling strategy, and human performance with measurable commercial outcomes.
• Commercial Impact Delivered
• Across corporate, SME, and industry body engagements, my work has contributed to:
• Improving call rates and commercial conversation rates by 15% through strategic refinement of the sales process
• Reducing sales cycle length by 18% within a mid-sized B2B organisation
• Increasing average deal value by 10% through consultative repositioning and stronger value articulation
• Embedding structured consultative selling frameworks across established sales teams
• Elevating manager-led coaching standards to improve behavioural consistency
• Strengthening decision-making and confidence in high-value client conversations
• Where leadership alignment improved, and behavioural standards became clearer, revenue predictability followed.
• Scope of Partnership
• Organisations engage me as a trusted third-party advisor to strengthen:
• Commercial Strategy & Revenue Alignment
• We ensure that growth targets translate into clear behavioural standards and clear leadership.
• Consultative Selling Excellence
• Embedding influence-led, margin-protecting sales conversations that elevate deal quality.
• Sales Leadership Capability
• Equipping managers to coach commercial behaviour rather than simply monitor activity.
• Human-Centred Performance
• Strengthening executive communication, decision-making under pressure, and professional presence in complex B2B environments.
• Professional Development & Soft Skills
• Building commercial credibility, stakeholder influence, and leadership confidence across the sales team

Apr 2013 – Jan 2017 · 3 yrs 9 mos · Hybrid

Jan 2016 – Jan 2017 · 1 yr · Dublin · On-site

•  Acting as a representative on behalf of Countbox in Paris, Germany, and the UK for international business growth and product development.
•  Travelled to Silicon Valley for investment, product development, business mentorship, and exploration of new markets.
•  Liaised with multinationals in order to gain insights for product improvements and act on relevant feedback to create a high-value sales product.
•  Sold to various retail multinationals through international partnerships and local initiatives to achieve high recurring revenues from inception to over 110% of target.
•  Established new international partnerships via retail reseller and direct channels and liaised with Enterprise Ireland (investor) to increase sales and business opportunities.
•  Assisted the CEO in providing guidance and direction using business acumen and leadership, while managing the US sales team.
•  Monitored marketing activities via social platforms, attended international seminars, and manned exhibition stands pitched at market leaders in their specialised field.
•  Devised a new system tool using customer relationship management (CRM), which resulted in ease of data retrieval and increased efficiency in all areas of the business. (working knowledge of all business CRM platforms)

Apr 2013 – Feb 2016 · 2 yrs 10 mos

• Contract with Upstream Digital

Nov 2011 – Mar 2013 · 1 yr 4 mos · Ireland

• As Sales Director at Miinto Group, I led a vibrant team that revolutionized Ireland's online fashion retail sector. By forging robust partnerships with independent boutiques and leveraging cutting-edge technology, we created a distinctive online shopping experience that linked customers directly to boutique owners. Our efforts led to a notable rise in both sales revenue and brand visibility in the market.

Jan 2010 – Feb 2011 · 1 yr 1 mo · Santry Dublin Ireland

• Responsible for building, maintaining and developing European SAAS third party partnerships for eMail marketing, lead generation and affiliate campaigns. Ran campaigns to convert freemium users to premium users and sent over 1 million emails from third party sources, affiliates and co registration to achieve signups. Helped and developed new sales strategies and assisted sales training and coaching. Reported directly to the VP/General Manager of Europe and was part of the sales and marketing team.

Mar 2008 – Dec 2009 · 1 yr 9 mos

• Etype ireland is a proven online expertise to performance marketing which offers advertisers a chance to maximise there ad revenues and the opportunity to reach new audiences.

Sep 2007 – Mar 2008 · 6 mos · Dublin Ireland

• selling online advertising to fmcg-government-top 100 businesses in England - Ireland. ( Business closed March 2008 )

Apr 2006 – Apr 2007 · 1 yr · County Dublin, Ireland

Jan 2002 – Apr 2006 · 4 yrs 3 mos · Ireland

Jan 2001 – Jan 2002 · 1 yr · London, United Kingdom

Jan 2000 – Jan 2001 · 1 yr · London, United Kingdom