Jeethu Jayaraj

Digital Marketing Specialist

India4 yrs 10 mos experience

Key Highlights

  • Expert in narrative-driven marketing strategies.
  • Proven track record in social media engagement.
  • Strong background in technical and creative writing.
Stackforce AI infers this person is a Marketing and Content Strategy expert with a focus on digital engagement.

Contact

Skills

Core Skills

MarketingProduct MarketingContent MarketingSocial Media ManagementCustomer SupportTechnical Writing

Other Skills

Media StrategySocial Media MarketingMarket ResearchMarketing CopyDeadline ManagementCreative Content CreationContent SchedulingSocial Media Content CreationReportingCommunicationData AnalysisDigital PublishingSearch Engine Optimization (SEO)Brand DevelopmentSocial Media Outreach

About

I work at the intersection of language, behavior, and brand. Over the past seven years, I’ve shaped digital conversations across India and Toronto—including engagement and campaign support at Uber India. I’ve worked across social, influencer, paid media, and reputation—building frameworks, systems, and messaging that actually converts. I started freelancing at 16. Since then, I’ve written everything from fintech documentation to consumer campaigns. What drives me is simple: clarity with character. I care about tone. How a sentence lands. How a brand sounds when no one’s policing it. I believe the strongest marketing doesn’t shout. It understands.

Experience

4 yrs 10 mos
Total Experience
1 yr 7 mos
Average Tenure
--
Current Experience

Randy barber leasing inc

Marketing Specialist

Mar 2024May 2025 · 1 yr 2 mos · Toronto, Ontario, Canada · On-site

  • Delivered consultative product guidance within a regulated retail environment, translating complex product information into clear, customer-friendly narratives.
  • Served as a frontline brand representative, shaping customer perception through education-driven engagement and personalized recommendations.
  • Supported in-store promotional initiatives, seasonal campaigns, and vendor activations to enhance brand visibility and drive repeat business.
  • Collected and analyzed real-time customer insights and purchasing trends to inform merchandising and inventory decisions.
  • Maintained strict compliance with operational and regulatory standards while ensuring a premium lifestyle-focused customer experience.
Media StrategySocial Media MarketingProduct MarketingMarket ResearchMarketing CopyMarketing

Uber

2 roles

Content Specialist III

Promoted

Jul 2022Mar 2023 · 8 mos · Hyderabad, Telangana, India

  • Executed Paid Advertising campaigns encompassing PPC & SEM strategies.
  • Managed Social Media platforms with a focus on engaging Creative and Technical Writing.
  • Provided Customer Support with proficiency in Ticket Handling.
  • Owned end-to-end positive engagement on social media for Uber India, emphasizing witty and engaging responses, alongside overseeing team responses, reporting, and presenting performance metrics to higher management.
  • Directed communication on social media platforms to ensure exceptional customer experiences, leveraging content, communication, and people management skills.
  • Addressed customer issues from various internal teams, including IRT, ECR, Cross support, CEO Escalations, Partner Issues, and MFI customer concerns, while providing language support to SL/BD and managing Driver Issues from BPOs, maintaining focus on high-priority queues for critical safety concerns.
  • Managed safety-related partner concerns on social media with emotional intelligence, coordinating with relevant internal teams for timely resolution.
  • Delivered outstanding customer support via emails and phone calls to diverse audiences.
  • Monitored viral post trends, enabling prompt action by internal teams.
  • Established connections with high-profile riders and influencers on social media, embodying Uber's support ethos.
  • Successfully owned and executed Project ShoutOut, endorsed by INSA leadership and stakeholders.
Deadline ManagementCreative Content CreationContent SchedulingSocial Media Content CreationSocial Media ManagementReporting+8

COE Specialist II

Oct 2021Jul 2022 · 9 mos · Hyderabad, Telangana, India

Deadline ManagementContent SchedulingSocial Media ManagementCustomer SupportReportingCommunication+7

Pixelvide

Technical Content Writer

Jul 2019Oct 2021 · 2 yrs 3 mos · Greater Hyderabad Area

  • Prepared, reviewed, revised, and maintained diverse technical documents spanning software and systems engineering, system operations, testing, and user documentation. This included functionality documents, SDLC documentation for Agile methodology, user manuals, case studies, social media marketing content, product overviews, and process documentation.
  • Independently authored comprehensive documentation outlining the functionality and technical intricacies of the Finance Ministry of Telangana within a month, meeting stringent standards. This involved mastering both bureaucratic protocols and technical processes.
  • Fostered collaboration with internal teams to gather pertinent information from relevant stakeholders and appropriate sources.
  • Spearheaded the creation and presentation of innovative content ideas and approaches for internal teams and key stakeholders.
  • Designed and implemented the structure and format for all existing documentation to ensure clarity and accessibility.
Deadline ManagementContent SchedulingSocial Media ManagementReportingCommunicationData Analysis+6

Voice 4 girls

Field Coordinator

Dec 2018Dec 2018 · 0 mo · Hyderabad, Telangana, India

Factart technologies

Content Developer

Jun 2018Jul 2018 · 1 mo · India

  • Developed content for a website. The website was developed for D Spec Interiors who are a leading interior designing firm.
  • Achievements:
  • Received accolades from the client as I was able to deliver content that exceeded their expectations.
Deadline ManagementContent SchedulingSocial Media ManagementReportingCommunicationData Analysis+5

Al sahwawy

Copy Writer – Intern

Jun 2017Jul 2017 · 1 mo · Oman

  • Developed copies for advertisements for companies based in the food industry.
  • Achievements:
  • Worked well with a team of diverse and dynamic associates
  • Improved my skills in Creative Content Writing
Deadline ManagementContent SchedulingSocial Media ManagementReportingCommunicationData Analysis+5

People to people student travel

Student Ambassador

Jun 2011Jun 2011 · 0 mo · Oman

Communication

Education

York University

Postgraduate Degree — Digital and Content Marketing

May 2023Jan 2024

University of Hyderabad

M.A English

Jan 2017Jan 2019

CHRIST COLLEGE, IRINJALAKKUDA

B.A — Functional English with Journalism

Jan 2014Jan 2017

National Institute of Technology Calicut

Bachelor of Technology - BTech — Biotechnology

Jan 2012Jan 2014

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