Oct 2022 – Jul 2024 · 1 yr 9 mos · Kelowna, British Columbia, Canada

• Responsibilities:
• Advised on sales & marketing initiatives and offered expertise in technology & industrial businesses.

Jul 2021 – Present · 4 yrs 11 mos · Remote

• Outbound SOS is the company behind SOS Signals™ and the #NoVendors movement. We've influenced $255M+ in pipeline across 75+ revenue organizations by replacing reactive, RFP-chasing GTM with a Signal-led strategy that gets sellers in front of government buyers before the procurement goes public.
• The thesis: AI-powered market intelligence, combined with human verification, gives B2G sellers a structural timing advantage. SOS Signals is the Account Research-as-a-Service platform that delivers it.
• Responsibilities:
• ✔️ Developing predictive Pre-RFP intelligence that identifies government buying signals before procurement goes public
• ✔️ Aligning sales, marketing, and success teams around shared buyer goals and mandates
• ✔️ Driving the #NoVendors movement through signal-driven strategy and execution
• ✔️ Advising B2G sales organizations on government procurement strategy, timing, and competitive positioning

Jan 2021 – Nov 2022 · 1 yr 10 mos · United States

• Your weekly update on what is and isn't working in the world of outbound sales. Join hosts Jeff Swan & Tom Slocum as they provide insight and feedback on what sales reps, BDRs/SDRs, and pipeline-driving founders do to generate pipeline on a day-to-day basis. Learn cold calling tips, how to build & optimize your sequences, rock your personal brand on LinkedIn + other social platforms, and what it's really like to use sales tech, like power dialers, sales engagement software, and more.
• https://fillthefunnel.simplecast.com/

Oct 2020 – Oct 2021 · 1 yr · Vancouver, British Columbia, Canada

• RevGenius is a community of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!
• Responsibilities:
• Co-led the Outbound Sales sub-community, leading weekly workshops, daily sales coaching to sellers at over 1,600 companies across the globe. Designed and oversaw sales games, leading to 259 meetings booked in 10 days for just 32 participants!

Aug 2020 – Dec 2024 · 4 yrs 4 mos

Jun 2019 – Jan 2022 · 2 yrs 7 mos · Lake Country, British Columbia, Canada

• Acquired: January 2022
• DryFab Flood Defense distributed world-leading flood prevention products, sourcing innovative and highly effective solutions primarily from Europe. As a trusted partner for homes, institutions, and commercial properties across the US and Canada, DryFab facilitated the implementation of cutting-edge barriers, doors, gates, and glass systems, including its flagship product with over 4,000 successful deployments and zero failures.
• Responsibilities:
• Built a global reputation for reliability by providing tools, training, and resources to protect properties effectively. Delivered solutions tailored to the needs of commercial and residential clients.

Jan 2019 – Oct 2021 · 2 yrs 9 mos

• Merged: July 2021 (Outbound SOS)
• RevUp Sales empowered sales teams with the Sequence Optimization Framework, a method for creating thoughtful, human-centric outbound sales sequences. Focused on SaaS and B2B sales, the company helped clients increase meeting bookings and drive revenue.
• Responsibilities:
• Developed and implemented the Sequence Optimization Framework. Provided consulting and coaching to sales and marketing teams, driving measurable improvements in pipeline and performance.

Apr 2018 – Dec 2018 · 8 mos · Vancouver, Canada Area

• DEMAND Growth Strategies helps B2B companies scale faster through strategic sales & marketing systems - aligning people, processes, and technology from both teams to achieve corporate objectives. Focusing on marketing, SDR/BDR, and sales best practices, technology integration expertise, and performance measurement, we empower businesses to become predictable revenue growth engines.
• Primary Responsibility:
• Guided clients through the development & application of go-to-market strategy, ICP, and personas, change management best practices, playbooks (ABM, sales, sales development), sales & marketing org strategy, structure, and hiring, and onboarding & performance management programs through consultative workshops, training programs, and ongoing leadership coaching.

Jul 2017 – May 2018 · 10 mos · Vancouver, Canada Area

• Raised: $2M Angel
• Comm100 is an award-winning global provider of omnichannel customer experience solutions powered by automation, AI, and a friendly interface that’s fast and easy for both visitors and agents to use. Organizations like AXA, Stanford University and Veridian Credit Union use Comm100 to deliver meaningful real-time conversations
• Primary Responsibility:
• Transformed an SMB-focused sales & marketing team into an Account-Based revenue organization by establishing marketing & sales best practices, success processes & plays, optimized content, industry-leading CRM and automation technology, and adding "A" player talent and skills.

Feb 2016 – Jul 2017 · 1 yr 5 mos · Vancouver, Canada Area

• Infobip is a global leader in omnichannel engagement powering a broad range of messaging channels, tools and solutions for advanced customer engagement, authentication and security. With 60+ offices in 6 continents and over 2,000 experts, Infobip is changing the way the world communicates.
• Primary Responsibility:
• Grew North American market by establishing marketing & sales best practices, processes, and plays, building world-class marketing & sales development teams, and implementing & optimizing CRM, automation, and acceleration technology.

Jun 2015 – Dec 2015 · 6 mos · Vancouver, Canada Area

• Raised: $13M Series A
• Payfirma empowers small and medium sized businesses to accept credit cards and other types of payments with a single platform while getting business insight so they can make faster and better decisions. Mobile, online, and in-store payments with one account.
• Primary Responsibility:
• Drove pipeline through the development, execution, and reporting of demand generation programs, sales enablement & training, and marketing operations. Managed external performance marketing vendors and marketing technology stack. Leveraged inter-departmental work groups to establish "One Funnel" methodology, driving increased inbound lead flow, marketing-sales alignment and marketing-sourced revenue.

Jan 2013 – Jun 2015 · 2 yrs 5 mos · Vancouver, Canada Area

• Raised: $1.5M Angel
• In more than 100 countries around the globe, employers are using TalentClick's unique personality assessments to create happier, safer, and more profitable workplaces. If you've been searching for a way to reduce the risk of another bad hire, another safety incident, or a one more disruption to your corporate culture, you've come to the right place. We're the experts who built and started an online revolution, where technology meets testing, at an affordable monthly price. We have a 96% customer retention rate, and we’re growing to keep up to market demand for our innovative products.
• Primary Responsibility:
• Drove pipeline development, lead qualification, and nurturing through content-driven demand generation programs for direct and channel sales. Developed the "One Funnel" methodology that drives results through marketing-sales alignment and consolidated reporting.

Apr 2009 – Dec 2013 · 4 yrs 8 mos · Vancouver, Canada Area

• Jeff Swan Marketing Inc. helped growing companies launch their products or services in new markets. Through a consultative strategic planning process its marketing experts helped identify the most profitable customer groups while positioning brands to capture their business.
• Primary Responsibility:
• Developed and implemented effective marketing strategies that included focused marketing research, optimized website design, key message creation, search engine marketing (SEO/SEM), business development, and innovative customer relationship management (CRM) programs.

Jan 2008 – Mar 2009 · 1 yr 2 mos · Vancouver, Canada Area

• With a clear focus on helping members succeed in their projects, Habidoo provided a social networking framework that helped homeowners find and compare contractors, realtors, and other home professionals. Professionals benefited from their own unique webpage, integrated contact and project management software, and unlimited leads.
• Primary Responsibilities:
• Developed web-based marketing platform, successfully raised $50,000 in startup capital to fund operations, and earned recurring memberships from US and Canada within the Real Estate, Home Improvement, and Homeowner customer groups.

Apr 2006 – Jan 2008 · 1 yr 9 mos · Winnipeg, Canada Area

• Exclusive marketing agency for licensed financial lenders that provide short-term credit to the United States, Canada, United Kingdom and Australia. It provides clients with full marketing services from customer acquisition, risk management and customer retention. Its core business involves lead generation through search, affiliates and publishers.
• Primary Responsibilities:
• Managed email marketing department, achieving 95%+ deliverability rates, 50%+ opens, and average 10% click-throughs on various levels of email campaigns while retaining consistent performance through increased spam protection implementations by major ISPs and an industry-wide change in acceptance of email as a commercial communication medium. Managed comprehensive integrated marketing programs that increased customer retention by 10% over an 18 month period.

Apr 2005 – Mar 2006 · 11 mos · Winnipeg, Canada Area

• Winnipeg's premier GMC, KIA, Honda, Toyota, and Nissan Dealer, along with Manitoba's largest selection of luxury dealers. Its collective dealerships sell new and used cars, trucks and SUVs at excellent prices with a reputation for the best customer service in the business.
• Primary Responsibilities:
• Planned, implemented, and evaluated marketing and business projects for corporate subsidiaries for Birchwood BMW, MINI Winnipeg, Jaguar, Land Rover, Volvo Winnipeg, Saturn on Regent, and the auto group Inventory Management and Procurement Division. Accomplishments include:
• Utilized a $120K annual budget to market luxury brand store; Promoted MINI brand throughout Winnipeg and surrounding area with experiential events and promotions; Lead and organized product launch events for BMW 3 Series; Spearheaded research and testing of new inventory management program; Identified new business opportunities through research and analysis of business activities