Jan 2024 – Feb 2025 · 1 yr 1 mo · New York City Metropolitan Area · Remote

• Designed innovative studio production tools to help Netflix and its Creative and Production partners efficiently plan, manage, and produce stellar content — from shows like Squid Game to Cobra Kai and more.

Feb 2023 – Oct 2023 · 8 mos · United States · Remote

• Poised is the AI-powered coach that provides personalized feedback and actionable tools on how to improve your communication in online meetings.
• At Poised, I not only orchestrated a strategic four-stage app redesign but also led a design team of 2, ensuring a meticulous transition through each developmental phase. Implementing AI-driven feedback became a cornerstone of enhancing user experiences, resulting in a notable 20% reduction in algorithm error rates and a remarkable 200% boost in user retention. My strategies also culminated in a striking surge of over 40% in converting free trials to paid subscriptions, affirming the efficacy of our design and strategic applications. Beyond product development, I actively shaped our company culture, using design discussions as a conduit for collective growth and alignment within the team.
• Company was acquired by Deepgram.

Jan 2022 – Jan 2023 · 1 yr · Remote

• I co-founded Empathie, a mobile app that delivers self-guided mental health learning content (videos/activities) for Asian Americans, while completing my Master of Design degree at UC Berkeley.
• Embarking on a venture like Empathie Health, I not only led a multi-disciplinary team of designers and therapists but also kindled a culture of innovative mental health content creation for Asian Americans. Balancing strategic operations and mindful team leadership, I nurtured the company through three beta iterations, exceeding product-market fit targets by 17%. Amidst entrepreneurial challenges and celebrations, such as winning Microsoft’s Hack For Mental Health Award, earning a spot in UC Berkeley’s Pad-13 Skydeck Incubator twice, and collaborating with established entities like Dropbox, my journey with Empathie underscored the unison of passion, strategic design, and team leadership in sparking meaningful impact in the mental health space.

Apr 2021 – Sep 2023 · 2 yrs 5 mos · Remote

• Product Design Fam is a personalized online 14-week product design bootcamp — helping aspiring designers break into the industry.
• At Product Design Fam, my entrepreneurial spirit took flight, launching a 14-week online product design bootcamp and guiding over 30 students towards elevating their design capabilities. Beyond instructional roles, I facilitated successful transitions for students into roles at prominent companies like Meta, Google, Amazon, and Asana. I also created multiple full-ride scholarships for people of color to create more access to design education. Achieving six-figure sales within the inaugural year, the journey underscored my capacity to balance educational leadership with savvy business management, intertwining passion for design education with sustainable business practices.

Mar 2019 – Jul 2021 · 2 yrs 4 mos · San Francisco Bay Area

• At Dropbox, I designed products to enhance collaborative sharing across mobile, desktop, email, and web platforms, engaging both business and personal users. My design strategies successfully resolved user pain points and guided the product roadmap to optimize user experience. I collaborated with product analysts, UX writers, and engineers. One of my pivotal initiatives involved spearheading a project that revamped access issues for non-Dropbox users by rallying four cross-functional teams, ultimately resulting in a 4% uplift in Sharing WAU, a $450K increase in ARR, and a 13% boost in signup rates.

Oct 2018 – Feb 2019 · 4 mos

• Procore builds cloud-based construction management software serving 2.5M users. The company has a $3B valuation and was ranked #5 on Forbes Cloud 100 in 2018.
• My journey at Procore entailed orchestrating the entire UX research and design continuum for mobile and web-based financial tools within a construction management platform. My strategic and empathetic design approach, paired with a deeply collaborative spirit, pioneered product discovery and developed scalable solutions that integrated seamlessly into Procore’s extensive 40+ tool portfolio. Prioritizing, directing research, and redesigning the fund transfer feature boosted transfer speeds by 172%, revealing how pivotal design can be in significantly enhancing operational efficiencies within financial tools.

Sep 2017 – Oct 2018 · 1 yr 1 mo

Oct 2016 – Jun 2017 · 8 mos · Cerritos, California

• Caseology is an e-commerce smartphone accessories store with products among the top 10 on Amazon.
• At Caseology, I employed a research-driven approach to spearhead design initiatives for a robust e-commerce platform in the smartphone accessories domain. My commitment to utilizing data to inform design decisions, such as employing A/B testing and metric analysis, revitalizing underperforming site areas. This strategy not only rejuvenated the website’s user interface but also skyrocketed sales conversions by 250% and curtailed homepage abandonment by 60%, showcasing how strategic and user-centric design can pivot user engagement and drive financial success.

Jun 2016 – Aug 2016 · 2 mos · Los Angeles

• At TOMS, I collaborated with merchandisers, copywriters, et al to gain true understanding of how sales can be built through mission-driven designs for a socially-conscious shoe brand. I presented design opportunities to C-suite, resulting in the release of homepage and checkout solutions that streamlined the consumer shopping experience.

Mar 2016 – Jun 2016 · 3 mos · Culver City, CA

• Enrou is an online marketplace that indirectly stimulates developing economies and supports other social causes. It was the winner of Forbes 30 Under 30 competition for influential startups and was part of Troy Carter’s incubator. In this role, I redefined and launched brand strategy for online marketplaces, designed and MVP and mockups shipped to developers, created design flows for sign-up and mobile/web interaction, and set KPIs.

Oct 2015 – Mar 2016 · 5 mos

• At Phourus, I assisted with branding and marketing for their SaaS platform, including leading UX design for an MVP, testing, and contributions to the pitch deck. I created user personas, user flows, and hi-fidelity mockups for the MVP of a user-friendly business SaaS collaboration tool for mobile and web, increasing user signups by 25%.

Feb 2015 – Jun 2016 · 1 yr 4 mos

• I started a non-profit to inspire foster care children to pursue further education and employment. I designed the organization's website and t-shirt graphics - leading to my passion to empower users through UX.