Jenny Anderson-Frasier — CEO
B2B sales changed my life, and for the last decade, I’ve helped others change theirs. I didn’t start in tech. I spent 10 years in retail trying to make ends meet, until a client hiring her backfill took a chance on me. From that break, I went from homelessness to executive sales leadership, leading teams of 2 to 30+, transforming GTM motions, and helping orgs double revenue, 3x rep-sourced pipeline, and land some of the world’s most respected logos. I’ve led through growth, recession, layoffs, and rebuilds. I’ve coached top performers and career-changers alike and built onboarding, playbooks, pods, enablement, forecasting, and GTM strategy from scratch, always with culture and clarity at the center. But here’s what I’ve learned lately: your work can matter without being your whole identity. After 18 months of instability and healing from burnout, I’ve stopped chasing titles and started redefining success. I no longer aspire to CRO, but to do great work with great people. My title matters less than my impact. I want to be a hands-on, strategic leader who builds high-trust teams, solves meaningful problems, and creates emotionally safe environments where people and performance can thrive. Yes, I still breathe data and drive strategy. Yes, I still love being in the weeds with my team. But now I also spend weekends slowing down, hiking, homesteading, crafting, and preparing for a quieter life on land in Appalachia, just across from where my mom grew up. This isn’t a pause. It’s a powerful recalibration, and I’m ready to build again with clarity, conviction, and care. What I’m looking for: I'm open to full-time sales leadership or enablement roles, especially in early or evolving GTM teams where strategy, systems, and people leadership are equally critical. I also consult via Quota Catalyst, helping startups and mission-driven orgs improve outbound, clarify ICP and personas, and fix broken GTM strategy, onboarding, or enablement. I do my best work with people who value clarity, urgency, trust, and truth, and who believe growth should never come at the cost of people.
Stackforce AI infers this person is a B2B SaaS sales leader with a strong focus on enablement and strategic growth.
Location: Knoxville, Tennessee, United States
Experience: 11 yrs
Skills
- Sales Leadership
- Sales Enablement
- Gtm Strategy
- Talent Development
- Dei Strategy
- Corporate Sales
- Sales Management
- Account Management
Career Highlights
- Transformed GTM motions to double revenue.
- Launched sales training for marginalized communities.
- Achieved 102% revenue plan at AnitaB.org.
Work Experience
VVPUSA
Head of Sales & Customer Success (3 mos)
Fractional Sales Leader & GTM Consultant (6 mos)
AnitaB.org
VP, Corporate Development (Sales, Success, Enablement, Partnerships) (1 yr)
IBM
Technical Talent Strategist | Talent Development Advisor (8 mos)
DataRobot
Regional Director, Corporate Sales (1 yr 1 mo)
Maggie
Founder | Instructional Lead | GTM Strategy Consultant (4 yrs 1 mo)
Verified First
Director Of Inside Sales (1 yr 8 mos)
ADP
Mid-Market Account Executive (1 yr 1 mo)
UniFirst Corporation
Sales Manager (1 yr 7 mos)
Sales Representative (8 mos)
Sun Tan City
District Manager in Training (3 yrs)
Education
Bachelor of Business Administration - BBA at Boise State University
Liberal Arts at Middle Tennessee State University (MTSU)
at Tennessee Technological University
in progress at Boise State University