Oct 2021 – Apr 2023 · 1 yr 6 mos · Gurugram, Haryana, India

• Overview: WNS India is a leading business process management BPM organization operating in India since 1997. Worked for a leading pharmaceutical and consumer healthcare client, presently managing the project management and research activities.
• Assist research client/stakeholder(s) from MENA, APAC and Americas with vendor coordination, compliance management and quality checks of the research deliverables.
• Liaison with clients and third-party agencies through email or video conferencing for handling queries & understanding blockers which may in the timely completion of the project(s).
• Support product category stakeholder(s) with research deliverables with category deliverables (monthly/quarterly reports - data analysis, report writing & insights creation.
• Working on secondary research assignment (using the internet or internal repository) to understand trends and category-level analysis.
• Train clients and research partners to use research platform/tool(s) & meet research compliances.
• Assisting in time-to-time audit & compliance in the maintenance of documents on the proprietary database.
• Responsible to coordinate with third-party agencies for constant improvement and enhancement of proprietary tools.
• Coordinating with leading market research vendors (Kantar, IPSOS, Nielsen, Metrixlab, Zappi, etc).

Mar 2021 – Oct 2021 · 7 mos · Gurugram, Haryana, India

• Overview: Balance hero India is a leading Fin-Tech organization focusing on providing services like instant cash loans, wallet utility payment insurance etc. to the T2 & T3 Indian markets. I worked closely with the marketing team and predominately on User & attitude assignments, advertising/copy testing, consumer journey analysis, and competitor benchmarking studies.
• Worked closely with marketing stakeholders (social, creative, PR, campaigns and product) to deliver insights regarding trends, blockers, the consumer journey and usage patterns.
• Being part of internal briefing sessions to under the stakeholder expectation and support the research leads to a design research proposal.
• Assisted the research lead in designing & critiquing the research material (questionnaire, survey, discussion guide, recruitment questionnaire, stimuli).
• Managing data collection process via web-based, telephonic-based surveys and online in-depth interviews)
• Worked on the data cleaning/editing, tabulation & charting, further supported the research lead with the data analysis, insights creation, report writing tasks and presenting the finding to the relevant stakeholders
• Established and manage relationships with 3rd party agencies for completion of projects within the timeline and maintaining quality standards.
• Recruiting users/respondents for primary research activities.
• Support marketing members by testing marketing channels and getting onboard new partners/suppliers.

Jul 2019 – Oct 2019 · 3 mos · Gurgaon, India

• Overall: AIRBNB Global Capabilities Center Private Limited (previously known as AirSeva), is an ancillary unit of Airbnb that supports the Global operations of the organization with customer support, vendor management, etc.
• Conduct secondary research to index the property as per the industry standard
• Benchmarking the property as per the competitor/industry standards
• Conduct quality checks to ensure a positive user experience
• Conduct compliance checks to ensure the legitimacy of the listings.

May 2019 – Jul 2019 · 2 mos · New Delhi Area, India

• Overall: Nitin International is a Garment manufacturing and exporting firm based in Delhi since the year 1995
• Manage vendors to ensure the timely delivery of the consignment to the client as well as receiving the raw materials for production on time.
• Market research observing market trends and looking for new avenues for the organization

Aug 2018 – Dec 2020 · 2 yrs 4 mos · India

• MBA

Dec 2017 – Jul 2018 · 7 mos · New Delhi Area, India

• Overview: Divergent insights is an independent market research agency operating in the APAC since 2017 and I supported the research and marketing team of the organisation.
• Assisted research lead (qualitative research) in data collection (Interviews, FGDs), analysis and report preparation.
• Generated Marketing leads through social media platforms (LinkedIn & Facebook).
• Created marketing database by collating existing directories available on the Internet.
• Created and manage awareness campaigns (Email marketing), the Intended audience being marketing managers and research directors.
• Engaged with 3rd party agencies for timely completion of projects.
• Collected, analyzed and interpreted information using secondary or desk research methods.

Aug 2016 – Nov 2017 · 1 yr 3 mos · Gurgaon, India

• Overview: Cimigo is an independent market research and branding agency operating in APAC since 2004, joined the organization in the year 2016 and supported the quantitative, qualitative and project management team predominately working on consumer satisfaction, brand tracker, usage & attitude and new concept testing market research studies.
• Assisted research managers (Quantitative and Qualitative) in data collection, analysis and report preparation.
• Being part of briefing sessions to understand the client's expectations and support the research leads to creating the research proposal.
• Assisted the research lead in designing the research material (discussion guide, recruitment questionnaire, etc).
• Supporting the research managers in the data collection process (surveys, In-depth interviews and focus group discussions).
• Worked on the data cleaning/editing, tabulation & charting further supporting the research lead with the data analysis, insights creation and report writing tasks.
• Took charge of various C-SAT (Trackers and Ad Hoc) and brand tracking assignments.
• Managed and coordinated with internal resources flawless execution of projects
• Liaison with clients and third-party agencies through email, telephonic or video conferencing for the timely completion of projects.
• Act as a QC lead for the various research deliverables (survey, project reports and other client deliverables).
• Collected, analyzed and interpreted information using secondary or desk research methods.
• Provided process/project-specific training and refreshers to team members and supported the project operations members with the respondent recruitment for various studies.

Jun 2015 – Aug 2015 · 2 mos · kailash Colony, New Delhi

• Overall: Max Life Insurance Company Limited is a leading life insurance company in India which started its operations in the year 2001, joined the organization as a Summer Intern (BBA), and worked along with the agency development team which was responsible for onboard new team members to the local chapter.
• Conducted surveys & interviews of individuals living in the locality of Kailash colony to understand their perception of the brand and their personal desire/goals.
• Assisted agency members to reach aspiring individuals to expand their network in the area.