Juan Salvador Ubeira Ruiz

CEO

Madrid, Spain25 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • 15+ years in global payments and fintech.
  • Expert in bridging traditional payments with web3.
  • Proven track record in multimillion-euro deals.
Stackforce AI infers this person is a Fintech expert with a strong focus on payments and fraud prevention.

Contact

Skills

Core Skills

Business DevelopmentPaymentsFraud DetectionProduct DevelopmentSales Management

Other Skills

NegotiationCard issuingIdentityTeamworkPagosVentasAsociaciones estratégicasEnglishGerencia de ventasLiderazgo de equiposDesarrollo empresarialGestión de proyectosProduct DesignOrganizational DevelopmentDefining Product Requirements

About

✉ juansalvador.ubeira.linkedin@gmail.com ☎ +34 666 07 07 08 Telegram: @fintrendy 🔹 Bridge Builder: Connect traditional payment rails (issuing, acquiring, fraud & AML) with web3 ecosystems (stablecoins, wallets, custody, DeFi), enabling secure and scalable adoption. 🔹 Commercial + Technical Edge: Combine VP-level strategic sales & partnerships with deep expertise in payments tech, delivering multimillion-euro growth while ensuring regulatory compliance. 🔹 Global Impact: 15+ years leading international payment initiatives across Europe, LatAm, and digital assets — from Apple Pay rollouts to blockchain-based solutions. Global payments & fintech expert with 15+ years driving strategic sales, partnerships, and product enablement across Europe, LatAm, and digital asset markets. Proven track record in issuing, acquiring, fraud & AML, and regulatory compliance (PSD2, PCI, GDPR), combined with hands-on experience in stablecoins, wallets, custody, and DeFi partnerships. Unique blend of commercial impact and technical expertise, closing multimillion-euro deals while guiding complex integrations that scale securely across traditional and web3 ecosystems. Core Skills & Focus Areas Payments Strategy · Digital Assets · Web3 · Stablecoins · Wallets & Custody · DeFi Partnerships · Issuing & Acquiring · Fraud & AML · Regulatory Compliance (PSD2, PCI DSS, GDPR, SCA) · Digital Identity & Authentication · Strategic Sales & Partnerships · Fintech Growth

Experience

25 yrs 9 mos
Total Experience
2 yrs
Average Tenure
2 yrs 10 mos
Current Experience

Arculus

Vice President Strategic Sales and Business Development

Jul 2023Present · 2 yrs 10 mos · New Jersey, United States · Remote

  • Expanding market presence in digital assets and Web 3 industries by securing partnerships with DEXs, CEXs, DAOs, stablecoin issuers, and crypto-native institutions.
  • Driving adoption of Arculus’ secure cold storage wallets and FIDO2 authentication solutions, positioning them as standards for custody and transaction security.
  • Advising global fintechs and digital asset firms on payment issuance enablement, bridging traditional payment rails with blockchain-based settlement.
  • Delivering measurable growth in new client acquisition and partnership pipelines, increasing Arculus’ market footprint in web3 payments.
  • Adoption, adaptation, and launch of the Composecure Operative System based on Salesforce
Business DevelopmentPaymentsNegotiationCard issuingIdentitySales Management+5

Fraud.com

VP of Sales

Sep 2021May 2023 · 1 yr 8 mos · London, England, United Kingdom · Remote

  • Increased fraud detection capabilities for banks and fintechs by deploying AI/ML-driven behavioral analysis platforms.
  • Cut fraud losses by double-digit percentages, enabling clients to reduce chargebacks and improve risk-adjusted profitability.
  • Led enterprise sales cycles from prospecting to close across Europe and LatAm, building a pipeline of global tier-1 banks and fintechs.
  • Educated clients on compliance with AML/KYC standards and integrated solutions with core payment platforms.
Business DevelopmentPaymentsNegotiationGerencia de ventasLiderazgo de equiposDesarrollo empresarial+5

Up aganea

Chief Product Officer (interim)

Sep 2021Sep 2022 · 1 yr · Madrid, Community of Madrid, Spain · Hybrid

  • Redesigned tech stack to enable issuing, acquiring, identity verification, and compliance processes aligned with PSD2 and AML directives.
  • Integrated fraud prevention and AML systems, strengthening regulatory readiness for payments licensing.
  • Led cross-functional teams to optimize product roadmaps, ensuring scalable, secure operations in a digital-first payments ecosystem.
Product DesignProduct DevelopmentOrganizational DevelopmentPayments

Id finance

IT product director (interim)

Sep 2021Jan 2022 · 4 mos · Madrid, Community of Madrid, Spain · Remote

  • Directed vendor selection & negotiations to build a tech stack supporting application for a Payments Entity license with the Central Bank of Spain.
  • Evaluated payment gateways, issuing platforms, and fraud solutions to ensure compliance, scalability, and regulatory approval.
Defining Product RequirementsProduct DesignIT IntegrationNegotiationProduct DevelopmentPayments

Experian

Fraud Sales Director

May 2021Aug 2021 · 3 mos · Madrid, Community of Madrid, Spain · Hybrid

  • Managed antifraud solutions unit in Iberia, positioning Experian as a trusted provider of fraud & identity management tools.
  • Managed enterprise accounts with financial institutions by addressing regulatory and security challenges tied to PSD2, AML, and SCA.
Fraud DetectionRisk AssessmentSales ProcessesSales Management

Feedzai

Sales Director

Dec 2018May 2021 · 2 yrs 5 mos · Lisbon, Portugal · Remote

  • Owned revenue growth across Spain, Portugal, Israel & Malta, driving adoption of real-time AI-driven fraud prevention solutions.
  • Closed multimillion-euro deals with global banks, improving fraud detection rates and reducing operational losses.
  • Managed major accounts and worked with product teams to ensure solutions met client requirements in transaction monitoring, AML, and account takeover.
Business DevelopmentPaymentsNegotiationGerencia de ventasLiderazgo de equiposDesarrollo empresarial+5

Idemia

2 roles

Digital GAM

Jun 2017Dec 2018 · 1 yr 6 mos · On-site

  • Promotion and commercialization of digital platforms, products and value-added services in strategic accounts with a global presence.
  • eKYC: identification, authentication and digital signature of T & C service
  • Digital Payments
  • Powered Cards (bank cards with special functionalities)
  • Partnerships with third parties
  • Acquiring
Business DevelopmentPaymentsNegotiationGerencia de ventasLiderazgo de equiposDesarrollo empresarial+5

Strategic Sales Manager FI BU Iberia & Israel

Jan 2017Dec 2018 · 1 yr 11 mos · On-site

  • Promoting and selling digital payment platforms, including eKYC, digital onboarding, powered cards, and biometric authentication.
  • Enabling global banks and fintechs to adopt mobile wallets (Apple Pay, Google Pay, Samsung Pay) and HCE/QR EMV solutions.
  • Leading PSD2 and GDPR compliance programs with clients across Iberia and Israel, ensuring regulatory alignment.
Business DevelopmentPaymentsNegotiationGerencia de ventasLiderazgo de equiposDesarrollo empresarial+5

Paynopain

Chief Commercial Officer

Feb 2015Feb 2017 · 2 yrs · Madrid y alrededores, España · Remote

  • Designed and executed global commercial strategy, building strategic alliances with acquirers, processors, and fintechs.
  • Launched integrated payment platforms (POS, wallets, online payments), expanding product adoption in Europe and LatAm.
  • Negotiated multimillion-euro partnerships to support cross-border payments and digital wallet deployments.
Business DevelopmentPaymentsNegotiationDirección y desarrollo de equipos de trabajoGerencia de ventasLiderazgo de equipos+6

Pax technology ltd.

Business Development Manager

Nov 2014Feb 2015 · 3 mos · China · Remote

  • Opened Spain & Portugal for a top-tier POS/mPOS manufacturer; built reseller and acquirer relationships to accelerate device deployments.
  • Built a multi-channel distribution approach and trained partners on hardware, certifications, and PCI-aligned rollouts.
  • Created sales materials and enablement that shortened partner ramp time and improved win rates.
Business DevelopmentPaymentsNegotiationDirección y desarrollo de equipos de trabajoGerencia de ventasLiderazgo de equipos+6

Ppro

Global Business Developer

Oct 2014Feb 2017 · 2 yrs 4 mos · Singapore, Singapore · Remote

  • Expanded acquiring and processing networks across EMEA & LatAm by forging partnerships with issuers, acquirers, and fraud managers.
  • Promoted alternative payment methods for cross-border e-commerce, helping merchants reach new markets.
  • Enabled global-to-local payments strategy, leveraging PPRO’s platform for scalable, compliant payment integrations.
Business DevelopmentPaymentsNegotiationDirección y desarrollo de equipos de trabajoGerencia de ventasLiderazgo de equipos+6

Payments, consultancy & business development specialist

Independent Business Agent

Jul 2014Feb 2017 · 2 yrs 7 mos · Global · Remote

  • Built and executed go-to-market plans for fintechs expanding nationally, across the EU, and globally, creating qualified pipelines and partnership routes (acquirers, issuers, processors).
  • Drove payments business development (cards, mPOS/POS, new tech) and retail engagements; authored proposals and closed pilot-to-scale deals.
  • Delivered consultative sales across means of payment and new technologies, aligning product, compliance, and channel strategy.
Business DevelopmentPaymentsNegotiationDirección y desarrollo de equipos de trabajoGerencia de ventasLiderazgo de equipos+6

Demtech international

Project Development Manager

Jul 2014Feb 2015 · 7 mos · Madrid y alrededores, España

  • Led and coached project teams across multiple client engagements; standardized kick-off, reporting, and stakeholder comms for quality delivery.
  • Translated tech/IT/financial requirements into clear deliverables; improved client understanding and time-to-decision.
  • QA’d proposals and presentations, ensuring crisp positioning and conversion.
Dirección y desarrollo de equipos de trabajoLiderazgo de equiposGestión de proyectos

Mypos

Business Development Manager

Jul 2014Feb 2015 · 7 mos · Luxembourg · Remote

  • Launched Iberia multi-channel distribution for mobile POS, debit/prepaid cards, and NFC contactless; formed and trained sales teams to hit targets.
  • Ran competitive analysis and pricing/positioning to win key verticals; authored marketing assets supporting lead gen.
  • Negotiated with priority channels and enterprise customers to unlock first wins and references.

Dia group

Area Business Manager

Jul 2012Jun 2014 · 1 yr 11 mos · Madrid y alrededores, España

  • Owned P&L and operations for 16 stores with 50–60 staff; improved sales via inventory, merchandising, and CX playbooks
  • Hired, trained, scheduled, and coached teams; implemented process discipline that lifted store KPIs year over year.
  • Coordinated logistics & procurement to cut stockouts and reduce shrinkage.

Crystal media shops

3 roles

Regional Director

Feb 2011Jun 2012 · 1 yr 4 mos · Madrid y alrededores, España

  • Executive responsible, managing six points of sales with a sales force of 28 people, including back office, in the airport and railway station.

Stores Manager

Feb 2010Feb 2011 · 1 yr · Madrid y alrededores, España

  • Managing 2 electronic retail points of sales in the airport with 12 people under my supervision.

Shop Assistant

Dec 2008Feb 2010 · 1 yr 2 mos · Madrid y alrededores, España

  • Working as a shop assistant in the existing points of sales in the airport. Personal advising to international clients to achieve client satisfaction with the products and solutions and also solving their individual tech issues.

Niza-servicios inmobiliarios e inversiones 3000 sl

Construction Site Manager

Jun 2005Dec 2008 · 3 yrs 6 mos · Madrid Area, Spain

  • Planned and supervised full construction lifecycle (foundations to delivery); coordinated subcontractors and H&S compliance.
  • Ran site controls, drawings, and governance meetings, ensuring on-time, quality delivery and compliance.

Air forces

Military

Feb 2000May 2005 · 5 yrs 3 mos · Murcia, Spain

  • Condecorated Soldier, specialist in Administration, with destination at the National Military School of Parachuting Méndez Parada, ascribed to the Air Base of Alcantarilla, providing service in the Office of Administration of Personnel for Troop, NCO, and Officers.
  • Main functions and achievements:
  • Update of more than 1000 profiles since the 1960s
  • Digitalization of formats and adaptation to Lotus Smartsuite, then Office
  • Management of all types of requests and instances (transfer, promotion, decoration, benefits, etc.)
  • Annual update of all events that occurred and are pending to note
  • Adaptation to the current regulations of all files and activities.

Education

thePower

Master of Business Administration - MBA

Jan 2020Jan 2020

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