Juan Salvador Ubeira Ruiz — CEO
✉ juansalvador.ubeira.linkedin@gmail.com ☎ +34 666 07 07 08 Telegram: @fintrendy 🔹 Bridge Builder: Connect traditional payment rails (issuing, acquiring, fraud & AML) with web3 ecosystems (stablecoins, wallets, custody, DeFi), enabling secure and scalable adoption. 🔹 Commercial + Technical Edge: Combine VP-level strategic sales & partnerships with deep expertise in payments tech, delivering multimillion-euro growth while ensuring regulatory compliance. 🔹 Global Impact: 15+ years leading international payment initiatives across Europe, LatAm, and digital assets — from Apple Pay rollouts to blockchain-based solutions. Global payments & fintech expert with 15+ years driving strategic sales, partnerships, and product enablement across Europe, LatAm, and digital asset markets. Proven track record in issuing, acquiring, fraud & AML, and regulatory compliance (PSD2, PCI, GDPR), combined with hands-on experience in stablecoins, wallets, custody, and DeFi partnerships. Unique blend of commercial impact and technical expertise, closing multimillion-euro deals while guiding complex integrations that scale securely across traditional and web3 ecosystems. Core Skills & Focus Areas Payments Strategy · Digital Assets · Web3 · Stablecoins · Wallets & Custody · DeFi Partnerships · Issuing & Acquiring · Fraud & AML · Regulatory Compliance (PSD2, PCI DSS, GDPR, SCA) · Digital Identity & Authentication · Strategic Sales & Partnerships · Fintech Growth
Stackforce AI infers this person is a Fintech expert with a strong focus on payments and fraud prevention.
Location: Madrid, Spain
Experience: 25 yrs 9 mos
Skills
- Business Development
- Payments
- Fraud Detection
- Product Development
- Sales Management
Career Highlights
- 15+ years in global payments and fintech.
- Expert in bridging traditional payments with web3.
- Proven track record in multimillion-euro deals.
Work Experience
Arculus
Vice President Strategic Sales and Business Development (2 yrs 10 mos)
fraud.com
VP of Sales (1 yr 8 mos)
Up Aganea
Chief Product Officer (interim) (1 yr)
ID Finance
IT product director (interim) (4 mos)
Experian
Fraud Sales Director (3 mos)
Feedzai
Sales Director (2 yrs 5 mos)
IDEMIA
Digital GAM (1 yr 6 mos)
Strategic Sales Manager FI BU Iberia & Israel (1 yr 11 mos)
Paynopain
Chief Commercial Officer (2 yrs)
PAX Technology Ltd.
Business Development Manager (3 mos)
PPRO
Global Business Developer (2 yrs 4 mos)
Payments, Consultancy & Business Development Specialist
Independent Business Agent (2 yrs 7 mos)
Demtech International
Project Development Manager (7 mos)
myPOS
Business Development Manager (7 mos)
DIA Group
Area Business Manager (1 yr 11 mos)
Crystal Media Shops
Regional Director (1 yr 4 mos)
Stores Manager (1 yr)
Shop Assistant (1 yr 2 mos)
NIZA-SERVICIOS INMOBILIARIOS E INVERSIONES 3000 SL
Construction Site Manager (3 yrs 6 mos)
Air Forces
Military (5 yrs 3 mos)
Education
Master of Business Administration - MBA at thePower