Nov 2022 – May 2024 · 1 yr 6 mos · Bengaluru, Karnataka, India

Aug 2021 – Nov 2022 · 1 yr 3 mos

• Responsible for increasing the targeted traffic and improve the quality of leads been generated
• Performed Technical audits regularly and ensured an error-free website
• Improved the topic authority of categories or products that are been added newly
• Tried out different experiments in UX side and improved the conversion rate
• Worked with content team and produced intent based content to target different set of audience
• Increased the CTR of pages by adding ‘Product, Rating, FAQ, List’ Schema along with experimenting the Title tags
• Built automated reporting dashboards to have visibility on SEO channel performance
• Prepared a complete plan for Outreach and attained 300% increase in referring domains
• Analyse the data and take appropriate actions to go to next level

Jun 2020 – Aug 2021 · 1 yr 2 mos

• Worked on Different SaaS products and able to achieve 200% increase in signups through Organic channel.

Jan 2020 – Jun 2020 · 5 mos

• Working with World's Top Universities, preparing and implementing various digital marketing strategies and growth hacking techniques to improve the organic visitors and increase the lead counts. Working closely with affiliates and guest blogging sites to improve the quality of leads.

Jun 2018 – Dec 2019 · 1 yr 6 mos

• Worked with worlds top universities to improve their Digital Reach.

May 2016 – May 2018 · 2 yrs · Greater Chennai Area

• InfoFaces is an advanced analytics, IT and Business consulting firm that provides services to businesses to help them make data driven business decisions. InfoFaces is briskly delivering its legendary services to clients in over 20+ countries by our full-time technology and business experts.
• I'm working as an SEO Expert and SMO Executive at Infofaces Inc and managing all Search Engine Optimization, Social Media Optimization and Social Media Marketing campaigns as well.
• Primary Responsibilities:-
• 1- Review and analyze client sites for areas that need to improved, deleted, or revised.
• 2- Identify the least expensive but most powerful and profitable keywords for client sites.
• 3- Improve a company's organic search results.
• 4- Write effective headlines, body copy, and websites.
• 5- Ensure websites are filled with optimal keywords.
• 6- Place keywords appropriately in copy to gain most search engine traffic.
• 7- Write effective call-to-action statements.
• 8- Implement off-page SEO and content strategies.
• 9-Effectively use header tags.
• 10-Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• 11-Strategize ways to improve and track site performance.
• 12-Compile and present SEO performance reports.
• 13-Adjust PPC campaigns as needed.
• 14-Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
• 15-Utilize basic programming and web design skills to enhance SEO.
• 16-Create advanced SEO strategies.
• 17-Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.

May 2015 – Apr 2016 · 11 mos · Greater Chennai Area

• E-Search Advisors is one of the best digital marketing company in Chennai offers digital marketing to all businesses and it gives the complete counseling on how a website design should be, present search engine algorithm updates, how attractive & readable content should be created, and link building techniques, etc.
• E Search Advisors are specialist in SEO, SMO, SEM, App's Development and Marketing with more than 100 Clients across India.
• On Page Optimization:
• 1) Create Meta-tags include title, keyword, description for clients website.
• 2) Create content with proper and best keyword optimization techniques using google keyword planner tool, KeywordSpy, Keyword.IO, Google Autocomplete Tool.
• 3) Work with web developer and designer for good user experienc
• 4) Create robots.txt file for crawling process.
• 5) Create sitemap.xml file for search engine priority crawling.
• 6) Build strategies and campaigns to approach target audience.
• 7) Creating inner links with appropriate keywords.
• Off Page Optimization:
• 1) Submit website to search engines using search engine submission and ping the site to various search engine.
• 2) Create backlinks by means of submitting links through bookmarking and directory submission.
• 3) Submit Articles on article submission sites and in social media to get targeted traffic.
• 4) Locate company address in google maps.
• 5) Promote site through SMS and E-Mail Marketing.
• 6)Keyword Rank Analysis on Various Search engines.