Mar 2022 – Present · 4 yrs 3 mos

• Creative Lead within the Digital & Creative Marketing organization, partnering closely with the VP, senior directors, and cross-functional execution teams. I guide the corporate brand visual identity, lead key creative and campaign initiatives, influence design operations, and shape creative standards across marketing, product marketing, and web.
• Key responsibilities & contributions:
• Lead stewardship of the corporate brand and 20+ product brands, defining a clear brand architecture and maintaining scalable brand guidelines.
• Maintain and evolve a comprehensive brand bank with hundreds assets, and templates used company-wide.
• Develop brand strategy with leadership; deliver brand trainings and reinforce consistency across all marketing surfaces.
• Provide creative oversight and alignment for campaigns, identity updates, and digital execution.
• Influence and evolve the Marketing Web Design System, ensuring consistent application of the brand across digital experiences.
• Co-led the Asana operational redesign with Directors and Managers, improving workflow clarity, planning, and creative intake processes.
• Actively participate in hiring and interviewing new team members for both the Web team and Design Services, helping shape team culture, standards, and long-term creative direction.
• Supported the expansion of the design services organization from 2 to 8 designers, strengthening strategic thinking and elevating creative quality.
• Creative lead for ~6 major events, including ChefConf, internal events with 700+ attendees, and the Bulgarian DevReach conference.
• Built motion/video workflows and mentored team members to elevate motion design capabilities across the organization.
• Led creative and brand alignment through 4 M&A integrations, creating the brand playbook and solving visual identity clashes, naming conflicts, and architecture inconsistencies.

Jun 2021 – Mar 2022 · 9 mos

Jun 2018 – Jun 2021 · 3 yrs

• Key member of the team responsible for the Progress brand refresh, scaling the brand identity and supporting the expansion of the internal creative team.
• Responsibilities & achievements:
• Designed foundational assets for the refreshed corporate brand, ensuring scalability and usability across marketing and product.
• Built campaign systems still used across the organization.
• Supported the team’s growth from 2 → 8 designers, shaping workflow and onboarding practices.
• Worked closely with senior stakeholders on campaigns, launches, and product brand updates.
• Contributed to internal communication design and led intranet redesign.