Katarzyna Wabik

Head of Growth

Cracow, Małopolskie, Poland13 yrs 2 mos experience
Highly Stable

Key Highlights

  • Led Binance's growth in Poland as General Manager.
  • Scaled Revolut's user base from 300k to 1M in a year.
  • Expert in community management and growth marketing.
Stackforce AI infers this person is a Fintech and Community Management expert with a strong focus on growth strategies.

Contact

Skills

Core Skills

Strategic PlanningOperations ManagementGrowth MarketingCommunity ManagementInfluencer MarketingCommunity BuildingMarketing CampaignsTrainingMarketing

Other Skills

Team ManagementComplianceEvent ManagementPublic SpeakingP&L ManagementVisual IdentityCommunication PlanningConsultingInternal CommunicationEvent PlanningSocial Media ManagementEvent OrganizationNetworkingCollaborationSocial Networking

About

I have spent the last 4 years at Binance, the world’s leading cryptocurrency exchange. As the General Manager for Poland, I have been at the forefront of driving Binance’s growth and market presence in the country. My role involved overseeing strategic initiatives, managing cross-functional teams, and ensuring compliance with regulatory standards. Before joining Binance, I played a pivotal role at Revolut, where I contributed to growth of the user base in Poland from 300,000 to 1,000,000 within a year.

Experience

13 yrs 2 mos
Total Experience
2 yrs
Average Tenure
1 yr
Current Experience

Kraken digital asset exchange

Head of Growth CEE

May 2025Present · 1 yr

Binance

2 roles

General Manager Poland

Promoted

Aug 2022Aug 2024 · 2 yrs

  • Established a local entity and became President of the board of Binance Poland sp. z o.o.
  • Registered Binance Poland as VASP in Poland, supervised obligations related to VASP
  • status
  • Built & started local operations
  • Hired and managed team of 6 (marketing, finance, compliance, regulatory legal)
  • Government relationships efforts
  • Supervised daily operations & ensured undisturbed business continuity
Strategic PlanningTeam ManagementComplianceOperations Management

Community & Marketing Manager Poland

Nov 2020Jul 2022 · 1 yr 8 mos

  • First hire on Polish market, acted as a local face of the company
  • Growth marketing: scaled user base & transaction volumes through CRM, affiliate program, SEO, multiple marketing activities
  • Community: built engaged community on Telegram, organized online & offline events, gave
  • speeches at events, hired & managed PR agency, managed brand ambassadors (“Angels program”)
  • Improved users experience: launched localized communication, website & customer support
  • Hired and managed two direct reports
Growth MarketingCommunity ManagementEvent ManagementPublic Speaking

Revolut

Community Manager

Mar 2019Jun 2020 · 1 yr 3 mos

  • growing user base in Poland: together with 4 co-workers we scaled it from 300k to 1M users in 12 months;
  • building and managing Polish community of users offline and online;
  • managing Influencers communication/growth channel: negotiated deals that generated more than 10 000 new users, published more that 50 materials at Influencer’s social media channels (mostly on YouTube and Instagram), negotiations with agencies;
  • public speaking: organised more than 12 events, prepared and delivered presentations at more than 80 events in Poland, representing Revolut at festivals, events, partner meetings and giving interviews;
  • implemented new Facebook strategy, gathered customer feedback, changed process that: waiting time decreased, number of cases solved grown significantly;
  • P&L responsibility: achieved stable ROI > 5.
Community ManagementInfluencer MarketingPublic SpeakingP&L Management

Trivial.co

Head of Marketing & Community

Jun 2018Dec 2018 · 6 mos · Warsaw, Masovian District, Poland

  • Trivial is an analytics platform for crypto assets. Service provides all the information investors need about Ethereum tokens.
  • I was responsible for:
  • creation of community building strategy & execution
  • creation of new version of service (my focus was on features related to users & community)
  • creation of marketing campaign for new website launch & execution, cooperation with subcontractors
  • creation of communication plan & execution
  • undertaking image building activities; ordering a new
  • visual identification, cooperation with graphic designers, cooperation with influencers etc.
Community BuildingMarketing CampaignsVisual IdentityCommunication Planning

Self-employed

Community management trainer and consultant

Jun 2016Feb 2018 · 1 yr 8 mos · Kraków Area, Poland

  • Having spent 3 years working as a community manager for Yelp and Lifetramp, I started sharing my knowledge and expertise by running community management workshops and offering my consulting services. I work with technology companies that want to build and develop communities around their products as well as brands that look to increase their employees engagement & motivation.
  • Types and Scope of Services Provided:
  • trainings for internal community managers (how to build internal community, increase employees involvement etc.)
  • trainings for external community managers (how to build online and offline community, get new users involved, increase users engagement etc.)
  • trainings for HR employees
  • recruiting community managers for companies
  • implementing community management strategies in companies
  • evaluating community managers work
  • implementing community management tools
  • improving/implementing internal communication systems
  • Clients: Idea Bank, Haiz, JCC Krakow, High School of New Media, Uniwersytet Dzieci, Institute of Design Kielce, Tech Klub, Leaware, Centrum Obywatelskie, more than 200 participants from local NGOs and startups who attended my workshops organized in open formula.
Community ManagementTrainingConsultingInternal Communication

Yelp

Community & Marketing Manager

Sep 2013Dec 2015 · 2 yrs 3 mos · Kraków Area, Poland

  • yelp.pl/krakow
  • Brand manager in Cracow
  • Community Management - building Yelp community in Cracow (online and offline)
  • Partnerships & PR
  • Marketing campaigns
  • Event planning and organizing
  • Building relationships with local business owners
  • Taking care of social media channels (Instagram, Facebook)
  • Writing: Krakow Weekly Newsletter, daily reviews of local businesses, Yelp Community Blog
  • Building relationships with local startup community, institutions and festivals
  • Helping users with app/website problems
Community ManagementMarketingEvent PlanningSocial Media Management

Pechakucha kraków

PechaKucha Kraków

Nov 2010Nov 2013 · 3 yrs · PechaKucha Kraków

  • I initiated PechaKucha events in Kraków. I have organized eleven editions. It was a great experience to cooperate with local people from very different backgrounds: artists, businessmen, NGOs people, tech people, scientists etc. and create a possiblility of "thoughts exchange".
  • PechaKucha is a presentation style in which 20 slides are shown for 20 seconds each (6 minutes and 40 seconds in total). PechaKucha events are happening all over the world.
Event OrganizationNetworkingCollaboration

Education

Jagiellonian University

MA — Contemporary Culture

Jan 2010Jan 2012

Jagiellonian University

Bachelor — International Culture Studies

Jan 2007Jan 2010

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