Kelsey Breslau

VP of Marketing

Chicago, Illinois, United States16 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Dynamic leader in marketing and business development
  • Expertise in strategic business growth and product innovation
  • Proven track record in team management and sales enablement
Stackforce AI infers this person is a Marketing and Business Development leader in the SaaS industry.

Contact

Skills

Core Skills

MarketingBusiness DevelopmentProduct ManagementSales EnablementLeadershipBusiness StrategyProduct MarketingDigital Marketing

Other Skills

Field MarketingTeam ManagementSales CollaborationEvent ManagementPromotional StrategiesProduct StrategyMarket ExpansionSales ReadinessMarketing InitiativesSales Pipeline ManagementOutreach EffortsSales StrategyCoachingGo-to-Market StrategyPartner Enablement

About

A collaborative, dynamic and creative marketing & business development leader. Expertise and experience includes: marketing, strategic business development, new product development, sales enablement, and overall business strategy. Other training & skills: innovation catalyst & design thinking, problem-solving, change management, coaching & mentoring.

Experience

16 yrs 8 mos
Total Experience
2 yrs 1 mo
Average Tenure
7 yrs 2 mos
Current Experience

Sap

Senior Director of Marketing | Midwest Region

Apr 2019Present · 7 yrs 2 mos · Greater Chicago Area

  • Build plan for and manage a team to deliver on all Field Marketing activities for the SAP Midwest region in close partnership with sales leadership, other internal stakeholders, partners and external vendors. Activities include: all physical in-region events, select National events, virtual events, telemarketing and direct mail efforts, and all promotional efforts related to these.
Field MarketingTeam ManagementSales CollaborationEvent ManagementPromotional StrategiesMarketing+1

Sap concur

Senior Product Marketing Manager

Oct 2017Apr 2019 · 1 yr 6 mos · Greater Chicago Area

  • Partner with sales and product teams to oversee the innovation, and growth of high potential product offerings. This role includes aligning on product strategy and market expansions, ensuring sales readiness and success for product rollouts, and driving initial marketing efforts for these particular offerings.
Product StrategyMarket ExpansionSales ReadinessMarketing InitiativesProduct ManagementMarketing

Sap fieldglass

Strategic Business Development Manager

Aug 2016Oct 2017 · 1 yr 2 mos · Chicago, IL

  • Strategic Business Development Manager (2017)
  • Leadership of global business development for SAP Fieldglass Flex, a contingent workforce product targeted for mid-size businesses. This role includes driving the future development and execution of Flex’s business growth strategy as well as continuing to manage the existing sales pipeline, and promoting the business to a wider audience through outreach efforts.
  • Senior Sales Specialist (2016)
  • Creation and launch of the first-ever sales enablement team and curriculum for SAP Fieldglass; driving knowledge sharing across the broader SAP organization by sales region and strategic industries. Strategic projects include supporting the enterprise sales team for new product development, demand management, and strategic communications.
Business DevelopmentSales Pipeline ManagementOutreach EffortsSales Enablement

Sap

IMPACT Leadership Rotational Program

Sep 2015Aug 2016 · 11 mos · Waldorf, Germany & Chicago, IL

  • SAP’s IMPACT program is sponsored by the Office of the CEO. The IMPACT program is an executive leadership training program for MBA entrants to the firm that consists of three rotations across the company, including international work experience. These rotations have included exposure to various lines of business, executive teams, and products.
  • Rotation 1- HCM Sales Strategy Manager
  • Supported the SAP SuccessFactors Human Capital Management sales strategy team by coaching account executives, developing effective sales training and related materials, launching a demand management practice, and providing go-to-market strategy development for key customer accounts.
  • Rotation 2- Global Partner Ecosystem Manager
  • Streamlined SAP’s go-to-market strategies for SAP’s partner-developed applications, enhanced partner enablement activities, and facilitated co-innovation efforts in the role of internal consultant for SAP’s most important industry partners (Retail, Consumer Packaged Goods, and Telecommunications).
  • Rotation 3- Sales Product Manager
  • Significant contributions to new product strategy, sales enablement, and day-to-day sales operations for the SAP Fieldglass North America enterprise sales team.
Sales StrategyCoachingGo-to-Market StrategyPartner EnablementLeadershipBusiness Strategy

Intuit

2 roles

Associate Marketing Manager

Promoted

Mar 2013May 2014 · 1 yr 2 mos

  • The growth driver of two early stage businesses at Intuit in the small business space; developing strategy and levers for growth--including cross-channel marketing opportunities, demonstrating reverse attach potential for these specific products, and contributing to broader product line-up optimization strategies.
Growth StrategyCross-Channel MarketingProduct OptimizationMarketingBusiness Development

Product Marketing & Management Rotational Development Associate

Sep 2011Mar 2013 · 1 yr 6 mos

  • Intuit's Product Management and Marketing leadership rotational development program consists of holding 6-month rotations in various functions like product management, product marketing, corporate strategy, sales, and business development. In addition to these four rotations, a seven week training program called the Customer Connection Program develops basic company knowledge, leadership skills and fosters innovative thinking. For more information on this program, please visit http://careers.intuit.com/university/product-marketing-rotational-development-program.
  • Rotation 1- Product Marketing for QuickBooks Enterprise Solutions
  • Drove go-to-market test strategy for the launch of QuickBooks Enterprise Solutions. Led both internal and external multi-user messaging improvement strategies, including development of curriculum and training for sales agents.
  • Rotation 2- Product Management for Snap Payroll
  • Developed and executed two lean tests of viral growth, one of which became a permanent feature of the mobile product. Led strategic direction for product monetization and recommended programs based on changing business objectives.
  • Rotation 3- Marketing for Intuit PaymentNetwork
  • Responsible for various customer marketing acquisition channels: social media, public relations, direct response (email and direct mail campaigns), sales chat, and cross-sell initiatives for Intuit PaymentNetwork. Led Partnership Program by developing and executing on strategies to target high potential segments such as non-profits.
Product MarketingMarket TestingCustomer AcquisitionMarketing

Kohl's department stores

2 roles

Digital Marketing Coordinator

Feb 2011Aug 2011 · 6 mos · Menomonee Falls, WI

  • Developed strategic direction for 30+ emails per month generating millions in sales, managed and created social posts, events and brand content for Kohl’s Facebook page.
Email MarketingSocial Media ManagementContent CreationDigital Marketing

Direct Marketing Intern

Jun 2010Aug 2010 · 2 mos

  • Executed the strategies behind direct mail campaigns, including completing a customer life cycle send strategy based on customers' past purchase history.
Direct Mail CampaignsCustomer Lifecycle Strategy

Cuna mutual group

Marketing Intern

Apr 2009Aug 2009 · 4 mos

  • Loaded content and developed pages for company website re-design, led competitive research project to inform business plans, and monitored online customer community.
Website Content ManagementCompetitive Research

Wisconsin athletics

Marketing Intern

Aug 2007May 2010 · 2 yrs 9 mos

  • Assisted with in-game promotions, sponsorships and activities for all NCAA varsity athletic sports.
PromotionsSponsorships

Education

University of Notre Dame - Mendoza College of Business

Master of Business Administration (M.B.A.)

Wisconsin School of Business

Bachelor of Business Administration — Marketing

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