Kripa Kumari Biswas

Operations Associate

Gurugram, Haryana, India11 yrs 3 mos experience
Highly Stable

Key Highlights

  • 11+ years of experience in program and category operations.
  • Proven track record in launching new business verticals.
  • Expert in driving profitability through data-driven strategies.
Stackforce AI infers this person is a B2B operations leader with expertise in food-tech and quick commerce.

Contact

Skills

Core Skills

Program ManagementProject ManagementCustomer Service ManagementStakeholder ManagementProduct StrategyStrategyNew Business DevelopmentSales ManagementAccount ManagementBusiness DevelopmentCommunicationProblem SolvingQuality AssuranceCross-functional Team Leadership

Other Skills

Program Management ProfessionalProject PlanningPeople ManagementCross-functional CollaborationsClient ServicesCollaborative Problem SolvingTeam LeadershipSQLBusiness Process ImprovementLeadershipCapacity PlanningCustomer-Focused ServiceTeam MentoringProduct DevelopmentProject Coordination

About

Program and category operations leader with 11+ years of experience scaling high- impact initiatives across food-tech, quick commerce, and B2B services at Bigbasket (TATA Group), Zomato, and Onicra. Proven track record of launching and expanding new business verticals, owning end-to-end project delivery, category management, operations and team management, and driving profitability through data-driven strategy, cross-functional leadership, and disciplined P&L management. Steering Zomato's Partner Experience, my tenure as Associate Program Manager is marked by enhancing the Restaurant Partner app and leading the Merchant Experience Team. Our focus on service excellence has directly influenced the loyalty and satisfaction of our merchants. By translating business needs into technical specifications, we've fostered agile development, ensuring our partners receive the best possible support. With strategic insight, I've contributed to Zomato's market penetration, supervising vendor relationships and monitoring service quality. Our collaborative efforts have been instrumental in expanding Zomato's reach into a multitude of new territories. My role involves a synergy of analytics and strategy, driving growth in partnership with cross-functional teams and positioning Zomato at the forefront of the industry.

Experience

11 yrs 3 mos
Total Experience
5 yrs
Average Tenure
1 yr 2 mos
Current Experience

Bigbasket

Manager - Category Operations

Apr 2025Present · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

Program Management ProfessionalProject ManagementProject PlanningProgram Management

Zomato

8 roles

Associate Program Manager

Jul 2024Apr 2025 · 9 mos

  • Management of Diverse Categories and Business Units, Collaboration with Regional Teams, Shareshift and pricing Strategy Development,Revenue and Profitability Growth, Stakeholder Management, Project-Program Co-ordination.

Assistant Manager -Partner Experience

Promoted

Nov 2022Jun 2024 · 1 yr 7 mos

  • Application Improvement & User Experience: enhancement of the Restaurant Partner app, significantly improving usability and merchant experience based on direct partner feedback.
  • Team Leadership & Stakeholder Engagement: Directing the Merchant Experience Team, focusing on optimizing support and enhancing merchant satisfaction and loyalty through strategic initiatives.
  • Technical Specification & Agile Development: Serving as the pivotal liaison between business units and technical teams, effectively translating business requirements into technical specifications and fostering agile development practices.
  • Vendor Management & Service Excellence: Overseeing vendor management, establishing and monitoring Service Level Agreements (SLAs), and enhancing performance metrics, contributing to superior service delivery.
  • Operational Efficiency & Team Management: Leading operations for merchant onboarding and compliance, streamlined processes, and improved operational efficiency, while also ensuring comprehensive management reporting.
People ManagementCross-functional CollaborationsClient ServicesCustomer Service ManagementCollaborative Problem SolvingStrategy+22

City Growth Manager II

May 2022Nov 2022 · 6 mos

  • Playing a key role in supporting the leadership team for growing Zomato’s business in multiple cities. Also, responsible for mentoring and training city growth managers.
  • Strategic Expansion & Market Penetration:
  • Instrumental in Zomato's expansion, successfully launching services in 1,000 cities globally within one year.
  • Leadership & Cross-Functional Synergy:
  • Led a cross-functional team across marketing, operations, sales, and product development, ensuring cohesive strategy execution.
  • Project Lifecycle Management:
  • Managed the full project lifecycle for new city launches, including market research, feasibility, and operational deployment.
  • Analytics & Market Strategy:
  • Employed data analytics for market potential identification, customized local strategies, and optimized resource allocation.
  • Market Research & Risk Management:
  • Conducted thorough market analysis and risk assessment, outlining consumer behavior, competitive landscape, and service demand.
  • Stakeholder Engagement & Compliance:
  • Identified and engaged with key local stakeholders and navigated regulatory frameworks to establish market readiness.
  • Operational Readiness & Logistics:
  • Evaluated logistics and infrastructure for new market entries, ensuring supply chain efficiency and operational setup.
  • Feasibility & Strategic Decision Making:
  • Synthesized research into a feasibility study, guiding strategic decisions on business expansion viability.
  • Capability Development & Growth Enablement:
  • Designed training programs for local teams to foster skill development and support sustained market growth.
  • Innovation & Customization:
  • Applied innovative problem-solving to adapt to diverse markets, customizing business models for regional needs.
  • Marketing & Brand Establishment:
  • Partnered with marketing to launch impactful campaigns, achieving significant brand penetration and customer acquisition.
Collaborative Problem SolvingStrategySQLStrategic ThinkingKey Performance IndicatorsCommunication+2

Senior Business Analyst (KAM)

Promoted

Aug 2021Jun 2022 · 10 mos

  • Launching Zomato in a completely new market.
Collaborative Problem SolvingStrategyTeam LeadershipGrowth InitiativesSQLGrowth Strategies+6

Business Analyst

Apr 2021Jul 2021 · 3 mos

  • Sales Growth & Relationship Building: Expert in identifying opportunities for revenue growth through strategic upselling and cross-selling. Adept at negotiating contracts to ensure a balance between profit maximization and partner satisfaction.
  • Marketing & Data Analysis: Collaborated closely with partners to develop targeted marketing campaigns on the Zomato platform. I leverage data analytics to continuously refine marketing strategies, ensuring maximum effectiveness and ROI.
  • Operational Excellence: Streamlined the onboarding process for new partners, working in tandem with cross-functional teams to ensure a seamless experience and high levels of partner satisfaction.
  • Compliance & Quality: Vigilant in monitoring compliance with contractual obligations, I ensure all service deliveries meet our high standards and partners' expectations.
  • Feedback & Improvement: Skilled in translating partner feedback into meaningful product improvements and service enhancements, contributing to the continuous evolution of our offerings.
  • Performance Management: Utilize CRM tools to conduct detailed sales tracking and performance analysis, ensuring accountability and informed decision-making.
  • Educational Initiatives: Passionate about empowering partners through education, I provide comprehensive training and insights on best practices in digital marketing and platform utilization.
Collaborative Problem SolvingSales ManagementStrategySQLRevenue GenerationProblem Solving+4

Key Account Manager

Jul 2019Mar 2021 · 1 yr 8 mos

Collaborative Problem SolvingStrategyAccount ManagementSalesKey Account DevelopmentCustomer Relationship Management (CRM)+4

Account Manager

Promoted

Mar 2019Jul 2019 · 4 mos

Collaborative Problem SolvingBusiness StrategyBusiness AnalysisSales OperationsBusiness DevelopmentStrategy

Support Associate - International Business (UAE)

Jun 2018Mar 2019 · 9 mos

  • Recognized for delivering top-tier customer service, contributing to a significant increase in customer satisfaction metrics.
  • Developed and implemented customer service protocols that improved response times and resolution efficiency.
  • Received commendations for cultural competence and ability to manage sensitive customer situations with empathy and professionalism.
Collaborative Problem SolvingCommunicationCustomer Service Management

Onicra credit rating agency of india limited

2 roles

Senior Associate

Apr 2016May 2018 · 2 yrs 1 mo

Collaborative Problem SolvingCommunicationProblem Solving

Report Analyst

Aug 2014Apr 2016 · 1 yr 8 mos

  • Enhanced background verification processes, streamlining report creation and publishing for client services.
Collaborative Problem SolvingQuality AssuranceCommunicationReport Writing

S.hussain & co (chartered accountant and income tax audit firm)

Articled Assistant

Apr 2012Apr 2013 · 1 yr · Kolkata, West Bengal, India

Collaborative Problem SolvingCross-functional Team LeadershipCommunication

Education

Bharathidasan University (BDU), Tiruchirappalli

Master of Business Administration (M.B.A.) — Finance and Human Resources

Jan 2013Jan 2015

The Indian Institute of Financial Planning

Post Graduate Diploma in Finance and Wealth Management

Jan 2013Jan 2014

University of Kalyani

Bachelor of Commerce - BCom — Accountancy Honours

Apr 2009Apr 2012

Kalyani University Experimental High School

High School Diploma — Mathematics Physics Chemistry Biology

Apr 2007Mar 2009

Gourisgail Gouripur Ananda Vidyapith

Middle School Diploma — General Studies

Apr 2007Present

Stackforce found 100+ more professionals with Program Management & Project Management

Explore similar profiles based on matching skills and experience