Jun 2016 – Jun 2018 · 2 yrs · Mumbai Metropolitan Region

• Led PR and Communications with the aim of increasing brand awareness and as a GTM strategy in new geographies like SEA, MENA and US
• Optimised and automated the entire Marketing and Sales Funnel of the company and implemented strategies to decrease the sales cycle, increase in lead qualification, reduced manual intervention
• Inbound Marketing: Strategised, led and revamped the website to make it more lead generation friendly- the user flow, UI/UX, and content to make it more SEO friendly.
• Digital Paid - Initiated, led and executed the SEM(Adwords) for LogiNext across the globe and increased the inbound leads
• Built the "Tale of Success" client case studies modules with leading portfolio brands to advocate our product
• Successfully implemented the completely automated Self-Service model and pricing of the products (SaaS)
• Led the Product Marketing and improved the client retention to upsell and cross-sell
• Led the Loginext`s support portal strategy to increase product adaptability, customer retention and automation.
• Represented LogiNext in various industry, technology and leadership forums to share our knowledge in Logistics, Big Data and Technology
• Manage, budget and plan the marketing spends. Measure ROI and restructure the marketing channels used and optimize them.
• Manage partner agency relationship to create breakthrough creative brand content to propel the brand`s enterprise customer acquisition strategy
• Key marketing lead for Analytics to have clear measure of KPIs and make decisions/optimize based on results.

Dec 2014 – Mar 2016 · 1 yr 3 mos

• Worked as a part of the core team to grow the company from 10,000 to 1.3m users and 19 to 120 employees.
• Strategic Alliances between Lookup and 80 versatile partners ranging from small businesses, startups and chains like Chai Point, OYO, Bblunt, ZOOM, TOIT, UBER, etc.
• Conducted several offline promotional campaigns to emphasize the use cases of Lookup and increased brand awareness.
• Secured excellent deals and offers from the most notorious partners, and marketed them with localized concepts.
• Analyzed and measured the ROI of campaigns and effectiveness of partnerships, and implemented necessary changes.
• Liaised with the PR agency to come up with effective strategies and PR Calendar.

Dec 2014 – Feb 2015 · 2 mos

• Conceptualized and executed several customer acquisition campaign strategies for city launch, new funding release, new feature release apart from day-to-day marketing activities.
• Managed teams, set up internal marketing processes, standardized systems and built the marketing calendar for India.
• Branding, lead generation and promotional activities with colleges and other corporate events - ATL and BTL.
• Achievements- Hookup by Lookup - 2015`s best April Fool`s campaigns along with Google. Features: YourStory & inc42.

Jun 2014 – Dec 2014 · 6 mos · Bangalore

• Created a first of its kind Retail Service Quality consultancy package using Six-Sigma principles. Effectively developed a customer service training module, executed at Planet Fashion and World of Titan; yielding a 10% increase in sales within the first 60 days.
• Implemented measurements system through mystery audits, Customer feedbacks and counseling to validate the above. Managed a team of designer & content writer to create a system to standardize and streamline the customer service and selling process in Retail outlets

Dec 2013 – Jun 2014 · 6 mos · Bangalore

• Researched, Designed and developed a program for leading firms’ Corporate Offsite
• Interviewed 25 top level executives, including CEOs of leading firms (MNCs, Indian owned)

Mar 2012 – Nov 2013 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Partnered, designed programs and taught 1500 teachers and students, at 60 Government, Private and International schools in Bangalore, Hubli and Rural Areas in North Karnataka
• Used design thinking process to develop and co-author an internet curriculum for amateurs with a hit rate of 70%
• Led, budgeted, accounted and designed a campaign to get a Bangalore ward(population-34,611) online
• Liaised with stakeholders- Corporator, Schools, ISP and local biz. of ward to set up a self-sustaining content generating ecosystem

Sep 2011 – Sep 2011 · 0 mo · Bangalore

Jul 2011 – Jul 2011 · 0 mo · Coventry

Sep 2010 – Sep 2011 · 1 yr · Greater Coventry Area