Lex Y.

Associate Consultant

Singapore, Singapore15 yrs 2 mos experience

AI EnabledAI ML Practitioner

Key Highlights

Expert in Go-to-Market strategy and partner enablement.
Recognized global top performer in technical sales.
Pioneered innovative GTM processes for enterprise solutions.

Stackforce AI infers this person is a SaaS expert with a strong focus on technical sales and go-to-market strategies.

Contact

Skills

Core Skills

Go-to-market StrategyPartner EnablementSolutions EngineeringSearch Engine Optimization (seo)Sales EngineeringProduct AnalyticsProject ManagementProduct ManagementMarketing AnalyticsBusiness DevelopmentMobile AdvertisingTechnical SalesAccount ManagementCommunication

Other Skills

Enterprise SolutionValue SellingRequest for Proposal (RFP)HTMLGitHub CopilotPresalesPrompt EngineeringChatGPTCascading Style Sheets (CSS)Android DevelopmentWeb TechnologiesSoftware as a Service (SaaS)JSON APIProduct DevelopmentBusiness Case Preparation

About

Finding the best approaches to introduce and evaluate technologies that solves your business challenges

Experience

15 yrs 2 mos

Total Experience

2 yrs 2 mos

Average Tenure

2 yrs

Current Experience

Semrush

2 roles

Principal Solutions Consultant

Promoted

Dec 2025 – Present · 6 mos · Remote

Shaping the technical sales strategy for our most strategic accounts
Focus on regional GTM strategy & partner enablement
Helping global brands win with data & insights
Key Achievements: Semrush President’s Club 2026

Enterprise SolutionGo-to-Market StrategyPartner enablementValue SellingRequest for Proposal (RFP)

Solutions Engineer, Enterprise

Jun 2024 – Dec 2025 · 1 yr 6 mos · Remote

Helping businesses and marketing leaders elevate Digital Marketing strategies with the best insights and technologies.
Key Achievements:
Global Top Performer: Recognized as one of the top Solution Consultant globally based on influenced revenue.
Led Landmark Strategic Wins: Drove technical win for key enterprise victories, including displacing of major competition and securing landmark data partnership with global key accounts.
Pioneered GTM Process Innovation: Led the evaluation and company-wide adoption of technology that is used by global teams to scales demos and accelerate sales cycles.
Built a Scalable Partner Enablement Model: Developed and executed the technical enablement for our first enterprise reseller partner globally, creating a successful model that has been replicated across the markets.

Solutions EngineeringSearch Engine Optimization (SEO)

Fullstory

Senior Sales Engineer

Sep 2023 – Feb 2024 · 5 mos · Singapore · Remote

Support FullStory data engine go-to-market activities in South East Asia, Greater China region
Consult and provide UX and analytics insights to clients and partners
Design and facilitate proof-of-concept projects on web, native mobile and cross-platform technology frameworks

Sales EngineeringHTMLGitHub CopilotPresalesPrompt EngineeringSolutions Engineering+7

Scandit

Solutions Consultant

Oct 2022 – Sep 2023 · 11 mos · Singapore

Supported Greater China, South East Asia in driving new business and expanding existing enterprise accounts
Consulted and provided UX and product analytics insights to clients and partners
Designed and facilitate proof-of-concept projects on web, native mobile and cross-platform frameworks

Sales EngineeringGitHub CopilotProject ManagementProduct DevelopmentPrompt EngineeringSolutions Engineering+12

Smartly.io

4 roles

Senior Solutions Consultant

Jan 2022 – Oct 2022 · 9 mos

Sales EngineeringNeuro-Linguistic Programming (NLP)Mobile AdvertisingFigma (Software)Solutions EngineeringBusiness Case Preparation+14

Sales Engineer

Mar 2020 – Dec 2021 · 1 yr 9 mos

Became the 1st presales professional in the organization
Developed solution discovery, business analysis & solution proposal process
Developed product demo assets for APAC including creative design template mockups
Conduct Advertising & Creative analysis for prospects
Worked with APAC Sales team to over achieve annual sales target for consecutive years
Built hand-over and proof-of-concept process in collaboration with cross-functional team that improved YOY onboarding success rate
Trained and onboarded new solution consultants across regions

Sales EngineeringNeuro-Linguistic Programming (NLP)Mobile AdvertisingFigma (Software)Solutions EngineeringBusiness Case Preparation+14

Product Marketing Manager

Promoted

Nov 2018 – Mar 2020 · 1 yr 4 mos

Sales & customer success enablement
Solutions pitch localization & verticalization
Product go-to-market strategy
Global success stories

Product ManagementAmplitude AnalyticsMobile AdvertisingFigma (Software)MixpanelProduct Development+11

Sales/Customers Success

Jan 2017 – Nov 2018 · 1 yr 10 mos

First local employee in APAC
Generate new revenue in Greater China Region by working with local partners and top-tier E-commerce companies
Pre-sales: product demo, proof-of-concept & solution planning
Customer success: product adoption & revenue grow

Mobile AdvertisingCommunicationOral CommunicationTeam LeadershipBusiness DevelopmentPresentations+5

Digital turbine

Technical Sales Account Manager, APAC

Sep 2015 – Dec 2016 · 1 yr 3 mos · Singapore

APAC Advertiser Account Manager
Account management
Performance analysis & Review
Campaign optimization
Technical Account Manager for APAC region
API Integration & Troubleshooting for Publishers
S2S Integration & Troubleshooting for Advertisers
Database management & application

Mobile AdvertisingBusiness Case PreparationCommunicationTechnical SalesOral CommunicationAccount Management+2

Enterprise Support Specialist

Mar 2014 – Aug 2015 · 1 yr 5 mos · Singapore

Dedicated support for China B2B expansion
Delivering solid product support for LinkedIn’s Corporate Solutions clients
Proactively analyzing and understanding the clients and their businesses to identify product service growth opportunities
Provisioning and optimizing new and existing corporate accounts to assist clients meeting their hiring objective
Establishing effective working relationships with managers and co-workers to ensure excellent information flow and feedback on process, policy, and product changes that will affect users
Providing onboarding sessions to new corporate members

CommunicationOral CommunicationSoftware as a Service (SaaS)

Rohde & schwarz

Senior Product Engineer (Manager)

Sep 2010 – Mar 2014 · 3 yrs 6 mos · Singapore

Travel around Asia Pacific region on solution go-to-market and project consulting, extensively involved in strategic projects with major Mobile Device Manufacturers and Mobile Services Providers in China, Korea and Japan;
Lead and trained the mobile performance testing presales team
Collaborated with teams in Europe and USA on product management;
Manage and develop regional solution promotion;
Attended regional standardization meetings and spoke in technical seminars;
Project management for pre-sales stage and actively involved in after-sale services

Sales EngineeringProduct ManagementProject ManagementProduct DevelopmentSolutions EngineeringBusiness Case Preparation+8