Madhavan Unni — Co-Founder
Building a successful CPG brand is both science and art. The science is in the numbers like margins, pricing architecture, distribution mechanics, velocity, consumer behaviour data. The art is in perception packaging, positioning, emotional resonance, cultural relevance. I work at that intersection. I help founders and consumer brands bring clarity to growth, aligning brand vision with commercial reality so marketing, pricing, and distribution work as one system. Over the years, I’ve built and executed strategies across major platforms including Carrefour, Panda, Danube, BinDawood, Tamimi Markets, Spinneys, Lulu, Noon, Careem, Talabat, Amazon focusing on scalable, sustainable growth. I’ve also worked/working with international brands such as Twinings Tea, Dorset Cereals, Lamb Weston, Bateel Dates, Pure Harvest Smart Farms understanding how global brands translate into regional success across the Middle East and Asia. If you’re building a consumer brand and thinking long term, let’s have a conversation. Because CPG isn’t just about launching products. It’s about building enduring brands.
Stackforce AI infers this person is a CPG marketing and operations specialist with a focus on brand development and data-driven strategies.
Location: Dubai, United Arab Emirates
Experience: 9 yrs 9 mos
Skills
- Trade Marketing
- Client Management
- Marketing Management
- Operations Management
- Project Management
- Business Development
- Client Relationship Management
- Data Management
- Data Analytics
Career Highlights
- Expert in aligning brand vision with commercial reality.
- Proven track record in managing key retailer data.
- Strong background in building enduring consumer brands.
Work Experience
FMCG Confidential
Trade Marketing Manager (5 yrs 11 mos)
Flavourites
Founder (2 yrs 2 mos)
A.S. Carehomes Pvt Ltd
Opertions Manager (1 yr 5 mos)
AS Investment Holdings Pvt Ltd
Business Development Manager (1 yr)
eClinicalWorks
Data analyst (1 yr 7 mos)
Education
Master of Business Administration (MBA) at Leeds Beckett University
10th at St Thomas higher secondary school