Madhavan Unni

Co-Founder

Dubai, United Arab Emirates9 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in aligning brand vision with commercial reality.
  • Proven track record in managing key retailer data.
  • Strong background in building enduring consumer brands.
Stackforce AI infers this person is a CPG marketing and operations specialist with a focus on brand development and data-driven strategies.

Contact

Skills

Core Skills

Trade MarketingClient ManagementMarketing ManagementOperations ManagementProject ManagementBusiness DevelopmentClient Relationship ManagementData ManagementData Analytics

Other Skills

CommunicationStrategic ThinkingInnovationAttention to DetailConflict ResolutionNegotiationData AnalysisBig DataStatistical AnalysisRelationship BuildingStrategic PlanningProblem SolvingOrganization SkillsTeam CoordinationCreativity

About

Building a successful CPG brand is both science and art. The science is in the numbers like margins, pricing architecture, distribution mechanics, velocity, consumer behaviour data. The art is in perception packaging, positioning, emotional resonance, cultural relevance. I work at that intersection. I help founders and consumer brands bring clarity to growth, aligning brand vision with commercial reality so marketing, pricing, and distribution work as one system. Over the years, I’ve built and executed strategies across major platforms including Carrefour, Panda, Danube, BinDawood, Tamimi Markets, Spinneys, Lulu, Noon, Careem, Talabat, Amazon focusing on scalable, sustainable growth. I’ve also worked/working with international brands such as Twinings Tea, Dorset Cereals, Lamb Weston, Bateel Dates, Pure Harvest Smart Farms understanding how global brands translate into regional success across the Middle East and Asia. If you’re building a consumer brand and thinking long term, let’s have a conversation. Because CPG isn’t just about launching products. It’s about building enduring brands.

Experience

9 yrs 9 mos
Total Experience
2 yrs 5 mos
Average Tenure
5 yrs 11 mos
Current Experience

Fmcg confidential

Trade Marketing Manager

Jun 2020Present · 5 yrs 11 mos · Dubai, United Arab Emirates · On-site

  • Managed key retailer data for major FMCG clients in UAE, including Carrefour, Spinneys, Lulu, etc.
  • Provided valuable insights on analyzed data while maintaining strict confidentiality.
  • Conducted regular client interactions and review meetings to ensure client satisfaction and future business growth.
CommunicationStrategic ThinkingTrade MarketingClient Management

Flavourites

Founder

Aug 2019Oct 2021 · 2 yrs 2 mos · Trivandrum, Kerala, India

  • 1. Handled end to end marketing & operations of B2B and B2C clients across India
  • 2. Managed inventory and maintained stock norm for regular product supply
  • 3. Successfully conducted and managed A&P budgets for promotional campaigns
  • 4. Developed, managed and executed POS materials for campaigns
  • 5. Conducted ROI analysis for each campaign (post campaign analysis)
  • 6. Maintained steady supplier and retailer relationships and conducted regular business reviews
  • 7. Handled along with SM a team of 15 Sales executives for the execution of campaigns and regular brand target updates
  • 8. Prepared weekly reports and budget reports and presented to management.
  • 9. Reporting activities
  • 9.1 Weekly brand reports
  • 9.2 Monthly A&P reports
  • 9.3 Business review
  • 9.4 Retailer reports.
  • Our retail stores are modern, hygienic and odourless creating an unmatched meat shopping experience. To facilitate customer convenience, we also employ an e-commerce platform, Android and IOS apps for online orders and call-centre based doorstep delivery.
  • The company follows a Farm to fork™ model under which stock is procured directly from farmers. Numerous checks are employed right from sourcing the meat to pre-cleaning, processing and maintaining freshness of the produce. Quality measures include cold chain technology for freshness, stringent processes of preparation, packaging, and storage to ensure high quality, hygienic products.
  • We also have a B2B wing, currently operational in Bangalore. B2B trade platform, designed specifically for small & medium businesses in Bangalore to procure the best quality fish at a wholesale rate.
Strategic ThinkingInnovationMarketing ManagementOperations Management

A.s. carehomes pvt ltd

Opertions Manager

Nov 2018Apr 2020 · 1 yr 5 mos

  • Centre manager of ASHA Senior Living responsible for every aspect of the day-to-day management of a 40 room senior living facility.
  • Job responsibilities involve:
  • 1.Serves as a key liaison with center external publics, particularly in relations to their advisory and financial support of center.
  • 2.Oversees daily center operations and coordinates center activities through assigned staff; prioritizes and delegates work activities.
  • 3.Writes communication and promotional literature for distribution such as newsletter, brochures or flyers and coordinates printing and distribution.
  • 4.Prepares and monitors budget for the Center and research, executive or student education projects.
  • 5.Prepares budget proposals and recommendations and establishes budget control system for controlling expenditures; controls expenditures in accordance with budget allocations; recommends equipment and resources for the center.
  • 6.Prepares periodic reports, financial statements and records on center projects, progress, status or other special reports for management or outside agencies.
  • 7.Designs, develops and recommends new programs, projects and activities relating to research, executive or student education.
  • 8.Directs, monitors and participates in research activities including data collection, evaluation and analysis for a prospective project.
  • 9.Prepares or assists in the preparation of proposals for funding of new or continuous projects.
  • 10.Evaluates center activities for effectiveness to develop improved methods; devises evaluation methodology and implements; analyzes results and recommends and/or takes appropriate action.
  • 11.Serves as center representative by responding to and resolving emergency situations and ensures all aspects of projects/events are implemented and controlled according to plans.
  • 12.Represents center in public relations/liaison capacity on matters relating to the center's projects.
Attention to DetailConflict ResolutionOperations ManagementProject Management

As investment holdings pvt ltd

Business Development Manager

Mar 2018Mar 2019 · 1 yr · Thiruvananthapuram Area, India

  • As a BDM my focus areas was to meet with customers/clients face to face or over the phone. Foster and develop relationships with customers/clients. Understand the needs of your customers and be able to respond effectively with a plan of how to meet them.
  • Our team was responsible for the promotion of the company’s products/services addressing or predicting clients’ objectives.
  • Responsibilities involved
  • 1. Develop a growth strategy focused both on financial gain and customer satisfaction.
  • 2. Conduct research to identify new markets and customer needs.
  • 3. Prepare sales contracts ensuring adherence to law-established rules and guidelines.
  • 4. Meeting with potential investors to present company offerings and negotiate business deals.
  • 5. Providing insight into product development and competitive positioning.
CommunicationNegotiationBusiness DevelopmentClient Relationship Management

Eclinicalworks

Data analyst

Mar 2016Oct 2017 · 1 yr 7 mos · Bengaluru Area, India

  • Primary tasks involved
  • 1. Data capture where the data is acquired and data quality is assured.
  • 2. Data provisioning where the data is moved to your data warehouse and visualization for clinicians is built.
  • 3. Data analysis itself where the data is interpreted, mined and evaluated.
  • Other tasks involved were.
  • 1, Monitors specific data queues and data mining to assure records have been completely processed for coding, billing and patient care.
  • 2. Collaborates with the Patient Access and Patient Financial Services Departments to analyze and provide solutions for duplicates or other inaccuracies in the electronic patient database.
  • 3. Monitors the Quality Analysis and Validation functions within the EMR system.
  • 4. Provides coordination and supports integration of systems and applications amongst HIM, PFS, Clinicians, Information Technology, Patient Access, Vendors and other stakeholders.
  • 5. Trains and supports clinical staff in the use of the EMR system.
  • 6. Develops and conducts data integrity training for HIM staff.
  • 7. Develops reports to measure system performance and status.
  • 8. Maintains and provides user support with electronic forms management.
  • 9. Troubleshoots system utility and interface errors to include printing, report processing, clinical transcription interfaces and other issue for internal and external clients.
Data AnalysisBig DataData ManagementData Analytics

Education

Leeds Beckett University

Master of Business Administration (MBA) — Marketing

Jan 2014Jan 2015

St Thomas higher secondary school

10th

Jan 1994Jan 2007

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