Nov 2023 – Mar 2025 · 1 yr 4 mos · Gurugram, Haryana, India · On-site

Nov 2022 – Aug 2023 · 9 mos · Gurugram, Haryana, India · On-site

Dec 2021 – Oct 2022 · 10 mos · Gurugram, Haryana, India

Apr 2020 – Dec 2021 · 1 yr 8 mos · Gurugram, Haryana, India

Jul 2019 – Mar 2020 · 8 mos · Bengaluru Area, India

Jun 2017 – Apr 2018 · 10 mos · Bengaluru Area, India

• Plan, execute and optimize the digital campaigns for IBM across biddable and non-biddable mediums.
• Manage brand, product and service based business units
• Drive Performance Marketing initiatives for win revenue pipeline across IBM portfolios in APAC regions
• Create best practices in Digital Media for B2B lead generation campaigns
• Evaluate and monitor existing, new, and upcoming platforms as per the client’s business needs
• Design strong case studies on campaign performance and implement business strategies for client acquisition
• Develop client communication strategies based on survey result
• Provide strategic media recommendations to achieve client’s objectives
• Supervise media plans and evaluate the same
• Handled complex project management concerns in a productive and independent manner.

Aug 2016 – Feb 2017 · 6 mos · Bangalore

• Planned and instituted social media marketing plans
• Identified target market and key segments through in-depth analysis of markets and related trends.
• Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, online presence, brand awareness, and website or social media traffic.
• Provided feedback to all departments on brand consistency in outbound communications.
• Creating and managing ad campaigns, defining and measuring relevant KPIs, helping customers to optimize the marketing spend as part of AD serving and reporting
• Designing and developing integrated Social Media offerings for business value creation
• Building capabilities around Social Media Analytics and Data Mining
• Implementing Social Media Listening projects for global entities
• Developing reporting frameworks and templates for Presence and Visibility Pilot
• Providing insight and analysis services based on customer feedback, brand proficiency, product
• Implementing development proficiency and user generated media

Sep 2014 – Apr 2016 · 1 yr 7 mos · Bengaluru Area, India

• Developing best-in-class Social Media marketing programs and creating benchmarks, automation, analytics/metrics and policies
• Monitoring effective benchmarks for measuring the impact of Social Media programs; analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results
• Managing all Social Media platforms, including internet forums, blogs, social networking applications and message boards
• Developing contingency plans and alternative solutions for all projects. Evaluating ROI and profit-loss projections
• Analyzing performance of all marketing programs to identify the best opportunities for optimization
• Listening & monitoring Brand mentions and providing timely alerts and reports to stakeholders
• Managing Social Analytics, Social Monitoring & Moderation, Social Reporting, Social Audience Management, and Social- Target Audience Profiling
• Listening/Monitoring and actively understanding what Customers/Stakeholders are saying about each brand in the online space
• Overseeing Social Community/ Brand Management & Campaign Management

May 2012 – Sep 2014 · 2 yrs 4 mos

• Planning and executing the social media campaigns
• Creating content architecture for all the stake holders on a monthly basis
• Handling both B2B and B2C clients in terms of strategy and analytics
• Presenting Daily, Weekly and Monthly reports for all the stakeholders
• Using Analytics software to track the trends and use the data to shape content.
• Analyzing the data collected on a monthly basis and present a detailed report of the same
• Measuring the impact of social media on the overall marketing efforts.
• Evaluated monthly performance statistics and used data to inform future strategies.

Feb 2011 – May 2012 · 1 yr 3 mos

• Trade Reconciliations

Nov 2008 – Oct 2009 · 11 mos

• Digital security