Manan Gupta

CEO

Bengaluru, Karnataka, India16 yrs 10 mos experience

Key Highlights

  • Proven track record in driving customer growth.
  • Expertise in product monetization across multiple industries.
  • Successful entrepreneurial exit as a co-founder.
Stackforce AI infers this person is a seasoned leader in Product Marketing and Growth Strategy across SaaS, AdTech, and Fintech industries.

Contact

gupta.manan@gmail.comLinkedIn

Skills

Core Skills

Product MarketingGtm StrategyProduct StrategyGrowth StrategyMonetization StrategyDisplay Ads ManagementPerformance MarketingTeam ManagementDigital MarketingEntrepreneurshipSports Marketing

Other Skills

Product PositioningSales EnablementCompetitive IntelligenceContent MarketingPricing & PackagingAnalyst RelationsOnline Merchant AcquisitionUser EngagementUpsellingMerchant Experience ImprovementMarketing StrategySales StrategyBusiness MessagingClick to WhatsApp AdsAds Measurement

About

Senior leader with 15+ years scaling product strategy, marketing and growth functions at top global firms (Freshworks, Google, Meta, Bytedance, Paytm). Track record of driving customer growth and product monetization across SAAS, AdTech, Fintech, and Consumer platforms. Entrepreneurial mindset with successful exit as a co-founder.

Experience

16 yrs 10 mos
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 3 mos
Current Experience

Freshworks

Director of Product Marketing

Mar 2024 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

  • Define product positioning and drive GTM strategy for the Customer Service and AI suite of products, including Freshdesk and Freddy AI (AI Agents, AI Copilot, and AI Insights)
  • Lead strategic projects across product launches, sales enablement, competitive intelligence, content marketing, pricing & packaging, and analyst relations to strengthen market positioning and revenue growth.
Product PositioningGTM StrategySales EnablementCompetitive IntelligenceContent MarketingPricing & Packaging+2

Paytm

Vice President- Growth & Product Strategy

Sep 2022 – Aug 2023 · 11 mos · Bengaluru, Karnataka, India

  • I led online merchant acquisition, engagement and upselling for Paytm's Merchant business
  • I led Product Strategy for Paytm for Business App and responsible for improving the Merchant experience on the app through their journey- onboarding, payments and subscriptions
Online Merchant AcquisitionProduct StrategyUser EngagementUpsellingMerchant Experience ImprovementGrowth Strategy

Meta

Head of Product Marketing, WhatsApp Business

Dec 2020 – Sep 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India

  • I led WhatsApp monetization efforts in India by defining the Marketing and Sales strategy for Business Messaging and Click to WhatsApp Ads for Enterprise clients as well as Small businesses
  • I led Product & GTM efforts for WhatsApp Business App to solve for Discovery, Messaging and Commerce related challenges for small businesses in India
Monetization StrategyMarketing StrategySales StrategyBusiness MessagingClick to WhatsApp AdsProduct Marketing

Tiktok

Product Strategy Lead - Tiktok Ads

Aug 2019 – Dec 2020 · 1 yr 4 mos · Mumbai Area, India

  • I led Ads Measurement Product Strategy & GTM for all Bytedance Apps (Tiktok, Helo, Vigo) in India and was responsible to launch a full suite of best in class Attribution and Brand Safety related products
  • I worked closely with top Brand and Performance advertisers to understand and solve for their measurement needs
  • Led partnerships with key 3rd Party technology players to build solutions for India market
Ads MeasurementGTM StrategyAttribution ProductsBrand Safety ProductsProduct Strategy

Google

2 roles

Product Strategy Lead - Display Ads

Promoted

Jan 2018 – Aug 2019 · 1 yr 7 mos

  • I drove Google Display Ads revenues by implementing product activation and optimization initiatives in campaign management services for LCS (large) clients globally
  • I led product strategy for key Display Ads products like Smart Display Campaigns and Optimization Score
Product ActivationCampaign ManagementOptimization InitiativesDisplay Ads StrategyProduct StrategyDisplay Ads Management

Manager- Performance Marketing

Sep 2016 – Dec 2017 · 1 yr 3 mos

  • I led​ ​a​ ​team​ ​of​ ​14​ Display Marketing Specialists driving performance marketing goals for top​ 100 global ​advertisers​ ​across verticals (eCommerce, Travel, Finance, Education) through consultative solutioning and critical campaign optimizations
Performance MarketingTeam LeadershipCampaign OptimizationConsultative SolutioningTeam Management

Quikr

Senior Manager- Digital Marketing

Dec 2013 – Sep 2016 · 2 yrs 9 mos · Bengaluru Area, India

  • I was the head of Mobile growth and consistently maintained Quikr among the top 10 Playstore Apps by driving acquisition through Search, Social, Networks and Partners
  • I led strategic partnerships and signed high value deals with key players in mobile ecosystem such as OEMs, Browsers and Publishers.
  • I led the Product Strategy of Quikr Audience Platform (QAP) for monetization of Web and App inventory
Mobile GrowthAcquisition StrategyPartnership DevelopmentProduct StrategyDigital Marketing

Sportz village xp

Co-founder & Vice President

Jan 2008 – Jan 2013 · 5 yrs · Mumbai

  • SportzConsult is a sports marketing and consulting start-up operating across areas like rights & sponsorships, media & broadcasting, talent development and events.
  • I was a key shareholder of the company and got a successful exit after a major round of investment from a Venture Capital firm
  • I worked with​ ​primary stakeholders​ ​in​ ​sports​ ​ecosystem​ ​-​ ​Brands,​ ​Sports​ ​Associations, Clubs​ and ​Players, ​and​ ​consulted​ ​them​ ​on sports​ ​based​ ​initiatives ​to​ ​help​ ​achieve​ ​their​ ​branding, growth​ or revenue objectives
Sports MarketingConsultingStakeholder ManagementEvent ManagementEntrepreneurship

Education

Indian Institute of Management, Indore

PGDM - Marketing & Finance

Indian Institute of Technology, Kharagpur

Bachelor of Technology (B.Tech.) - Instrumentation Engineering

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