Manashi On Chain — Performance Marketing Manager
I've been building in Web3 since 2019 - through bull runs, bear markets, and everything in between. My work sits at the intersection of strategy, storytelling, and execution: turning complex blockchain technology into narratives that drive real business outcomes. Over the past 6 years, I've worked across Solana, Ethereum, and emerging L1 ecosystems as a Head of Marketing, GTM, Content Strategist, and Marketing Lead. I've helped early-stage teams raise $10M+, scale to 500K+ users, and achieve conversion rates that actually matter - not just vanity metrics. I thrive in the 0-to-1 phase: building marketing foundations from scratch, launching brands into crowded markets, and creating communities that stick around for the long haul. What I've Done - Built brands from zero to 250K followers across Twitter, Discord, and Telegram by combining sharp positioning with content that actually resonates. - Led fundraising and GTM campaigns that turned technical whitepapers into compelling investment theses and user-facing narratives. - Managed multicultural teams across four continents, shipping fast while maintaining quality and fostering a culture of experimentation (memes included). - Launched mission-driven communities focused on utility over hype, designed for long-term engagement in DeFi, infrastructure, and blockchain services. - Coached founders and executives on thought leadership, helping them own their narrative in a noisy market How I Work I believe in "ship > talk" Fast execution, honest feedback, room for creativity. I've learned that in Web3, the best marketing blends education with entertainment - technical depth delivered through stories people actually want to share. After 6 years on-chain, I don't just understand the web3 tech. I understand the culture, the cycles, and what makes communities move. What I'm Looking For I'm seeking opportunities with highly doxxed teams building real products in: - Stablecoins - DeFi protocols - RWAs (Real World Assets) - Decentralized exchanges - User-focused Web3 applications I work with a small number of Web3 projects at a time, specifically teams that are post-idea, building real products, and serious about marketing infrastructure that compounds over time. If you are working in stablecoins, DeFi, RWAs, or decentralised exchange infrastructure and want someone who understands both the technology and the narrative, let's talk. I have represented projects at major global events including Devcon, Token2049, ETH India, IBW, and Coinfest, converting visibility into long-term partnerships and integrations.
Stackforce AI infers this person is a Web3 Marketing Expert with a focus on community engagement and growth strategies.
Location: Bengaluru, Karnataka, India
Experience: 12 yrs 5 mos
Skills
- Growth Marketing
- Blockchain Marketing
- User Acquisition
- Go-to-market Strategy
- Community Engagement
Career Highlights
- Helped raise over $10M for crypto projects.
- Scaled communities to over 500K users.
- Expert in building marketing foundations from scratch.
Work Experience
Hashed Emergent
Web3 Growth Marketing Lead (1 yr 8 mos)
Treasurenet Protocol
Head of Growth and marketing (7 mos)
Router Protocol
Marketing Lead (1 yr)
Dfyn Network
Marketing Lead (1 yr)
UniFarm
Social Media Manager (1 yr 5 mos)
OroPocket
Social Media Manager (1 yr 5 mos)
Connect System
Marketing Manager (Pan India) (3 yrs 11 mos)
Tata Consultancy Services
Executive Marketing Manager (3 yrs 10 mos)
Kotak Mahindra Bank
Management trainee (2 mos)
Education
Post Graduate Diploma In Management at Institute of Management Technology, Ghaziabad
Postgraduate Degree at Institute of Management and Technology
Bachelor of Business Administration at Chhatrapati Shahu Ji Maharaj University
Bachelor of Business Administration (B.B.A.) at Chatrapati Sahuji Maharaj Kanpur University, Kanpur
