María Alvear

Founder

Nashville, Tennessee, United States8 yrs 5 mos experience

AI Enabled

Key Highlights

Established content practices from the ground up.
Drove 1,000+ sign-ups in 24 hours.
Reduced support tickets by 17%.

Stackforce AI infers this person is a Fintech and Healthcare content design expert with a strong focus on bilingual systems.

Contact

Skills

Core Skills

Ai Content StrategyCreative StrategyContent DesignAi StrategyUx WritingContent StrategyInformation ArchitectureUx Design

Other Skills

Inteligencia artificialStrategy for freelancersEstrategiaUI CopyLocalizaciónCopywritingDesign SystemsCopy editingLocalizationRedacción de experiencias de usuarioCopywriting digitalUX researchPrototypingWireframingSocial media management

About

Copywriter turned content designer. Every team I've joined, I've established the practices and operations that make great content possible from the ground up. I specialize in bilingual content systems (EN/ES), AI-powered workflows, and making complex financial and health products feel human. My work has driven 1,000+ sign-ups in 24 hours, reduced support tickets by 17%, and been downloaded by designers in 17 countries. I also create frameworks and tools for content designers working with AI Check out my portfolio: maria-alvear.com

Experience

8 yrs 5 mos

Total Experience

1 yr

Average Tenure

11 mos

Current Experience

Thrivent

Content Designer

Sep 2025 – Dec 2025 · 3 mos · Estados Unidos · Remote

Designing the Money Canvas Content Style Guide (CST): a scalable bilingual content system for tone, accessibility, and localization that supports product, design, and coaching teams.
Building AI-assisted authoring workflows that help designers and coaches generate inclusive, on-brand copy faster and with greater consistency.
Bridging UX writing, AI strategy, and accessibility to create content systems that enhance clarity, psychological safety, and efficiency across English and Spanish experiences.

Inteligencia artificialEstrategiaContent designAI strategy

The still studio

Fundador

Jun 2025 – Present · 11 mos · Estados Unidos

The Still Studio is where clarity meets creativity. I help freelancers and content creators organize their process, simplify the messy parts with AI, and design offers that feel aligned and sustainable.
What I do:
🌱 Develop toolkits and guides with AI prompts to help creatives turn ideas into action
🌱 Creative & Career Coaching
🌱AI Coaching & Strategy

AI content strategyInteligencia artificialCreative strategyStrategy for freelancersEstrategia

Assurant

Senior Content Designer

Apr 2025 – Sep 2025 · 5 mos · Estados Unidos · Remote

Designed content guidelines and personality model for AI-powered Agent Portal chatbot, establishing tone, conversational patterns, and guardrails for consistent agent interactions.
Redesigned UX flows for Best Buy and T-Mobile claims, improving task clarity and reducing user confusion.
Applied WCAG AA accessibility standards to refine UI content, microcopy, and conversational patterns for inclusive user experiences.

Inteligencia artificialEstrategiaContent designAI strategy

Amma pregnancy tracker

UX Copywriter

Jul 2023 – Dec 2025 · 2 yrs 5 mos · Remoto · Remote

Created and optimized user-facing content for health-tracking features across iOS and Android platforms.
Increased engagement by 25% by redesigning push notification strategy for LATAM users.
Partnered with Product, Growth, and Medical teams to ensure content was accessible, localized, and aligned with user needs.
Established content guidelines to maintain voice, tone, and consistency across touchpoints.

UI CopyLocalizaciónCopywritingEstrategiaContent StrategyUX writing+1

Paando

Lead UX Writer

Feb 2023 – Mar 2023 · 1 mo · Área metropolitana de Ciudad de México · Hybrid

Led UX content strategy for mental wellness tools, creating onboarding flows, gamified challenges, and microcopy.
Applied accessibility best practices to improve readability and engagement.
Collaborated with founders, designers, and researchers to align content with product goals.

Redacción de experiencias de usuarioCopywriting digitalEstrategiaContent StrategyUX writingContent strategy

Hola cash

Sr UX Writer

Jul 2022 – Dec 2022 · 5 mos · Remote

Conducted full content audit of developer portal, reducing support tickets by 25%.
Rewrote onboarding, integration guides, and system messages to improve information architecture and navigation.
Defined editorial standards and voice guidelines for documentation and product surfaces.

LocalizationContent strategyInformation ArchitectureUX researchEstrategiaInformation architecture

Plata card

Sr UX Writer

Feb 2022 – Mar 2025 · 3 yrs 1 mo · Ciudad de México, México · Hybrid

Wrote and managed UX content for investing and payments products targeting bilingual (EN/ES) users.
Translated complex financial and compliance concepts into user-friendly onboarding, dashboard, and transaction flows.
Collaborated with legal, design, and engineering teams to build scalable content patterns and tone-of-voice systems.
Contributed to internal design system documentation to support content reuse and consistency.

Design SystemsUX WritingCopy editingEstrategiaContent StrategyLocalization+2

Serviap group

UX and Marketing Writer

Feb 2022 – Jul 2022 · 5 mos · México · Remote

Developed bilingual (EN/ES) content strategies for product, web, and email.
Improved accessibility and SEO by optimizing voice, structure, and localization across digital channels.
Proposed content workflows to reduce production time and increase cross-team visibility.

UX WritingEstrategiaContent StrategyLocalizationUX writingContent strategy

Gbm grupo bursátil mexicano

Diseñadora UX

Aug 2020 – Feb 2022 · 1 yr 6 mos · Ciudad de México, Distrito Federal, México · Remote

Designed and tested content for investment products on web and mobile, contributing to user trust and compliance.
Worked cross-functionally to ensure financial education and legal requirements were met across the UX.
Helped develop internal guidelines and ran audits to evolve the company’s content practice.
Designed a “Referral” feature that led to over 1,000 new accounts within two days.

Design SystemsUX DESIGNUX researchContent StrategyUX designContent strategy

Palo it

UX Designer

Feb 2020 – Aug 2020 · 6 mos · México

Collaborated with cross-functional teams to design user-centered solutions for clients across finance, retail, and sustainability sectors.
Conducted user research and usability testing to inform design decisions and iterate on product flows.
Delivered wireframes, prototypes, and design specs aligned with accessibility standards and business goals.

UX designPrototypingWireframingUX research

Autónomo

2 roles

Advertising Copywriter

Aug 2019 – Feb 2020 · 6 mos

Copywriter Freelance

Nov 2017 – Feb 2020 · 2 yrs 3 mos

Viviré: creative & interactive studio

4 roles

Copywriter & Content Strategist

Jan 2019 – Aug 2019 · 7 mos · Puerto Rico

Created brand content strategies and wrote multi-channel campaigns in Spanish and English.
Ensured tone consistency across marketing, product, and social media touchpoints.

Social media managementCopywritingContent StrategyContent strategy