Jan 2024 – Present · 2 yrs 5 mos

• Built and scaled a self-serve integration platform, and enabling high-velocity campaign execution across AdTech and MarTech ecosystems.
• Led 0→1 launch of a data enrichment product — drove ARR uplift and established a new revenue category through growth-focused partnerships and cross-sell motions.
• Shipped an AI/ML intelligence suite covering churn propensity and personalization recommendations — owned the full loop from model definition to user-facing product and retention impact.
• Partnered with Google on a GenAI conversational analytics product — ran PMF discovery, defined activation and engagement metrics, and shipped an alpha

Apr 2022 – Dec 2023 · 1 yr 8 mos

• Owned core SaaS product end-to-end — launched analytics and audience sizing tools that significantly reduced time-to-value, driven by structured customer discovery and iterative product thinking.
• Led platform-wide UX overhaul through deep user research, improving activation and reducing drop-off across key customer workflows.
• Designed and shipped an observability, alerting, and governance suite — reduced support escalations and improved platform reliability for enterprise customers.
• Drove identification of critical platform bottlenecks and owned migration to a scalable data infrastructure — delivering significant cost savings and unlocking product performance at scale.

Feb 2020 – Mar 2022 · 2 yrs 1 mo

• Architected a high-throughput data egress module handling massive data volumes at scale — built for reliability and performance under production load.
• Built catalogue APIs powering the audience creation engine — serving thousands of attributes across dynamic UI controls, enabling high-volume self-serve usage monthly.
• Built a high-scale publisher data service handling millions of daily API requests — designed for low-latency, high-availability production environments