Michael Versluis 🇪🇺 🇺🇸

CEO

Amsterdam, North Holland, Netherlands15 yrs 10 mos experience
Highly StableAI Enabled

Key Highlights

  • Co-Founder of innovative behavioral intelligence startup.
  • Expert in scaling SaaS companies in the US market.
  • Over 20 years of experience in sales and business development.
Stackforce AI infers this person is a SaaS and AI-driven sales expert with extensive experience in market expansion.

Contact

Skills

Core Skills

Business StrategyMarket PenetrationSales ManagementBusiness DevelopmentRevenue ManagementBusiness ExpansionEnterprise Technology SalesClient RelationsEnterprise Sales

Other Skills

Relationship BuildingNegotiationMarket ResearchSoftware as a Service (SaaS)Predictable RevenueInternational SalesGTMPipeline ManagementClosing ContractsEmerging TrendsStrategic Business DevelopmentCommercial DevelopmentSales leadershipRevenue GenerationCommercial Operation

About

I am the Co-Founder of AiCU (Artificial Instinct for Human Understanding), a company building a new category of real-time behavioral intelligence. AiCU combines multimodal AI with deep expertise in non-verbal communication to help people better understand how others truly feel during high-stakes conversations. While most AI tools focus on language and transcripts, AiCU interprets the emotional layer of communication, including micro-expressions, vocal tone, and behavioral patterns, as interactions unfold. We call this capability Artificial Instinct: an augmented perception layer designed to support clearer communication, better decisions, and stronger human connection. AiCU is co-founded with global body language expert Mark Bowden and developed in partnership with Tantusdata. We are currently building our first proof of concept, with an initial release planned for early 2026. Alongside AiCU, I am the Founder & CEO of Expansify, where I help European and international SaaS companies expand into the US market and build the sales infrastructure needed for scalable revenue growth. With more than 20 years of experience in sales and business development, I have worked with founders and leadership teams to turn early traction into sustainable, repeatable growth.

Experience

15 yrs 10 mos
Total Experience
2 yrs 5 mos
Average Tenure
--
Current Experience

Aicu - artificial instinct

Co-Founder

May 2025Present · 1 yr 1 mo · Amsterdam, North Holland, Netherlands · Hybrid

  • AiCU — Artificial Instinct for Human Understanding
  • AiCU is building a new category of real-time behavioral intelligence. We combine multimodal AI with world-leading expertise in non-verbal communication to help people better understand how others truly feel during high-stakes conversations.
  • While most AI tools focus on language and transcripts, AiCU interprets the emotional layer of communication, including micro-expressions, vocal tone, and behavioral patterns, as interactions unfold. We call this capability Artificial Instinct: an augmented perception layer designed to support clearer communication, better decisions, and stronger human connection.
  • AiCU was founded by experienced sales and technology leaders and co-founded with global body language expert Mark Bowden. Our technology is being developed in partnership with Tantusdata, specialists in advanced data engineering and real-time AI systems.
  • We are currently developing our first proof of concept, with an initial release planned for early 2026, and are working with a select group of early partners and beta users.

Workwize

3 roles

Head of Sales and Business Development a.i.

Apr 2025Oct 2025 · 6 mos

  • Thrilled to step into my new role as Head of Sales and Business Development! After an incredible journey leading Revenue Operations, I'm now driving both new business growth and strategic expansion through sales and upsell initiatives in partnership with our Sales & Customer Success team. Excited to keep building, scaling, and delivering impact across the entire customer lifecycle.
Strategic Business DevelopmentCommercial DevelopmentGTMSales ManagementSales leadershipBusiness Development

Head of Revenue Operations a.i.

Promoted

Dec 2024May 2025 · 5 mos

  • Driving growth through data, strategy, and alignment. As Head of Revenue Operations, I focus on building scalable systems, streamlining processes, and aligning go-to-market teams to unlock predictable, sustainable revenue. Passionate about turning insights into action and fueling high-performance teams.
Revenue GenerationRevenue ManagementCommercial OperationSoftware as a Service (SaaS)Business Expansion

Software Consultant

Oct 2024Jan 2025 · 3 mos

  • Deploy, Manage & Retrieve Laptops And Other Assets For Your Remote employees in 100+ countries. Get everything delivered globally within 5-7 days. Automatically retrieve assets upon offboarding and redistribute to new hires. www.goworkwize.com

Incision

3 roles

Chief Executive Officer USA

Promoted

Oct 2022Dec 2023 · 1 yr 2 mos

Relationship BuildingMarket PenetrationEnterprise technology salesClient RelationsEmerging Trends

Managing Director USA

Oct 2021Oct 2022 · 1 yr

Relationship BuildingMarket PenetrationEnterprise technology salesEnterprise salesClient RelationsEmerging Trends

Head of Sales EMEA

Jul 2020Oct 2022 · 2 yrs 3 mos

  • We believe in sharing surgical skills and making high-quality surgical knowledge accessible to everyone. That’s why we created Incision — to enable continuous surgical improvement that leads to better patient outcomes.
  • Incision partners with leading clinics, societies, and hospitals worldwide to deliver the most accurate and high-quality content and services. The best surgeons in their field execute the procedures on our platform.
  • Our highly driven team works in a fast-paced, scale-up environment, with the main headquarters in Amsterdam. Our staff comprises a mix of medical doctors and industry leaders in product, entrepreneurship, and marketing.
Relationship BuildingMarket PenetrationEnterprise technology salesEnterprise salesClient RelationsEmerging Trends

Wegrow international

Senior SaaS Consultant

Sep 2020Aug 2021 · 11 mos · Amsterdam, North Holland, Netherlands

  • weGrow International helps to build, scale, and grow the most promising and fast-growing companies - most of them in Europe. Our focus is French, Dutch, and German-speaking markets next to Nordics and the rest of Europe. For the US & Asia, we provide a partner network.
  • Leading Growth as a senior consultant for WeGrow’s customers.
  • Customers include weWow, Obi4wan, WeTransfer, HelloPrint, United Wardrobe, Honeypot, GoldenBees, Happydemics, Rainmaking, ScaleUp Nation, Foodspring.
Relationship BuildingMarket PenetrationEnterprise technology salesEnterprise salesClient RelationsDataservices+1

Expansify

Founder & CEO

Nov 2018Present · 7 yrs 7 mos · New York, Verenigde Staten · Hybrid

  • As the #1 US land & expand service for EMEA & APAC-based SaaS founders, Expansify is your direct route to scaling in the United States.
  • While other companies handle the basics like incorporation, legalities, and banking advice, we focus on the pivotal steps for success. Achieving product-market fit with your Ideal Customer Profile and dominating your niche is paramount.
  • In the fiercely competitive US market, differentiation is key.
  • At Expansify, we’ve distilled our expertise into a proven blueprint—110 steps that guarantee a successful US go-to-market strategy.
  • Your journey to US market mastery starts here.
Relationship BuildingNegotiationBusiness StrategyMarket PenetrationMarket ResearchSoftware as a Service (SaaS)+6

Sentient ai

Director of Sales EMEA

Mar 2017Aug 2020 · 3 yrs 5 mos · San Francisco Bay Area

  • Sentient Technologies (sentient.ai) was an AI pioneer founded in 2007 by Babak Hodjat
  • , Adam Cheyer, and Edo Liberty (later head of Amazon AI Labs). Babak and Adam also co-founded Siri
  • , which became Apple’s voice assistant.
  • Sentient combined deep learning with evolutionary computation at massive scale—running millions of experiments in parallel to drive real-world optimization. Its flagship product, Sentient Ascend, transformed e-commerce through AI-driven personalization and conversion optimization, while its innovations also reached healthcare, finance, and other industries.
  • Though dissolved in 2019 (with Ascend acquired by Evolv and IP by Cognizant), Sentient’s legacy continues to shape how AI is applied to optimization and personalization today.
Relationship BuildingMarket PenetrationEnterprise technology salesClient RelationsDataservicesEmerging Trends

Predictable university

Partner and Sales Trainer EMEA

Sep 2015Oct 2017 · 2 yrs 1 mo · Amsterdam Area, Netherlands

  • PREDICTABLE Sales Development – 4 WK CERTIFICATION PROGRAM (based on Predictable Revenue)
  • > info@predictableuniversity.eu
  • This program is for newly hired SDR’s and or startup teams who must master the craft of building predictable and repeatable revenue systems, quickly.
  • The Predictable SDR program was designed by Aaron Ross with a laser focus on teaching not only theory and best practices but by incorporating real life exercises for real-world application. Primarily focused on prospecting (creating qualified leads), leveraging time, resources,tools, energy, and selling success. This program will get SDR’s up to speed and ready to rock, quickly.
  • Consulting companies with implementation challenges on request.
Relationship BuildingMarket PenetrationEnterprise technology salesEnterprise salesClient RelationsDataservices+1

Presspage

Director of Business Development EMEA

Sep 2015Sep 2017 · 2 yrs · Amsterdam Area, Netherlands

Relationship BuildingMarket PenetrationDataservices

Azavista

Predictable Revenue Specialist

Jun 2015Jan 2016 · 7 mos · Amsterdam Area, Netherlands

Relationship BuildingMarket PenetrationEnterprise technology salesEnterprise salesClient RelationsDataservices

Management events

International Sales Manager

Jan 2014Dec 2015 · 1 yr 11 mos · Amsterdam Area, Netherlands

Relationship BuildingMarket PenetrationEnterprise technology sales

Transparent international

Business Development Manager DACH & CEE

Jan 2011Dec 2013 · 2 yrs 11 mos · Amsterdam Area, Netherlands

Relationship BuildingMarket PenetrationEnterprise salesClient Relations

Ibb amsterdam

International Account Manager

Jan 2008Jul 2011 · 3 yrs 6 mos · Amsterdam Area, Netherlands

  • Account Manager for DACH & CEE and the Nordics
Relationship BuildingMarket PenetrationEnterprise salesClient Relations

Education

Predictable University

Honor Roll — Predictable Revenue

Jan 2015Jan 2017

Het NLP Instituut

Neuro Linguistic Programming

Jan 2020Jan 2020

University of Helsinki

Elements of AI

Jan 2018Jan 2018

NCOI Opleidingen

Journalistiek (Journalism)

Jan 2018Present

L'Ecole Bénédict Neuchatel

Certificate of Completion — French and German

Jan 2006Jan 2007

Nova College

Havo

Jan 1999Jan 2003

University of Lausanne - UNIL

Cours de vacances

Jan 2006Jan 2007

Universiteit van Amsterdam (University of Amsterdam)

International Business

Jan 2003Jan 2006

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