Sep 2023 – May 2025 · 1 yr 8 mos · Stockholm, Stockholm County, Sweden · On-site

Mar 2018 – Dec 2023 · 5 yrs 9 mos · Turku Area, Finland · On-site

• Baia was built as an intelligent commerce platform driven by unique AI and ML algorithms, connecting market place actors such as agents and distributors with large corporates, banks and Fintechs, to create a dynamic distributed commerce ecosystem with the mantra vision that 'Doing Business should be as simple as messaging a friend. BAIA.net is network aggregation of supply & demand information, fuelled directly by crowd sourced data & exposed through intelligent chatbots co-ordinating or orchestrating the (business) conversation between multiple actors.

Oct 2017 – Present · 8 yrs 7 mos · Helsinki Area, Finland

• Bioproton is an innovative Bio Technology company based out of Australia and Finland specialising in Animal Feed Additives. Brought on board to advise on the restructuring of the customer and market operational processes to drive Bioproton market expansion and global growth and to develop a growth strategy and execution plan focused on selected "quick wins" to gain market share and through expanding the sales of existing products into existing markets with a longer term strategy of opening up new markets and introducing new product verticals.

Jul 2015 – Jul 2017 · 2 yrs · London, United Kingdom

• Judo provides secure in-app payments to leading companies globally. Judo's payments experts help guide businesses and their development partners on how to create best in class apps to make paying faster, easier and more secure.
• From launch partner of Apple Pay to developing the first mobile specific fraud prevention service in 2013, we’re pioneers in mobile payments.
• Judo makes payments in mobile apps simpler, safer and more secure. What separates Judo from the pack is Judo's seamless flexible in-app payment integration, its mobile security toolkit, and its flexible back-end providing both full stack services and global gateway connectivity.
• Judo is backed by the Route66 Ventures one of the biggest names in FinTech Venture Capital http://route66ventures.com/

Jan 2013 – Jun 2015 · 2 yrs 5 mos · Helsinki Area, Finland

• Founded Tapp Commerce http://tappcommerce.com/ in Jan 2013. Tapp Commerce Oy was a pioneering start up in the Social Commerce, Banking and Digital Currency technologies. With Tapp we developed an innovative transaction network, responsible for managing an intersection economy between the Online, Social & the Physical worlds of Commerce.
• Social Commerce re-invents the "value" focus within trade and the TappNetwork powers the revolution. Opening new value chains in trade & commerce, which directly supports the participation of billions of unbanked people on the planet & to improve the quality of life for people everywhere. Specialties: Social Commerce, Mobile Commerce Platforms, Wallet Technology, Emerging Market / Mass Market, Monetization Platforms, Networks, Block-chain, cryptocurrencies, Technology Provider

Jul 2009 – Dec 2012 · 3 yrs 5 mos · Brisbane, Australia

• Get it is a social-network aggregation, magazine-format mobile app localized in more than 20 languages. The software collects content from social media and other websites, presents it in magazine format, and allows users to "Get"​ content through their social-networking feeds and feeds from websites that have partnered with the company. Company focused on the emerging iPad and Tablet devices and mobile content and mobile advertising and the next generation of device convergence i.e. Smart TVs. Get It partnered with mobile content syndication companies to provide technology and facilitate access to markets in Europe, Asia and Africa, negotiated an exclusive contract with Buongiorno in South Africa to syndicate selected 'mobile ready' content and established a group buying platform in Australia. Company was exited in 2012 and was sold to larger competitor.

Jun 2009 – Dec 2013 · 4 yrs 6 mos · New York

• Prove (formerly Payfone) is a start up with Headquarters in New York. Have worked with the company’s founders, and with mobile operators, merchants and partners to establish and lead the company's Global expansion. Payfone is a Mobile Payments Technology company and has developed a payment processing gateway and management software for the next generation of Mobile Payments by connecting to the technology and networks used by mobile operators. Investors include: American Express, Verizon Wireless, Rodgers Wireless, Opus Capital, RRE Ventures and Blackberry Venture Fund. Have also worked with Facebook, RIM, Nokia, Rovio and AMX to provide regional and global leadership, business case analysis and key customer introductions.

Jun 2007 – Jun 2009 · 2 yrs

• $65m a year business providing the software gateways that enable mobile operators to provide and manage data traffic and monetize the growing demand for mobile data while optimizing their use of network resources. Accountable for revenue growth, profitability, IT Services Delivery, R&D and people management with a team of 200 throughout the region. Stabilised the business during a period of significant organisational change and intensifying competition during the global financial crisis. Ensured revenue stability by engaging key customers and changing legacy negative expectations into positive perceptions. Turned around a $5m loss into a $2m profit by streamlining processes, concentrating resources on the growing markets of Indonesia and Malaysia and adopting a channel strategy to reduce the costs of operating in Asian markets. Reduced the Asia and Japan R&D budget from $2m to $500k without limiting overall engineering needs. Negotiated a $44m deal for Telstra’s next generation Integra Gateway upgrade.

Sep 2005 – Aug 2007 · 1 yr 11 mos

• Led the successful establishment of the company's Online Store globally and secured the funding needed to develop the concept across all Business Units and integrate the online experience into the overall Nokia GTM plans. Led the development and launch of Nokia’s first direct to consumer online channel and digital internet services platform for the Nokia Multimedia Business Group. Achieved Internet Tablet Revenue €60m in six months through a targeted online marketing campaign and leveraging the company’s web site. Developed a ROI based internet channel marketing and partner management program which increased investment efficiency by 30%. Increased US sales of products, accessories and digital products by 40% by formulating and implementing changes to enable the business to manage sales to online e-tailers globally.

Jan 2004 – Dec 2005 · 1 yr 11 mos

• Managed the establishment of company’s Enterprise Solutions Business Unit servicing the Asia Pacific Region to build the revenue base for the company’s new business class middleware and devices to $30m in the first year through the existing Nokia operator and retail partners. Secured the $20m Telstra VoIP contract and the $20m Nokia end-to-end Blackberry solution bid to all major Australian carriers. Established the company as a key participant in the enterprise market by introducing enterprise class communicator devices together with the associated middleware for corporate customers. Achieved highest business unit cost versus revenue return ratio for Nokia Business Unit.
• Established new corporate channels via big five consulting and System Integration (SI) companies to showcase the company’s enterprise solutions. Significantly increased sales of enterprise products through traditional channels and product sales through enterprise channels. Doubled channel revenue by partnering with Blackberry, Microsoft and other software, consulting and SI companies.

Oct 1999 – Feb 2004 · 4 yrs 4 mos · Singapore, Sydney

• In 2000 - 2002, led the Channel Sales development of Embedded Software Sales throughout Asia. I worked closely with R&D Labs in Yamato in Japan and in-country Sales throughout the region. I then managed the market entry strategy for Australia New Zealand for emerging IBM Pervasive Computing and Wireless software products and solutions. Managed the sales execution strategies and sales management for the new Pervasive Computing sales team in Australia New Zealand. Secured $35m in competitive software middleware solutions for major Australian telecommunications carriers. Managed negotiations with corporate customers with an average contract exceeding $1m and exceeded revenue and profit targets by 30%. Assisted in diminishing the sales cycle expectation by 30%. Established strategic alliances and managed partnerships with industry and channel partners to ensure that IBM Software achieved the best possible coverage with large tenders.

Jan 1998 – Feb 2000 · 2 yrs 1 mo · South Africa

• Start-up joint venture between iTouch and South Africa's largest media group focusing on leveraging content portfolios for the development of integrated data and mobile voice applications. Launched integrated value added services in South Africa with Vodacom Telecom and Independent News and Media. Developed and negotiated business models for data revenue driven products and services. Created alliances and partnerships with business critical organisations and customers

Jan 1996 – Jan 1998 · 2 yrs · South Africa

• Provided website creation, design and maintenance, a 24-hour communications centre, e-mail support and on-and-offline marketing for Internet-based clients worldwide. Managed all aspects of Strategic Marketing Strategy and Business Development, implemented and managed technical financial and legal structures for international market penetration, initiated the development and implementation of critical software management systems and implemented innovative marketing campaigns and procedures and a technical online marketing management infrastructure to build the marketing spend from $50,000 to $500,000 a month within a year.