Sep 2024 – Present · 1 yr 8 mos

• OTO has officially joined the Endeavor global network of high-impact entrepreneurs! Representing Endeavor Saudi Arabia, we were selected during the 100th International Selection Panel event in Dublin!
• This is an important milestone and a testament to the hard work and dedication of our entire team. Endeavor supports only the most innovative companies, with just 1-2% of applicants making it through the rigorous selection process. To now be part of this global network is both an honor and a responsibility to continue the journey of growth and impact.

Dec 2022 – Mar 2025 · 2 yrs 3 mos · Riyadh, Saudi Arabia

Sep 2019 – Present · 6 yrs 8 mos · Saudi Arabia 🇸🇦 · Remote

• Founded in 2019, OTO is the MENA region’s leading Shipping Management Software, empowering Retailers, Brick-and-Mortar stores, E-commerce players, Fulfillment Centers, Restaurants & Cafés, and Marketplaces to ship, manage, track, return, and analyze their online orders — all from one unified dashboard.
• With seamless integration to 400+ shipping carriers, OTO offers the region’s most comprehensive All-in-One LogisTech SaaS platform, featuring:
• OMS – Order/OmniChannel Management Solution
• WMS – Warehouse Management Solution
• LMS – Last Mile Management Solution
• SAS – Shipping Aggregation Solution
• DMS – Driver Management Solution
• RMS – Return Management Solution
• CNT – Customer Notifications & Tracking Solution
• OTO unlocks powerful fulfillment and delivery experiences including:
• Ship-From-Store, Ship-From-Warehouse, Click & Collect, Bullet Delivery (<45 min), On-Demand (<2 hours), Same-Day, Next-Day, Domestic & International Shipping.
• Our specialized tools extend your operations even further:
• OTO Pack for seamless pick-and-pack workflows
• OTO Flex to manage and optimize your own delivery fleet
• Ready to transform your shipping operations?
• Let’s schedule a demo!

Jan 2019 – Mar 2022 · 3 yrs 2 mos · Saudi Arabia · Remote

May 2017 – Aug 2019 · 2 yrs 3 mos · Saudi Arabia

• In Jak, we deliver happiness as a package as fast as possible!
• Jak is changing the way products/packages/parcels are being delivered around the city by enabling anyone to get any product delivered in a couple of hours. Jak‘s revolutionary on-demand delivery platform connects stores (online/offline) with local couriers, to make the “express delivery” option available for everyone.
• You might receive your next online order in an hour! Isn't cool?!

Jan 2016 – Oct 2018 · 2 yrs 9 mos · Riyadh, Saudi Arabia

• The Global Shapers Community is a network of Hubs developed and led by young people who are exceptional in their potential, their achievements, and their drive to make a contribution to their communities. The Global Shapers Community is an initiative of the World Economic Forum.

Mar 2015 – Oct 2017 · 2 yrs 7 mos · Riyadh, Saudi Arabia

• Launder is an online laundry service that enables its customers to book a time for their laundry to be picked up and dropped off door to door. Launder offers affordable and high-quality service with fixed prices and free delivery to improve the customer experience and accessibility. Launder's customers choose what suits their needs for each pickup and drop-off. After that, Launder driver pick-up the clothes, get them cleaned and drop them off as early as the following day. The option will be given to the customers to pay by credit card in-app, or by cash at their doorstep.

Mar 2015 – May 2017 · 2 yrs 2 mos · Saudi Arabia

• Takamol is a semi-government holding company that was established as a key driver of labor market innovation in the Kingdom of Saudi Arabia. Takamol Holding is operating under the umbrella of the Ministry of Labor. At TakaMoL Holding, we contribute to transforming the Saudi labor market by launching sustainable projects and activating partnerships between the public and private sector.

Dec 2014 – Dec 2014 · 0 mo · On-site

• The plan was to grow even faster than before. That means doubling down on marketing, and this is why an analytical, data-driven, commercially-focused guy who owns acquisition, conversion, and retention is needed.
• Responsible for developing and maintaining relationships with new and current partners, to help launch and sustain strategic marketing programs and campaigns featuring Jeeny (previously known as Easy Taxi) app and brand. Thinks strategically, analytically and creatively to design and deliver effective and engaging work, in partnership with other companies. Also, I was responsible for assuring effective management of the marketing, advertising and promotional activities of the organization and associated budgets.
• Part of the role is to work seamlessly with Easy Taxi local teams and partner creative teams and agencies to deliver campaigns and measurement.
• Along with this, I was responsible for:
• Looking at data obsessively to discover new ways of growing and retaining users.
• Managing a growing media budget on multiple channels (including Facebook, Instagram, Twitter, blogs..etc)
• Optimizing funnels to increase both conversion rates and overall usage statistics.
• Running A/B tests for features and funnels.
• Working with the Regional Marketing & Design teams to create continuous marketing programs and promotions.

Sep 2013 – Dec 2014 · 1 yr 3 mos · On-site

• Jeeny (previously known as Easy Taxi) was the largest taxi booking app in the world. The application connects taxi drivers and passengers, allowing them to experience a fast, convenient and safe ride, with just a tap of the finger.
• Founded in August 2011 in Rio de Janeiro, Brazil, Easy Taxi became a pioneer in online taxi services in Latin America and beyond.
• As General Manager and founding member, I was leading launching and growing the business in Saudi Arabia, starting in Riyadh. I was responsible for launching the service, leading the marketing efforts towards engaging drivers and passengers to use Easy Taxi mobile taxi application, driving growth and managing the local team and operations.
• Also, I was responsible for:
• Collaborating with founders and HQ team to define and deploy the strategy
• Setting up the office/s and building a dynamic team and potentially traveling to oversee local operations
• Initiating creative marketing strategies for drivers and passengers acquisition growth
• Managing the country’s finance to prioritize investments
• Representing Easy Taxi at local events and PR
• Managing local regulatory concerns and local politics
• Following all legal and accounting guidelines to ensure proper operation

Jun 2012 – Aug 2012 · 2 mos · Riyadh, Saudi Arabia

• Completed working for two months during my internship in their respective departments. Worked in I&C Department, Procurement Department, Mechanical Department and QAQC Department. Al-Toukhi is a leading Engineering, Procurement and Construct ion Contractor in Saudi Arabia specializes in building power substations, sub -station, overhead and underground transmission lines and distribution networks.

Mar 2011 – Jan 2017 · 5 yrs 10 mos · Riyadh, Saudi Arabia

• Founded and curated more than 6 TEDx events in Riyadh, Saudi Arabia including (TEDxAlfaisalU, TEDxNajd & TEDxRiyadh). With more than 3000 attendees, 30 team members, 300 volunteers, and 50 speakers and performer, we've made the most inspiring events ever!
• TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment, and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.
• TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.
• The TEDx Program is designed to help communities, organizations and individuals to spark conversation and connection through local TED-like experiences.
• At TEDx events, a screening of TED Talks videos — or a combination of live presenters and TED Talks videos — sparks deep conversation and connections at the local level. TEDx events are planned and coordinated independently, under a free license granted by TED.

Jan 2010 – Jan 2013 · 3 yrs · Riyadh, Saudi Arabia

• Trained/Coached more than 800 high school graduates on "How to Choose Your Major of Study", and represented Alfaisal University at local events.