Monika Srivastava

Head of Growth

India13 yrs 3 mos experience

Highly Stable

Key Highlights

15+ years in brand and performance marketing.
Expert in driving revenue growth through strategic partnerships.
Led multi-million-dollar marketing budgets across global markets.

Stackforce AI infers this person is a Growth Marketing expert in the Travel and E-commerce sectors.

Contact

Skills

Core Skills

Growth MarketingCampaign ManagementCustomer EngagementBusiness Development

Other Skills

BrandingCustomer Lifecycle ManagementPartnership DevelopmentRevenue ManagementLead GenerationBig Data AnalyticsContent StrategyMarketing StrategyCommercial ManagementBusiness GrowthSalesAccount ManagementStakeholder EngagementMarketing CampaignsSQL

About

✦ 15+ years in brand marketing, performance marketing, and ad sales across travel, retail, and entertainment sectors. ✦ Proven expertise in marketing strategy, digital media optimization, and growth hacking for global markets (India, US, UK, UAE, KSA & Europe). ✦ Adept at ROI-driven campaign management, data analytics, marketing experimentation, and media mix modeling. ✦ Led multi-million-dollar budgets, driving customer acquisition, retention, and engagement through SEO, SEM, paid media, influencer marketing, and CRM strategies. ✦ Passionate about driving revenue growth through strategic partnerships, performance marketing, and media effectiveness solutions.

Experience

13 yrs 3 mos

Total Experience

3 yrs 3 mos

Average Tenure

Current Experience

Makemytrip

Vice President - Growth Marketing

Nov 2023 – Jul 2025 · 1 yr 8 mos · Gurugram, Haryana, India

Managing ₹300 Cr+ marketing budget for brand, performance, partnerships & growth marketing across India and GCC markets (UAE, KSA)
P&L management for flights category to develop and grow new sources of revenue (ancillaries, insurance, meet & greet, lounges and value add services)
new sources of revenue
Marketing Responsibilities
Leading a 20+ member team to drive user acquisition, brand awareness, and customer retention via SEO, SEM, App Growth, Loyalty and CRM.
Define and deliver campaign objectives in terms of CPA, ROAS and LTV
Increased direct traffic by 50%,+ optimised paid media ROI by 60%, and enhanced customer retention by 25%.
Balancing between performance and brand marketing for short term profitability and mid-long term growth
Leading loyalty program MMT Select with adding benefits to the customers by supply funded benefits
Customer Lifecycle Management (CLM) to engage the existing base
Spearheaded strategic partnerships with regional brands to drive premium audience penetration.
Flights Category Responsibilities
Lead a team to drive revenue with airlines ancillaries and value added services for customers
Develop and grow relationships with partners Dreamfolks, AirportZo, DragonPass, PriorityPass to drive new sources of revenue for flights
Work with insurance partners to launch insurance products to easy user travel experience

BrandingCustomer Lifecycle ManagementGrowth MarketingCampaign Management

Google

3 roles

Measurement & Analytics Lead - E-commerce

Promoted

Jan 2019 – Dec 2019 · 11 mos

Applying scientific methods and data analysis to understand customer behaviour, retention metrics, market trends, and the effectiveness of marketing strategies across product usage, campaign type, communication message etc to inform marketing decisions.

Senior Analytical Lead - Retail & Travel

Nov 2016 – Dec 2018 · 2 yrs 1 mo

Lead a analytical team working with Retail Customers to convert customer insights into business objectives for retails advertisers on Google

Industry Consultant - Travel

Jan 2013 – Oct 2016 · 3 yrs 9 mos

Driving thought leadership initiative for Travel ecosystem in India.Collaborating with consulting and research companies to develop a holistic point of view about the travel ecosystem(BCG, Nielsen, GfK, Ipsos, Kantar Media, Hitwise, Comscore etc)

Exponential

Busines Analyst

Nov 2011 – Dec 2012 · 1 yr 1 mo · Noida, Uttar Pradesh, India

Interface & collaborate with sales teams/ account manager team to develop strategic solutions for the some of the Australia/New Zealand's largest brands of Automobile, Credit Cards, Banks, and Airlines etc.