Neha Gautam

Associate Consultant

Delhi, India14 yrs experience

Highly Stable

Key Highlights

Expert in Digital Marketing and SEO strategies.
Proven track record in consumer insights and qualitative research.
Strong technical skills in SQL, Python, and advanced Excel.

Stackforce AI infers this person is a Digital Marketing and Analytics expert with strong capabilities in SEO and consumer insights.

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Skills

Core Skills

Consumer InsightStrategySeo/sem/smo

Other Skills

Qualitative ResearchBudget ManagementWeb AnalyticsE-Mail MarketingBlogging & PodcastsLanding Page OptimizationReporting & DocumentationSite Design & CodingCRM IntegrationPrimary ResearchConsumer BehaviorProduct SpecialistsSocial ListeningAnalytical SkillsBusiness Insights

About

All set to begin the new journey with Sprinklr! Have worked with Edelman India as a Manager Analyst in Digital marketing where I experienced & explored all social media analysis, listening, crisis management, real-time monitoring, psychographic audience insights, primary & secondary research and Influencer's management & performance Review. Prior to this, I was working as Lead WFM in IBM Global Services. worked on real-time adherence and management tools. Prepared daily schedule for the aligned process. Before moving to the workforce management profile I was aligned with Google process and was dealing with their keywords, CPCs, CTRs and other basic things related to digital marketing. I can deal with all the Standard Online Marketing Tools: Google Analytics, Google Adwords etc. Specializing in Organic Search Engine Optimization (SEO). Very familiar with all the Optimization and keyword scrubbing tools. Technical Skills - SQL, Python, Advanced MS Excel Did a few Live projects as well. Like - Indian wildlife with Crezone Technologies in 2012. so very familiar with all web development tools as well and can work easily with ASP, .net , Php and HTML. I have done Google Adwords Fundamentals Certification, Google Search Advertising Certification and Google Display Advertising Certification. And currently preparing for Google Mobile and Video Advertising certifications.

Experience

14 yrs

Total Experience

4 yrs 11 mos

Average Tenure

4 yrs 2 mos

Current Experience

Sprinklr

2 roles

Lead Consultant

Jun 2025 – Present · 1 yr · Gurugram, Haryana, India

Product Success Manager

Apr 2022 – Jun 2025 · 3 yrs 2 mos · Gurugram, Haryana, India

Consumer InsightQualitative Research

Edelman

2 roles

Manager - Analyst

Promoted

Oct 2019 – Mar 2022 · 2 yrs 5 mos

Consumer InsightQualitative Research

Senior Account Executive - Analyst

Jan 2018 – Oct 2019 · 1 yr 9 mos

Qualitative ResearchStrategy

Ibm global process services

Lead WFM

Apr 2012 – Dec 2017 · 5 yrs 8 mos

Areas of expertise include:
 SEO/SEM/SMO  Budget Management  Web Analytics
 E-Mail Marketing  Blogging & Podcasts  Landing Page Optimization
 Reporting & Documentation  Site Design & Coding  CRM Integration
Search Engine Marketing Professional
Strategies:
 Helping Google to optimize their client’s Advertisement to appear on the top of the Google search page.
 Providing the insights and suggestion on reducing the budget and improving ROI on the basis of Google Analytics observations/analysis.
 Conducted A/B tests to optimize Ads.
 Helping the Advertiser’s to create new campaigns, Ad-Groups and Keywords to launch new PPC projects.
 Automating the Excel templates to reduce the TAT while delivering the week on week reports of the Account performance.
 Responsible for revamping PPC advertising and removed under-performing or costly ads.
 Identifying SEO/traffic generation opportunities to optimize the website contents and layout to increase the page rank.
CERTIFICATIONS
 GOOGLE Adword fundamental
 GOOGLE search fundamental
 GOOGLE Display fundamental
 Workforce Management
 Analyzed a great volume of data to be synthesized and consolidated to a well-organized recommendation plan for expansion.
 Applied practical knowledge to create comprehensive statistical reports and records and evaluated specific program areas.
 Monitored change requests and hired individuals for shift needs.
 Maintained schedule for database and updated it as required.
 Designed long term strategies and monitored immediate need for workforce.
 Handling different processes, providing support, build inter-personal relationships to help develop bond among each other and company, embodying spirit of excellence through motivating and team building, sharing information proactively and troubleshoot for the effective decisions. Identifying training needs and accordingly imparting training to employees to up skill them for better performance.