Jan 2022 – Mar 2022 · 2 mos · Delhi, India

Jan 2020 – Apr 2025 · 5 yrs 3 mos · Gurgaon, India

• Improving the digital experiences through A/B/n experimentation, driving test & learn measurements to establish cross -markets synergies in referrals product bringing revenue uplift
• Influencing product throughout the experimentation lifecycle; creating new ideas, impact sizing, prioritizations, prototype testing, deep dives, results & new learnings through insights developments.
• Customer segmentation & cohorts for identifying opportunities, Ad hoc & deep dives analysis.
• Statistical analysis to understand the shifting customer needs and identifying opportunity for actionable recommendations
• Competitor analysis, supporting product and Ops identifying customer pain points & improving user experience
• End to end tracking of data and events to capture the visitor journeys, testing for quality & consistency in data
• Created Frameworks to monitor health and performance of product, specially in areas such as Google Algo updates, campaign tracking, content page analysis etc.
• Worked in conjunction with Product, OPs, marketing teams to create strategic plan, enable measurements, drive outcomes.
• Lead alignment & update meetings, present outcomes, manage partners expectations, influence strategy through Analytics KPI & Management Reporting:
• Developed dashboards to track established KPIs & performance reporting for campaigns, migrations, other digital events.
• Worked on the Adobe Analytics Workspace/ Discover on for generating reports & insights clubbed with statistical analysis.
• Scrapping using R: Recommended keywords to be displayed in the product display section by performing competitors' analysis, by analysing the feedbacks/comments from various affiliate websites.
• Outcome summarisation, alignments through effective storytelling & influencing decision making with senior managements.

Sep 2018 – Dec 2019 · 1 yr 3 mos · Gurgaon, India

• Best View of Income modelling(Linear Regression Model) -
• ~ Predicting income for customers
• ~ Creating a hierarchy of incomes for each customer, and making use of it in various models across the Bank.
• ~ Model segmentation, and reporting of uplifts with the segmentations using AOV16 technique.
• ~ Governance checks and controls, to minimize the risk arising due of human errors and decisions.
• ~ Model Monitoring
• Tools & Skills: SQL, SAS, Linear Regression, Logistic Regression, Statistics, MS Office

Mar 2017 – Mar 2018 · 1 yr · Delhi

• A camera lending start-up.

Jul 2013 – Jul 2016 · 3 yrs · On-site

• ~ Collaborating with the MD office on production plans, initiatives, raw material procurements, quarterly reviews etc.
• ~Implementation of Theory of constraint, reducing the inventory in the system, OTIF improvements.
• ~Modelling existing data, to find out the products with improved margins.
• ~Product mix optimisation for better revenues.
• ~Marketing analytics for Wire rod products, product bucketing, forecasting of raw material, Production plan on a monthly
• ~ Coordination with Production units for Raw material, Finished goods, quality inspections, and dispatches