Nikhil Jha

Head of Growth

New Delhi, Delhi, India4 yrs 10 mos experience

Highly Stable

Key Highlights

Achieved 5x+ growth in daily orders at Zepto.
Developed LTV framework improving unit economics.
Scaled Ludo Supreme to 1M+ monthly users.

Stackforce AI infers this person is a Growth Marketing Specialist in the Gaming and E-commerce sectors.

Contact

Skills

Core Skills

Category ManagementSqlCustomer RetentionDigital MarketingMarketingBrand StrategyGrowth Strategies

Other Skills

Category AnalysisP&L ManagementMicrosoft ExcelProgram ManagementPricing StrategyGrowth HackingRevenue & Profit GrowthCustomer Relationship Management (CRM)CleverTapCustomer AcquisitionOnline BrandingBTL ActivationsOutdoor AdvertisingMarketing AnalyticsTeam Building

Experience

4 yrs 10 mos

Total Experience

2 yrs 5 mos

Average Tenure

Current Experience

Zepto

2 roles

Senior Category Manager - Growth

Nov 2025 – Mar 2026 · 4 mos

Category ManagementCategory AnalysisSQLP&L ManagementMicrosoft ExcelProgram Management

Senior Manager - Growth

Nov 2024 – Nov 2025 · 1 yr

Setting-up Zepto Café’s marketing and growth function from the ground up & achieved 5x+ growth in daily orders within a year, making Café the fastest-growing category at Zepto.
Owned end-to-end growth charter spanning brand marketing, performance marketing, and user lifecycle management. Drove 360° marketing campaigns across digital, OOH, influencer, and BTL channels—significantly increased share of search while reducing CAC by ~50%.
Set up the entire growth infrastructure: performance marketing ops, CRM journeys, analytics dashboards, and experimentation frameworks. Managed monthly ad budgets across Google and Meta, delivering lakhs of first-time buyers monthly.
Implemented RFM and persona-based segmentation with differentiated pricing & coupon experiments. Launched multiple retention initiatives including discount laddering (2x improvement in early order graduation), sampling programs, and category entry points that drove meaningful lifts in traffic and conversion.

Customer RetentionPricing StrategyGrowth HackingGrowth StrategiesRevenue & Profit GrowthCustomer Relationship Management (CRM)+6

Zupee

4 roles

Associate Manager - Growth

Jan 2024 – Nov 2024 · 10 mos · Gurugram, Haryana, India

Did growth, brand strategy, and LTV optimization for India’s largest skill-based gaming platform. Responsible for marketing channel mix optimization, marketing analytics, and attribution tweaks —achieved significant CAC reduction while scaling first-time depositors.
Developed an Internal Suite to eliminate marketing dollar wastage on non-incremental channels and cashback abuse—resulted in substantial annual savings for the business. Built a channel-specific LTV framework that meaningfully improved unit economics within the first month of implementation.
Led MMP migration (Adjust → AppsFlyer) across cross-functional teams—completed seamless transition with minimal disruption to campaigns.

MarketingMarketing AnalyticsBrand StrategyP&L ManagementTeam BuildingTeam Management

Senior Associate - Marketing

Promoted

Apr 2022 – Jan 2024 · 1 yr 9 mos · Gurugram, Haryana, India

Managed XXXCr annual digital marketing budget across Google, Meta, and DV360—responsible for acquiring millions of first-time depositors at efficient CACs.
Led celebrity-driven digital campaigns featuring Bollywood talent, achieving significant CAC improvements post-launch. Collaborated with data science on event-based optimization and lookalike modeling, driving 2x+ increase in ARPU by targeting high-value user segments.
Established performance marketing best practices: creative testing frameworks, audience segmentation strategies, and bid optimization playbooks that became standard across the growth team.

Digital MarketingGo-to-Market StrategyGrowth HackingGrowth StrategiesMicrosoft ExcelTableau+8

Marketing Associate

May 2021 – Apr 2022 · 11 mos · Gurugram, Haryana, India

Scaled Ludo Supreme to 1M+ monthly transacting users through strategic influencer marketing initiatives across YouTube, Instagram, and regional platforms.
Led media buying partnerships with leading fintech and social platforms (PhonePe, PayTM, ShareChat) for user acquisition at scale—established Zupee’s presence across India’s top consumer apps and built repeatable partnership playbooks.

Digital MarketingGrowth HackingGrowth StrategiesReferral MarketingInfluencer Marketing

Marketing Intern

Mar 2020 – Apr 2020 · 1 mo · Gurgaon, Haryana

Managed 2 Influencer Marketing campaigns worth 15 Lakhs each
Handled 150 influencers of two categories
Involved in dealing and negotiating with 2 influencer marketing agencies
Got 5 lakh installs and 1.5 lakh depositors in a span of 2 months

Urban company

Business Development Intern

Dec 2019 – Mar 2020 · 3 mos · New Delhi Area, India

During my Internship at Urbanclap --
I did end to end category management.
Launched and Scaled a new category for Urbanclap
Had full ownership of one of the biggest b2b tie-ups
responsible for onboarding, testing, training and mgmt of pros
was managing 450 UC professionals across 2 categories

Zupee

Marketing Intern

Dec 2018 – Feb 2019 · 2 mos · Gurgaon, India

1. Ran marketing campaigns for Zupee and brought in 6000 new users
2. Social Media marketing
3. Community Building
4. Managing Campus Ambassador program. I was handling 50 campus ambassadors.
5. Coordinating with social media influencers.

India redefined

Intern

Oct 2018 – Oct 2018 · 0 mo · New Delhi, Delhi, India

Technotrunk

Co-Founder

Jul 2018 – Apr 2019 · 9 mos · Delhi, India

Developed an eCommerce store selling niche fashion merch. The idea was to have products from the long tail part and selling them at a reasonable price