Nirmalya Dattaray — CEO
I build brands that drive business—not campaigns that win applause. Currently serving as DGM – Marketing, Optival Health Solutions, leading growth across the MedPlus ecosystem spanning retail, diagnostics, insurance, and allied healthcare businesses. I operate at the intersection of brand, revenue, and scale, with clear ownership of how marketing translates into market share and profitability. Over 17+ years, I’ve moved from advising brands to owning outcomes—driving growth, transformation, and competitive advantage across FMCG, Healthcare, Retail, Real Estate, Hospitality, Automotive, Building Materials, and Financial Services. In my previous role as Vice President & Branch Head at Sunny Side Up Advertising, I led full P&L, scaled business acquisition, and worked closely with CXOs and promoters to solve core business challenges through brand and communication strategy. That consulting lens now powers how I operate internally—faster decisions, sharper bets, zero fluff. What defines my approach: • Brand as a Growth Engine – Positioning, architecture, and storytelling built to drive revenue, not just recall • P&L Accountability – Marketing linked directly to topline, margins, and ROI • Market-Making GTM – Launching and scaling categories through integrated, high-impact go-to-market strategies • Consumer + Commercial Thinking – Bridging insight with execution that moves numbers • Leadership Influence – Partnering with CXOs and business heads to shape direction, not just communication • Team & System Builder – Creating teams and processes that scale beyond individuals I’ve led effectiveness-driven work recognized at Effie and Abby, where creativity translated into measurable business outcomes—not just industry validation. I’m not here to “do marketing.” I’m here to build businesses through brands, scale them aggressively, and make them win in-market.
Stackforce AI infers this person is a Marketing Leader with expertise in Healthcare and FMCG sectors.
Location: Hyderabad, Telangana, India
Experience: 17 yrs 2 mos
Skills
- Go-to-market Strategy
- Brand Management
- Business Strategy
- Marketing Strategy
Career Highlights
- 17+ years of experience in brand growth and marketing leadership.
- Expert in transforming marketing into a core growth lever.
- Recognized for effectiveness-driven work at Effie and Abby.
Work Experience
MedPlus Health Services Limited
DGM-Marketing Pan India (2 mos)
Nordurn Rays Consulting
Founder / Senior Brand & Growth Consultant (4 mos)
Sunny Side Up
Vice President (10 mos)
White Thoughts & Branding
Client Servicing Head at White Thoughts and Branding Advertising Pvt. Ltd. (1 yr 9 mos)
The Womb Communications
Business Head (9 mos)
Shreyansh Innovations Pvt. Ltd.
Head of Client Servicing Department (3 yrs 1 mo)
Ogilvy
Client Services Director (1 yr 5 mos)
RBC Worldwide
Brand Director (8 mos)
Associated Advertising Pvt. Ltd.
Sr. Account Director (6 mos)
J Walter Thompson Advertising Pvt. Ltd., Hyderabad
Account Director Grade 2 (9 mos)
J. Walter Thompson Worldwide
Account Director (1 yr)
Account Manager (2 yrs 8 mos)
Ogilvy & Mather
Senior Account Executive (2 yrs 2 mos)
MAA Communications.Ltd
Account Executive (1 yr 5 mos)
Education
PGPMM at ISB&M
BHM at IHM, Bhubaneswar
schooling at Kendriya Vidyalaya, Haldia
