Nishant Anand

Business Development Executive

Bengaluru, Karnataka, India12 yrs 5 mos experience
Most Likely To Switch

Key Highlights

  • Proven track record in revenue growth.
  • Expertise in content optimization and creator management.
  • Strong relationships with top talent resource agencies.
Stackforce AI infers this person is a Business Development expert in the Live Streaming and Content Operations industry.

Contact

Skills

Core Skills

Business DevelopmentRevenue GrowthContent OptimizationCreator ManagementLive Content OperationsProblem SolvingMedia SalesClient ServicingBpo Management

Other Skills

Agency Relationship ManagementTeam ManagementBusiness StrategyReporting & AnalysisTeam LeadershipTeam BuildingPerformance ManagementLeadershipManaging Agency RelationshipsRevenue & Profit GrowthOperations ManagementRevenue RecognitionPresentationsTrainingContent Operations

About

With a proven track record in business development and revenue growth, I specialize in understanding client needs and devising custom strategies to drive revenue and enhance user satisfaction. My expertise involves collaborating with cross-functional teams to create impactful marketing campaigns. My ability to deliver exceptional results in terms of revenue is evidenced by my successful work with clients.

Experience

12 yrs 5 mos
Total Experience
1 yr 3 mos
Average Tenure
2 yrs 2 mos
Current Experience

Eloelo

Senior Manager

Apr 2024Present · 2 yrs 2 mos · Bengaluru, Karnataka, India · On-site

  • Revenue Growth & Monetization: Spearheading revenue generation through the virtual gifting model, ensuring consistent month-over-month and quarterly revenue growth by optimizing creator supply.
  • Key Account Management: Directly managing top talent resource agencies contributing 80% of total business revenue, fostering strong relationships to maximize profitability.
  • Business Strategy & Market Adaptation: Continuously refining agency contracts, creator earning policies, and commission structures based on competitive analysis and market trends to drive engagement and platform retention.
  • Performance Metrics & Optimization: Ensuring optimal viewer-to-streamer ratios by implementing effective creator acquisition and retention strategies, enhancing overall user engagement.
Business DevelopmentAgency Relationship ManagementTeam ManagementRevenue GrowthBusiness Strategy

Meta

Product Content Operations (CW)

Aug 2023Mar 2024 · 7 mos · Bengaluru · On-site

  • Product Content Operations:
  • As a seasoned content strategist, I spearheaded content optimization initiatives for Instagram Reels, resulting in a significant boost in engagement and follower growth. I played a pivotal role as a decision-maker in upholding Meta's (Instagram's) privacy and policy guidelines, ensuring content compliance while maintaining user safety. Leveraging data analysis, I developed a deep understanding of content format types, continually refining and enhancing content production for short video formats. By incorporating feedback loops, I ensured the accuracy of content suggestions, reflecting a strong commitment to user preferences and satisfaction.
  • Creator Management and Optimization:
  • In the realm of creator management, I successfully managed a pilot project for content optimization on Instagram Threads feed, driving increased visibility and interaction for users. Through trend-spotting initiatives, I identified trending audio, hook steps, and other formats on Instagram Reels, ensuring content relevance and resonance with the target audience. Utilizing data-driven insights and best practices, I provided strategic guidance to creators, empowering them to maximize the impact of their content and achieve their goals effectively. Furthermore, I proficiently utilized tools such as Freshdesk CMS, Salesforce, and SRT Internal CMS tool to streamline workflows and optimize internal content management systems, demonstrating proficiency in leveraging technology to enhance operational efficiency.
  • This encapsulates a glimpse of my expertise and accomplishments in product content operations and creator management. With a proven ability to drive results and a passion for innovation, I am poised to make significant contributions to any organization.
Reporting & AnalysisBusiness DevelopmentRevenue GrowthAgency Relationship ManagementTeam LeadershipContent Optimization+1

Career break

Layoff/position eliminated

Mar 2023Jul 2023 · 4 mos · Bengaluru, Karnataka

Sharechat

Associate Manager

May 2021Feb 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India · Remote

  • Business Development
  • Pilot tested and rolled out a new live streaming process (fixed and target model) initiative leading to an increase of 45% in daily interaction rate.
  • We maximized user engagement and acquisition through events and activities with Live streamers, culminating in 500+ active users.
  • Optimized overall operations using data-driven approaches to streamline the end-to-end processes, trimming turnaround time by 20%.
  • Delivered comprehensive end-to-end streaming service for 600+ creators, increased engagement by 20%. Developed and implemented training and grooming sessions, increased performance by 15%
  • Collaborates with other back-office team members to ensure the smooth execution of processes
  • Operations & Agency management
  • Created an SOP for agency hiring, payments, creator acquisition and elimination
  • Managed 60+ Agencies, leading daily workflow optimization to reduce job turnaround time by 15% and handling a team of 6 professionals to manage an agency.
  • Mapped out process redundancies to streamline agency operations, reducing operational activities. Developed tailored approaches to training team alignment across 3 departments
  • Conducted in-depth analyses of agency effectiveness & regulatory compliance of leading 30+ agencies
  • Revenue growth
  • Directed the profit optimisation program to increase revenue by 200%, resulting in a total GMV of 2 cr p.m We analyzed user demand & identified capital growth investments to generate revenue.
Team BuildingAgency Relationship ManagementPerformance ManagementLeadershipProblem SolvingManaging Agency Relationships+6

Mx player

Manager-Live Operations

May 2021Mar 2022 · 10 mos · Mumbai, Maharashtra, India

  • Live Content Operations | MX Takatak | MX Live
  • External operations
  • Live streaming Performance Analyze (DAU)
  • Problem-solving
  • Effective execution
  • Product/platform feedback
PresentationsTrainingProblem SolvingContent OperationsAgency RelationsAgency Relationship Management+2

Lve innovations

Business Development Manager

Sep 2020May 2021 · 8 mos · Bengaluru, KA, India

  • Live Audio Chat Application
  • Process Operation
  • Business Development
  • Revenue Targets
  • Agency Managed
PresentationsTeam BuildingTrainingProblem SolvingBusiness PlanningP&L Management+3

斗鱼tv

Business Development Manager India

Nov 2018May 2020 · 1 yr 6 mos · Gurgaon, Haryana, India

  • Douyo HK Ltd (www.nonolive.com)
  • Live | Video | Games
  • Operation & Business Development
  • (Live Streaming and Video making App)
PresentationsTeam BuildingTrainingProblem SolvingP&L ManagementRevenue Recognition+2

Interactive communication services (i) pvt. ltd. (icons)

Business Development Executive

May 2016Aug 2018 · 2 yrs 3 mos · Gurgaon, India

  • Media Sales, Client Servicing & Online sales
PresentationsP&L ManagementRevenue RecognitionCustomer SatisfactionMedia SalesClient Servicing

Oyo rooms

Demand Marketing

Mar 2015Apr 2016 · 1 yr 1 mo · Gurgaon, Haryana, India

  • Offline Marketing (ATL & BTL)
Presentations

Pepsico

TT Cluster Correction & Outlet Mapping (Internship)

May 2014Jul 2014 · 2 mos · Gurgaon, India

  • Internship channel sales (Real Juices)
Customer Satisfaction

Ibm global process services

IT practitioner

Jun 2011Jul 2013 · 2 yrs 1 mo · Gurgaon, India

  • Lotus, Data Management & ID Admin
  • IBM Tools Support
Business Process Outsourcing (BPO)Contact Center ManagementCustomer SatisfactionCall center start-upBPO Management

Education

IILM University, Gurugram

Master of Business Administration - MBA

Jan 2013Jan 2015

NSHM College of Management and Technology

Bachelor of Computer Applications — Computer Science

Jan 2009Jan 2011

Stackforce found 100+ more professionals with Business Development & Revenue Growth

Explore similar profiles based on matching skills and experience