Paras Purwar — Product Manager

I'm a Product Manager with 5+ years of experience building and scaling user-first, data-driven products across B2C and B2B domains. I specialize in 0→1 product development, growth strategy, and monetization, with a strong belief in solving real user problems backed by data and iterative experimentation. Currently at Naukri, I’ve been part of the 0→1 launch of Naukri MINIs, a short-form content platform built to serve jobseekers' career-related content needs—now engaging 10L+ monthly users. I also conceptualised and scaled the Naukri Creator Program, equipping career influencers with tools to contribute quality content, doubling monthly supply and improving user retention. On the recruiter hiring side, I reimagined the job posting experience for recruiters. From redesigning posting flows using AI-powered dynamic fields, I drove measurable impact, 10% increase in application shortlist rates & 30% reduction in form fill time. Previously at ShareChat (Moj), I worked on creator monetisation, content recommendation, and engagement. I launched Moj-Blue, a premium creator tier that generated ₹3Cr+ revenue in the first month and drove 8L+ content uploads/month. I also built a cricket-focused feed, scaling views to 500M+ (5x YoY) and attracting 30L+ new monthly viewers. One of my key projects was redesigning the creator payout model based on performance signals, resulting in ₹16Cr annual cost savings. I also collaborated with Data Science to detect high-quality content using early viewer behavior, which led to a 200M+ daily increase in consumption. Across roles, I focus on deep user empathy, sharp prioritization, and strong collaboration with design, engineering, and data science teams. I work best where product intuition meets data, and where every feature shipped is a step toward long-term user and business value. 📌 Domains: ➤ Hiring Ecosystem | Job Discovery | Job-CV Recommendations | Recruiters | Jobseekers ➤ Content Strategy | Creator Growth | Content Monetization | Content Recommendation | Creators | Watchers

Stackforce AI infers this person is a Product Manager specializing in B2C and B2B product development and user engagement.

Location: Noida, Uttar Pradesh, India

Experience: 5 yrs 9 mos