Mar 2025 – Feb 2026 · 11 mos · Remote

• Pioneered new AI workflows to streamline the generation of UX and marketing content in record-setting time.
• Successfully rewrote over 500+ pages for a corporate website relaunch in 5 months, improving copy layouts, SEO, strategy, content accuracy, and brand voice.
• Led a team of 3 writers, leveraging "content-engineered" AI tools and prompt libraries to scale content production for new page layouts and reduce communications overhead.

Aug 2018 – Dec 2024 · 6 yrs 4 mos · United States · Remote

• Wrote all UX content as Kraken’s original content designer, eventually leading a team of talented content designers as the company’s Lead Content Designer.

Feb 2018 – Aug 2018 · 6 mos · Greater Minneapolis-St. Paul Area · On-site

• UX writer for Simple Loan, compliance tools, mortgage onboarding and the US Bank app.

Nov 2017 – Dec 2017 · 1 mo

• Retail UX
• Redesigned retail UX pages for the store-based inventory management system used by Blue Shirts and managers in stores.
• The challenge of this project was to convert the legacy UX into a more modern and user-friendly design that supported new features. We did this by adhering to a pattern library (colors, fonts, templates etc.) and using intuitive icons such as a plus symbol button to add items to a shipment.
• Another significant feature of this redesign was turning the inventory system into mobile/small view experience, enabling managers and employees to multitask and control inventory via tablets or phones away from their desk.

Apr 2016 – May 2017 · 1 yr 1 mo

• APPS TEAM
• The app's first UX Writer, defining things like nav and onboarding content.
• Designed a UX style guide that aligned BestBuy.com’s content strategy more consistently with the “voice of the blue shirt” (Best Buy’s retail employee).
• Wrote all copy for the Google Play and iOS App Store updates and app features.
• Participated in critical conversations that shaped the direction of the app’s development: new technologies, features, and innovations. Earned iOS app store rating of 4.9.

Jan 2015 – Jan 2018 · 3 yrs

• GENERAL
• Participated in morning scum/stand-ups with four separate multi-disciplinary team including developers, designers, and product managers as part of an agile workflow.
• Collaborated in JIRA on several omni-channel (desktop, mobile, app) design projects, providing concepts, content strategy, and UX writing for early prototyping through final execution.
• Strategized, created, and tested responsive user interfaces and navigation language on BestBuy.com’s e-commerce website.

Jan 2015 – Jan 2018 · 3 yrs

• SHOP & ATTACH TEAM
• Defined strategy, co-designed information architecture, and wrote copy for customer entry and exit points for Smart Home as part of the "Best Buy 2020” initiative whose revenue goal is $43 billion by 2020; the biggest in company history.
• Oversaw A/B and usability testing of Smart Home product pages demonstrating features and compatible interactions between smart home products.

Jan 2016 – Oct 2016 · 9 mos · Richfield, MN · On-site

• SERVICES TEAM
• Utilized deep knowledge of latest tech trends, reviewed the implementation of agency provided articles to fit the product and solutions-selling themes of various website pages including: Virtual Reality Gaming, Geek Squad, and Smart Home.
• Authored dozens of SEO-optimized articles, how-tos, and top ten buying ideas that drove online traffic and sales of targeted products.

Jan 2015 – Mar 2016 · 1 yr 2 mos · Richfield, MN · On-site

• CHECKOUT/BUY TEAM
• Led UX content on BestBuy.com’s website relaunch and subsequent growth in additional revenue:
• Created help + error messaging for new cart, gift packaging, and fulfillment pages clearly defining instructions that significantly lessened revenue losses from return merchandise and increased customer satisfaction with site user experience.
• Researched competitive sites (Amazon, Target, Walmart) at-checkout content strategy to transformation the customer experience. Working with researchers and designers, streamlined process with simple user-friendly language. Supported new payment methods including: Best Buy Pay (co- designed UX and wrote all copy including tagline), PayPal, Visa Checkout and Pay with Points.
• Pioneered BestBuy.com’s “Pay with Points” partner program with American Express and CitiBank to allow customers to redeem their accrued credit card points at checkout.
• Created a highly successful promotion format for Xbox One where new copy style and branded page design was implemented to upsell customers on a controller or Xbox Live. Promotion resulted in the 2nd highest performing SKU on BestBuy.com in its first week.

Jan 2014 – Feb 2026 · 12 yrs 1 mo · Greater Minneapolis-St. Paul Area · Remote

• Provided digital marketing and user experience consultation to clients including Beyond Gaming Industries, M5Media, Ryze Controllers, and EinsteinModz.
• Developed inbound marketing lead generation strategies: content calendars, SEO, blog posts, website copy, as well as web design and user experience.
• Conducted marketing research and usability studies to created marketing personas and design goals.
• Produced and edited video content such as recruitment videos for professional hockey player Alexander Hart.

Aug 2013 – May 2014 · 9 mos · Greater Chicago Area · On-site

• Global record-setting gaming service with 100M users established by strategic gaming developer Wargaming.
• Guided all digital marketing efforts, specifically new website launches for Chicago and Baltimore markets.
• Worked directly with developers and UX Leads to redesign website layout and SEO content strategy, significantly improving the sites’ overall performance
• Wrote website copy, press releases, banner advertising, internal communications, and brand messaging as part of launch awareness campaign featured in various Chicago business publications including Red Eye Chicago, Crain’s Chicago Business, and the official Wargaming E-Magazine.

Mar 2011 – May 2013 · 2 yrs 2 mos · Duluth, Minnesota Area · On-site

• International computer gaming hardware manufacturer.
• Oversaw brand messaging and content for advertising, social media, packaging and website product pages. Worked on products and co-marketing campaigns for biggest gaming titles of that year: Gears of War 3, Battlefield 3 and Mass Effect 3.
• Published two+ press releases per month, more when launching a new product, targeting gaming and entertainment media outlets such as Image Gaming Network (IGN), Game Informer, as well as msn.com, USA TODAY and the New York Times.
• Responsible for packaging copy of five+ products, as well as online content featured in U.S. retailers including Best Buy, Game Stop, and frys.com selling 50k units nationally and 25k internationally. Earning a startup company valuation of nearly $15m in 2 years.

Jan 2011 – Jan 2012 · 1 yr · Liverpool, United Kingdom

• Dynamic marketing, PR, and video production company specializing in exclusive content.
• Produced online content for major events such as Liverpool Sound City music festival through negotiated partnerships with local media outlets
• Engaged media and consumers at the English Squash and Racket Association by generating highlights of the U.K.’s 2010 Squash Finals
• Produced exclusive press copy and video for Miss Liverpool ultimately used by Miss England and VICE Media