Jun 2023 – Mar 2024 · 9 mos

Sep 2022 – May 2023 · 8 mos · Bengaluru, Karnataka, India

• Driving strategy, planning and execution of Performance Marketing for DTC Growth and Branding campaigns
• for Wow Skin Science.
• Strategizing Experiments and Monthly and Weekly Offer constructs to improve AOVs, Conversion rates, Net
• RoAS on the website.
• Created performance metrics framework basis down funnel metrics like New User CAC and M1 retention rate.
• Device monthly media plan considering the following Media Mix ( Google, Facebook and Affiliates ) for Web
• and App campaigns.
• Worked with a cross functional team (Tech, Creative and Analytics) to streamline execution and tracking of
• digital campaigns for Wow Skin Science.
• Refined campaigns based on testing and performance analysis, documented results and shared best practices for
• Wow Skin Science.

May 2022 – Aug 2022 · 3 mos

• End-to-end ownership of strategic and operational initiatives for paid marketing campaigns (FB and Google)including strategy, optimizations, and reporting.
• Explored avenues for scaling up digital operations for clients in line with their business growth.
• Strategised and developed comprehensive media plans.
• Managed ad campaigns of INR 9 - 24 million monthly budget.
• Charted growth strategies to scale diverse client portfolios from industries like E-commerce, Online Education, OTT,and BFSI.
• Assisted business development team with marketing strategies and media plans for pitch calls.

Jul 2021 – Apr 2022 · 9 mos

Aug 2020 – Jul 2021 · 11 mos · Pune, Maharashtra, India

• 1. Brand Marketing:
• Managing end to end branding campaign from scratch including developing a value proposition, creative communication, media distribution, and tracking campaign ROI
• Generate insights from the feedback of clients and channels to improve brand positioning
• Cross-functional management – Working with teams across tech, legal, digital marketing, CRM to drive business initiatives
• Stakeholder Management – Working closely with the leadership team by leading the plan discussions, sharing learnings/ results with measurable actions
• Flawlessly executing creative marketing programs, campaigns, and promotions across various channels, including ABM, PPC, SEO, Automated nurturing workflows, CRMs, and more
• Oversee marketing initiatives across offline and digital channels with complete ownership and accountability
• 2. Sales
• Designing and implementing a strategic sales plan that expands the company’s client base and ensures its strong presence
• Assess current team processes and procedures, identify opportunities for improvement, and implement them
• Build and promote strong, long-lasting client relationships by partnering with them and understanding their needs
• Identify emerging markets and market shifts while being fully aware of new products and competition status

May 2019 – Aug 2019 · 3 mos · Pimpri

• I interned at Engineering Research Center (ERC) in Materials Engineering Department. Basically worked upon Low Cycle Fatigue of High strength steels. I assisted the team in designing the procedure for calculation and testing the low cycle fatigue of high strength steels.

May 2018 – Jul 2018 · 2 mos · Pune, Maharashtra, India

• I interned at Engineering Research Center (ERC) in Materials Engineering Department. Completed a data generation project on study of inclusions where various samples of different steel mills. I examined various steel specimens used for leaf springs and graded them according to the inclusion type and content.