Sep 2023 – Present · 2 yrs 8 mos

Apr 2023 – Present · 3 yrs 1 mo · Bengaluru, Karnataka, India · Remote

Oct 2021 – Oct 2023 · 2 yrs · Bengaluru, Karnataka, India

Nov 2019 – Sep 2021 · 1 yr 10 mos · Chandigarh, India

• 1. Leading the development of Marketing & Communication Plans and tactics on Social Media & website.
• 2. Driving sales using paid ad methods (Social media ads, Google ads & Native ads).
• 3. Strategically planned, implemented and monitored client's social media content and campaigns using complex editorial calendar.
• 4. Produced and submitted weekly reports outlining progress against KPI objectives.
• 5. Creating influencer and affiliate collaborations.
• 6. Sales funnel & user journey optimization on various touchpoints.
• 7. Increased sales by 300% in the past 2 quarters on an e-commerce project.
• 8. Handling overall ad spends of $25,000 on FB, Google, and native ads.
• 9. Increased organic sales via social media up to 140%.
• 10. Running audience communities on Reddit, fb & LinkedIn.
• 11. Developing a strong messaging hierarchy against different audience segments, based on research and testing.
• 12. Explore different and new marketing communication ways and tactics (from social to ad content through SEO, SEM, SMM, and email marketing).
• 13. I share learnings across the organization to fuel marketing and product improvement.
• 14. Collaborate with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.

Jun 2018 – Nov 2019 · 1 yr 5 mos · India

• Working as Marketing Manager at ShoutNow which is a Media intelligence Company helping clients managing their media, marketing communications & Social media strategy.
• ShoutNow: It provides meaningful analytics of social media profiles which helps creators and brands to grow their community online. ShoutNow also provides AI-driven NLP features to understand the audience sentiments around the region and help clients to ensure a positive environment for their online community.

Jun 2017 – May 2018 · 11 mos · Chandigarh Area, India

Sep 2016 – May 2019 · 2 yrs 8 mos · India

• This role was the most challenging role in my entire career. This used to include purchasing, quality management, operations and service efficiency. Created a network of local distributors and vendors for the organization. Understood the need of the local market and tried giving solution for the one.

Mar 2016 – Aug 2016 · 5 mos · India

Feb 2013 – Aug 2015 · 2 yrs 6 mos · Lovely Professional University

• In collaboration with Shreyanshi Consultancy Pvt. Ltd. Kanpur, I started this summer internship program for engineering students under the banner of Campus Impulse. It was a sessional venture, we used to work for summer and winter vacation, two time a year. Promoting the program within the campus, providing consultancy for the students and smooth conduction of the training were major part of my job. Finance and expanding business in nearby universities and colleges were also the part of this profile.

Jul 2012 – Aug 2017 · 5 yrs 1 mo · Jalandhar, Punjab, India

• In my second year of engineering, I started this venture called Phoenix with my friends to conduct Fresher's Party for the first year students having the budget of more than 8 Lakh rupees per event. I conducted this event in 6 consecutive years with more than 1500+ Footfall every year. It was the first entrepreneurial experience for me. We as team expanded it to the theme parties and youthfest for the inter university events.